Understanding Full Service Marketing Research

Related Articles

There are 2 articles in our archive related to this topic.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

How market research vendors can increase sales to the corporate research buyer

The author, a former client-side researcher, offers tips on how research vendors can better tailor their sales efforts to meet clients' needs. For example, rather than cold-calling with canned sales pitches, vendors should get to know the client's business and offer customized solutions.

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