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Understanding Full Service Marketing Research

We've grouped together all the information our site contains on Marketing Research Full Service to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 3 articles in our archive related to this topic.

Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
How market research vendors can increase sales to the corporate research buyer
The author, a former client-side researcher, offers tips on how research vendors can better tailor their sales efforts to meet clients' needs. For example, rather than cold-calling with canned sales pitches, vendors should get to know the client's business and offer customized solutions.
5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.

Related Events

CASRO DIGITAL RESEARCH CONFERENCE
February 11-12, 2015
The Council of American Survey Research Organizations will hold its digital research conference, themed on February 11-12 at in Nashville.

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