Information About Conducting Media Research

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Your language, their language, or both?

The role of language - Spanish and English - and language’s impact on media consumption is discussed, as are the implications for marketing research.

Changing minds

Downsizing and decreasing budgets have resulted in many public relations programs needing to justify their existence. This article discusses how to use research to measure PR effectiveness.

Maximize your multimedia

A review of current methods of protecting digital media used in online surveys.

Acculturation, value orientation and media usage in the U.S. Hispanic market

The tremendous growth in the U.S. Hispanic market in the past 20 years is expected to continue. To target this lucrative market - the wealthiest in the Latin American world - companies will need research. This article presents a language-based segmentation developed by Hispanic Market Connections Inc.

Trade Talk: Research as crystal ball

This column reviews Market Research Matters, a book that argues that in addition to using research in the standard ways, businesses should also use it on a more holistic, macro level, to look down the road at what’s ahead.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Is storytelling in MR more than just a fad?

Two researchers – one on the client side, one on the vendor side – engage in a spirited back-and-forth on the merits of storytelling.

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