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Information About Conducting Media Research

We've grouped together all the information our site contains on Media Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is storytelling in MR more than just a fad?
Two researchers – one on the client side, one on the vendor side – engage in a spirited back-and-forth on the merits of storytelling.
Acculturation, value orientation and media usage in the U.S. Hispanic market
The tremendous growth in the U.S. Hispanic market in the past 20 years is expected to continue. To target this lucrative market - the wealthiest in the Latin American world - companies will need research. This article presents a language-based segmentation developed by Hispanic Market Connections Inc.
Using research to measure the effectiveness of public relations programs
Downsizing and decreasing budgets have resulted in many public relations programs needing to justify their existence. This article discusses how to use research to measure PR effectiveness.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
By the Numbers: Big data no big deal
A look at the findings of an April 2013 survey about the relationship between big data and marketing research.
Is storytelling in MR more than just a fad?
Two researchers – one on the client side, one on the vendor side – engage in a spirited back-and-forth on the merits of storytelling.

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