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Information About Conducting Media Research

We've grouped together all the information our site contains on Media Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The playing and protection of digital media in online surveys
A review of current methods of protecting digital media used in online surveys.
Is storytelling in MR more than just a fad?
Two researchers – one on the client side, one on the vendor side – engage in a spirited back-and-forth on the merits of storytelling.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Chevron tracks long-running corporate advertising program
In its quest to be seen as an environmentally friendly oil company, Chevron has had a print and TV campaign, called “People Do.” Communicus, a Santa Monica, Calif., research firm conducts wide-ranging telephone interviews that mask the study’s sponsor and its advertising focus. Respondents give ratings, impressions, and purchase information for a number of companies and their advertising. Re-interviews are done a year later to test ad effectiveness.
Trade Talk: Study shows how Latinos' news media habits shape their views
The Pew Hispanic Center conducted a study which examined the role of language in Hispanic consumption of media.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
By the Numbers: Big data no big deal
A look at the findings of an April 2013 survey about the relationship between big data and marketing research.
Is storytelling in MR more than just a fad?
Two researchers – one on the client side, one on the vendor side – engage in a spirited back-and-forth on the merits of storytelling.

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