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Information About Conducting Media Research

We've grouped together all the information our site contains on Media Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Acculturation, value orientation and media usage in the U.S. Hispanic market
The tremendous growth in the U.S. Hispanic market in the past 20 years is expected to continue. To target this lucrative market - the wealthiest in the Latin American world - companies will need research. This article presents a language-based segmentation developed by Hispanic Market Connections Inc.
Using research to measure the effectiveness of public relations programs
Downsizing and decreasing budgets have resulted in many public relations programs needing to justify their existence. This article discusses how to use research to measure PR effectiveness.
Chevron tracks long-running corporate advertising program
In its quest to be seen as an environmentally friendly oil company, Chevron has had a print and TV campaign, called “People Do.” Communicus, a Santa Monica, Calif., research firm conducts wide-ranging telephone interviews that mask the study’s sponsor and its advertising focus. Respondents give ratings, impressions, and purchase information for a number of companies and their advertising. Re-interviews are done a year later to test ad effectiveness.
Trade Talk: Study shows how Latinos' news media habits shape their views
The Pew Hispanic Center conducted a study which examined the role of language in Hispanic consumption of media.
The playing and protection of digital media in online surveys
A review of current methods of protecting digital media used in online surveys.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Is storytelling in MR more than just a fad?
Two researchers – one on the client side, one on the vendor side – engage in a spirited back-and-forth on the merits of storytelling.
By the Numbers: Big data no big deal
A look at the findings of an April 2013 survey about the relationship between big data and marketing research.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Will big privacy kill big data in health care?
Big data comes with big challenges. The author discusses how patient privacy challenges and violations affect big data in health care.

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Related Suppliers: Research Companies from the SourceBook

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