Information About Conducting Media Research

Related Articles

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Maximize your multimedia

A review of current methods of protecting digital media used in online surveys.

Trade Talk: Study shows how Latinos' news media habits shape their views

The Pew Hispanic Center conducted a study which examined the role of language in Hispanic consumption of media.

Acculturation, value orientation and media usage in the U.S. Hispanic market

The tremendous growth in the U.S. Hispanic market in the past 20 years is expected to continue. To target this lucrative market - the wealthiest in the Latin American world - companies will need research. This article presents a language-based segmentation developed by Hispanic Market Connections Inc.

Campaigning for the outdoors

In its quest to be seen as an environmentally friendly oil company, Chevron has had a print and TV campaign, called “People Do.” Communicus, a Santa Monica, Calif., research firm conducts wide-ranging telephone interviews that mask the study’s sponsor and its advertising focus. Respondents give ratings, impressions, and purchase information for a number of companies and their advertising. Re-interviews are done a year later to test ad effectiveness.

Changing minds

Downsizing and decreasing budgets have resulted in many public relations programs needing to justify their existence. This article discusses how to use research to measure PR effectiveness.

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