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Software Resources For Mobile Interviewing

We've grouped together all the information our site contains on Mobile Personal Interviewing Software to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Your checklist for picking the right research software
The author highlights areas to examine when searching for a software tool that is right for your current and future research needs.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
Reducing survey bias by capturing actual moment contexts
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.
Foundational study on coffee equity helps QSR chain compare online, mobile MR
Is it feasible for mobile stand-alone studies to replace traditional foundational research? The author breaks down a 2014 foundational coffee brand equity study completed on behalf of a QSR client which provided an opportunity to replicate the research on a mobile platform.
5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.

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Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is mobile market research finally living up to the hype?
Drawing from her firm’s usage statistics and a host of other sources, Kinesis’s Leslie Townsend makes the case that 2012 is the year of mobile research.
A report on the 2009 Globalpark Market Research Software Survey
This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.
A report on the 2013 Market Research Technology Survey
Now in its tenth year, the Market Research Technology report finds continued growth for mobile, access panels ascendant and a tentative embracing of VOC and CEM.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
Mobile sample size: How much is enough?
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.

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