Understand Multivariate Analysis

Related Articles

There are 13 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to make sure your physician surveys are giving you accurate information

In online research with physicians, three parties - the doctors, the client company and the research vendor - are responsible for ensuring data quality. This article outlines steps to follow to ensure that each stakeholder holds up their end of the bargain.

Backing up their claims

Farm Bureau Financial Services used in-depth interviews and a mail survey to measure claimant satisfaction.

Borrowing from one to enrich the other

Once-academic techniques have become increasingly common in everyday quantitative market research. This article discusses three multivariate techniques that have been adapted for qualitative research: conjoint analysis, cluster analysis and multidimensional scaling.

Helping wrangle big data: Monte Carlo for marketing research

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

Data Use: A look inside the choice-modeling toolbox

An overview of five common choice models employed in marketing research.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Toward a more optimized kind of revenue optimization

The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.

Helping wrangle big data: Monte Carlo for marketing research

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

Data Use: A look inside the choice-modeling toolbox

An overview of five common choice models employed in marketing research.

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