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Understand Multivariate Analysis

We've grouped together all the information our site contains on Multivariate Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: A look inside the choice-modeling toolbox
An overview of five common choice models employed in marketing research.
A survey of multivariate methods useful for market research
Most researchers are already familiar with universal statistical methods. This article discusses multivariate statistical methods, including key characteristics of multivariate procedures and examples.
Time series analysis: what it is and what it does
Most marketing research is cross-sectional but time series analysis is an often-overlooked but valuable tool. This article offers an overview of univariate analysis, causal modeling, multiple time series and more.
Satisfaction research confirms employees' view that Farm Bureau is tops in service
Farm Bureau Financial Services used in-depth interviews and a mail survey to measure claimant satisfaction.
Data Use: A marketing researcher's guide to multivariate analysis
Marketing researchers are regularly faced with a variety of challenges, including tight deadlines, demands for results that are concise and easy to understand, and an abundance of data. This article discusses multivariate analysis as a body of statistical techniques that helps researchers isolate actionable findings quickly and reduce them to a couple of charts and graphs.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
Time series analysis: what it is and what it does
Most marketing research is cross-sectional but time series analysis is an often-overlooked but valuable tool. This article offers an overview of univariate analysis, causal modeling, multiple time series and more.
Data Use: Toward a more optimized kind of revenue optimization
The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.
Helping wrangle big data: Monte Carlo for marketing research
This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.
Data Use: A look inside the choice-modeling toolbox
An overview of five common choice models employed in marketing research.

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