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Articles And Resources Related To Mystery Shopping

We've grouped together all the information our site contains on Mystery Shopping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 66 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Software Review: Audithost
Mystery shopping coordination software gives researchers a sought-after way to ensure the integrity of mystery shopping results.
Mystery shopping adapts to serve a range of needs
Along with 13 tips on implementing a mystery shopping program, the article explores the capabilities and limits of the mystery shopping approach and outlines some examples of where its use is appropriate.
Proper use of a mystery shopper report
Usually a service firm will at some time need to hire a mystery shopper or guest services evaluator. This article describes how evaluators do their work and what should be included in their reports. The author stresses that a mystery shopping report not be used as the sole indicator of personnel problems, but as a steppingstone for further research to develop management and staff and to prevent or correct problems.
How marketing research can help the restaurant industry get through the recession
Three researchers specializing in the restaurant field offer their thoughts on how food purveyors can use research to keep customers coming through their doors. Their advice: focus on value, appeal to consumers' emotions and make sure your staff is upholding your brand's promise. Mystery shopping can help with the latter effort, while other forms of research can help determine how target market segments define value and how to trigger emotional responses to dining out.
Mystery shopping makes sure salespeople sing praises of Yamaha digital pianos
Yamaha used mystery shopping to stimulate interest in and sales of the company's digital pianos.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
Mystery shopping in the Digital Age
Mystery Shopping Providers Association members reflect on how technology has impacted mystery shopping for the better.
Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.
Sell vs. Sale: How businesses can stay alive alongside tech-enabled shoppers
This article addresses the phenomenon of showrooming. The author uses several real-world examples to suggest that a stronger selling attitude on the part of sales floor associates can help compete with the draw of in-store mobile shopping and price-checking.

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