Articles And Resources Related To Mystery Shopping

Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How should we set up our mystery shopping program?

For many companies, implementing a mystery shopping program can be confusing. This article outlines the typical information mystery shopping provider companies need to put a program together.

An established shopper program can be the answer for customer service management

Mystery shopping can be a valuable tool when done successfully, which includes making sure the program is complete and well thought-out. This article details a general set of guidelines for mystery shopping success.

No wigs and sunglasses needed

Consumers and corporate leaders often mistakenly envision mystery shopping as women in wigs and sunglasses. This article discusses mystery shopping, including a review of some of the effective products mystery shoppers can provide, such as rewards and recognition, merchandising verification and marketing verification.

Mystery shopping for the financial services industry — then and now

Marketing research is fairly new to the financial industry. This article discusses the history of mystery shopping, the first type of market research accepted by the banking industry, and provides several examples of how to use mystery shopping to increase sales and improve service.

Shopping for shoppers

In addition to solid communication skills, mystery shoppers should also be passionate and thorough. The author offers these and other guidelines for selecting, deploying and retaining mystery shoppers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Where companies are failing at using social media for customer service

Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.

Mystery shopping in the Digital Age

Mystery Shopping Providers Association members reflect on how technology has impacted mystery shopping for the better.

Using competitor mystery shopping to evaluate your own SWOTs

The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.

Sell vs. Sale: How businesses can stay alive alongside tech-enabled shoppers

This article addresses the phenomenon of showrooming. The author uses several real-world examples to suggest that a stronger selling attitude on the part of sales floor associates can help compete with the draw of in-store mobile shopping and price-checking.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics

CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.

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