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Articles And Resources Related To Mystery Shopping

We've grouped together all the information our site contains on Mystery Shopping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping improves the customer experience for Postal Service patrons
The United States Postal Service uses a wide-ranging mystery shopping program to determine compliance with procedures and identify areas of improvement.
How marketing research can help the restaurant industry get through the recession
Three researchers specializing in the restaurant field offer their thoughts on how food purveyors can use research to keep customers coming through their doors. Their advice: focus on value, appeal to consumers' emotions and make sure your staff is upholding your brand's promise. Mystery shopping can help with the latter effort, while other forms of research can help determine how target market segments define value and how to trigger emotional responses to dining out.
Mystery shopping for the financial services industry — then and now
Marketing research is fairly new to the financial industry. This article discusses the history of mystery shopping, the first type of market research accepted by the banking industry, and provides several examples of how to use mystery shopping to increase sales and improve service.
Mystery shopping drives employee incentive program
Sonic Drive-in uses the Sonic Games, an annual incentive program that uses mystery shopping, to motivate frontline employees.
Retailers use mystery shopping to improve - not just measure - customer service
Cites two examples of a swimwear store and a bridal store to illustrate how retailers can use mystery shopping.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
Mystery shopping in the Digital Age
Mystery Shopping Providers Association members reflect on how technology has impacted mystery shopping for the better.
Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.
Sell vs. Sale: How businesses can stay alive alongside tech-enabled shoppers
This article addresses the phenomenon of showrooming. The author uses several real-world examples to suggest that a stronger selling attitude on the part of sales floor associates can help compete with the draw of in-store mobile shopping and price-checking.

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