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Articles And Resources Related To Mystery Shopping

We've grouped together all the information our site contains on Mystery Shopping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 66 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping isn't customer research
Mystery shopping can play a key role in the assessment of customer satisfaction levels in an organization. This article discusses mystery shopping, including what it can do for an organization and the mystery shopper’s perspective.
How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics
CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
Taking the mystery out of mystery shopping
Mystery shopping is a popular tool for evaluating the shopping/buying process. This article discusses mystery shopping, including why the method is used, who does the shopping, cost, what makes the method effective and the future of mystery shopping.
In Case You Missed It... January 2009
News and notes on marketing and research: mystery shopping churches; tech-savvy families; Reckitt Benckiser
Mystery shopping for manufacturers: What's happening at retail?
Mystery shopping is a key method used by many manufacturers to obtain objective information regarding what is actually happening at the retail level. This article discusses mystery shopping as a useful tool for manufacturers to fine-tune their training programs and incentivize salespeople.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
Mystery shopping in the Digital Age
Mystery Shopping Providers Association members reflect on how technology has impacted mystery shopping for the better.
Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.
Sell vs. Sale: How businesses can stay alive alongside tech-enabled shoppers
This article addresses the phenomenon of showrooming. The author uses several real-world examples to suggest that a stronger selling attitude on the part of sales floor associates can help compete with the draw of in-store mobile shopping and price-checking.

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Related Events

MYSTERY SHOPPING PROVIDERS ASSOCIATION EUROPE CONFERENCE
April 17, 2015
The Mystery Shopping Providers Association will hold its annual Europe conference on April 17 in Budapest, Hungary.