Articles And Resources Related To Mystery Shopping

We've grouped together all the information our site contains on Mystery Shopping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
Detecting and eliminating racial profiling and unfair sales practices in consumer lending: Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.
Evolving customer satisfaction through brand authenticity: If the goal is to deliver an authentic brand experience, rather than measuring the customer experience based solely on internal organizational metrics and procedures, firms must also understand how customers perceive it. The authors use case studies to examine what happens when brands do and do not align with customer perceptions and expectations.
How marketing research can help the restaurant industry get through the recession: Three researchers specializing in the restaurant field offer their thoughts on how food purveyors can use research to keep customers coming through their doors. Their advice: focus on value, appeal to consumers' emotions and make sure your staff is upholding your brand's promise. Mystery shopping can help with the latter effort, while other forms of research can help determine how target market segments define value and how to trigger emotional responses to dining out.
Mystery shopping program guides improvement of customer communication for business-to-business firm: After expanding its network of test labs, Stork Materials Technology turned to mystery shopping to make sure the newly-added outlets were maintaining the service levels the company is known for. The shoppers contacted the labs via telephone and e-mail with customer service-related questions and measured each lab's level of responsiveness.

See more articles on this topic

There are 47 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping scams hurt researchers, consumers: Mystery shopping has become a popular target of scam artists. This article discusses scams, their negative results and reporting to the Federal Trade Commission.
How to ensure an objective mystery shop: Mystery shopping won't work if managers and employees claim it isn't objective. This article discusses how to ensure an objective and credible mystery shop, including scoring-sheet design and review, potential mystery shopper screening, shopper trial runs and re-shop encouragement.
Mystery shopping: uses and abuses: This article presents advantages and disadvantages to using mystery shopping as a consumer research tool. The author also discusses an alternative strategy, post-transaction sampling, which focuses more directly on a customer’s experience and perceptions rather than a paid shopper’s.
Right on cue: Yamaha used mystery shopping to stimulate interest in and sales of the company's digital pianos.
21st century mystery shopping: From digital photos to e-mailed reports, the mystery shopping process is benefiting from advances in technology.

See more articles on this topic

Related Glossary Terms

Search for more...

Related Associations

View all associations...

Related Events

MYSTERY SHOPPING PROVIDERS ASSOCIATION ANNUAL CONFERENCE: September 21-23, 2010; The Mystery Shopping Providers Association will hold its annual conference on September 21-23 at the Hotel InterContinental in Chicago.