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Articles And Resources Related To Mystery Shopping

We've grouped together all the information our site contains on Mystery Shopping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The many uses of mystery shopping
Mystery shopping programs can be used in several ways. This article discusses the many uses of mystery shopping, including preparing for and monitoring the competition, recognizing good employees and measuring training.
Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
Retailers use mystery shopping to improve - not just measure - customer service
Cites two examples of a swimwear store and a bridal store to illustrate how retailers can use mystery shopping.
How to get the most from your mystery shopping provider
Mystery shopping is being used more than ever before, in the United States and abroad. This article discusses two factors critical to a mystery shopping program’s success: choosing a suitable provider and laying the right foundation in the setup stage.
How should we set up our mystery shopping program?
For many companies, implementing a mystery shopping program can be confusing. This article outlines the typical information mystery shopping provider companies need to put a program together.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
Mystery shopping in the Digital Age
Mystery Shopping Providers Association members reflect on how technology has impacted mystery shopping for the better.
Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.
Sell vs. Sale: How businesses can stay alive alongside tech-enabled shoppers
This article addresses the phenomenon of showrooming. The author uses several real-world examples to suggest that a stronger selling attitude on the part of sales floor associates can help compete with the draw of in-store mobile shopping and price-checking.

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