Articles And Resources Related To Mystery Shopping

Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Beyond mere measurement

Cites two examples of a swimwear store and a bridal store to illustrate how retailers can use mystery shopping.

In Case You Missed It... January 2009

News and notes on marketing and research: mystery shopping churches; tech-savvy families; Reckitt Benckiser

Delivering results

The United States Postal Service uses a wide-ranging mystery shopping program to determine compliance with procedures and identify areas of improvement.

Where companies are failing at using social media for customer service

Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.

A prescription for continued growth

Since beginning its mystery shopping program, drug store giant Walgreens has seen consistent improvement in its scores. Company-wide buy-in and management backing are credited with helping the program succeed.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Where companies are failing at using social media for customer service

Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.

Mystery shopping in the Digital Age

Mystery Shopping Providers Association members reflect on how technology has impacted mystery shopping for the better.

Using competitor mystery shopping to evaluate your own SWOTs

The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.

Sell vs. Sale: How businesses can stay alive alongside tech-enabled shoppers

This article addresses the phenomenon of showrooming. The author uses several real-world examples to suggest that a stronger selling attitude on the part of sales floor associates can help compete with the draw of in-store mobile shopping and price-checking.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics

CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.

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