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Articles And Information about Conducting Name Research

We've grouped together all the information our site contains on Name Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... December 2009
News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Using qualitative research to help name new products
An overview of the ways qualitative research can help the name generation process. Tips are presented for dealing with pronunciation issues, winnowing the list of candidates, and testing the final list of most promising options.
Would a Fartfull by any other name smell as sweet?
The authors argue for a formalized name-generation process, rather than a seat-of-the-pants approach, and make the case that consumer involvement in the process, via marketing research, will greatly improve the chances of developing a great name.
Using tachistoscope, semantic differential and preference tests in package design assessment
Taken from the book Handbook of Package Design Research, this article discusses a research methodology that measures consumer response to test package/label designs in terms of three decision criteria: impact, imagery, and preference.

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