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Resources for Understanding Neural Networks

We've grouped together all the information our site contains on Neural Networks to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A case study using the Heineken “Weasel” commercial
A number of different approaches have emerged for measuring emotional response to advertisements. This article compares and contrasts the results of three different measurement techniques as they were applied to the same 30-second TV spot for Heineken beer.
Using neural networks to analyze surveys
The first of three articles aimed at describing a practical “how to” methodology for using neural networks as a technique for analyzing survey results, this article focuses on the fundamentals and background of neural networks as an analytical tool.
Florida golf school uses neural networks to analyze advertising brochure
The Ben Sutton Golf School used neural networks to critique new advertising copy. The analysis generated quantitative information in three phases used to evaluate existing and new advertising. The artificial neural network analysis can be a valuable safety-check of copy and design efforts.
Neural networks part II: unsupervised learning neural nets
This second article of a three-part series on neural networks addresses unsupervised learning neural nets, with a focus on segmentation and perceptual mapping.
Automating the coding process with neural networks
To overcome the cost and accuracy disadvantages of manually coding open-end questions, researchers can apply computer algorithms based on neural networks, an aspect of artificial intelligence which simulates the human brain’s ability to learn. This article describes such a program and a field test’s results.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

FAQ: neuromarketing research
In the first of a new series of quick-reference guides to current research topics, Quirk’s Editor Joe Rydholm takes a look at neuromarketing research - who’s using it, how and why.
Trade Talk: Advice on how to approach neuromarketing research
In an e-mail interview, Quirk's Editor Joseph Rydholm talks with Duane Varan - chief research officer, the Disney Media and Advertising Lab; and executive director, Audience Research Labs, Murdoch University - to discuss the release in March of the first output from the ARF NeuroStandards Collaboration Project.
A case study using the Heineken “Weasel” commercial
A number of different approaches have emerged for measuring emotional response to advertisements. This article compares and contrasts the results of three different measurement techniques as they were applied to the same 30-second TV spot for Heineken beer.