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Resources for Understanding Neural Networks

We've grouped together all the information our site contains on Neural Networks to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... October 2010
News and notes on marketing and research: Girl Scouting; behavior prediction via brain scanning; P&G's Pantene looks at bad hair days
A case study using the Heineken “Weasel” commercial
A number of different approaches have emerged for measuring emotional response to advertisements. This article compares and contrasts the results of three different measurement techniques as they were applied to the same 30-second TV spot for Heineken beer.
Neural networks part II: unsupervised learning neural nets
This second article of a three-part series on neural networks addresses unsupervised learning neural nets, with a focus on segmentation and perceptual mapping.
Florida golf school uses neural networks to analyze advertising brochure
The Ben Sutton Golf School used neural networks to critique new advertising copy. The analysis generated quantitative information in three phases used to evaluate existing and new advertising. The artificial neural network analysis can be a valuable safety-check of copy and design efforts.
Neural networks: understanding back propagation
Statistical methods and models have dominated quantitative market research. This first article of a three-part series on neural networks examines the application of neural networks to the analysis of quantitative market research data.

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