Articles And Resources For Conducting New Product Research

Related Articles

There are 60 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Product development in a perfect world

A medical diagnostics company used a multi-step approach for incorporating customer input into the development of a major new product from scratch: collect the voice of the customer, generate internal performance measures, generate features and solutions, and customer evaluation of features/solutions.

The product management/marketing research partnership

This article highlights methods of developing a working partnership between brand management and marketing research.

Competitive strategy

The theory of business strategy stems from the need of managers to be able to counter the effects of external market forces. Without the tools needed to support it, firms may fall back on crisis management in reaction to unforeseen market forces. This article discusses competitive strategy, including discrete choice modeling.

Guidelines for success

Twelve steps in the development of product names, brand concepts and ad copy are explored, from testing a control to tolerating respondents who nit-pick.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Product configuration: a research technique for the times

With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.

Get hyper-creative with your new product research

The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.

Trade Talk: A handful of tech-driven market research nuggets

Quirk's Editor Joseph Rydholm recaps his time at the IIR's Technology Driven Market Research Event.

Innovation research: Stay centered with these three principles

Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.

In Case You Missed It... January 2010

News and notes on marketing and research: Research reaches Romanians in Second Life; Chipotle makes kids' menu known; the post-recession consumer mind-set

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