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Articles And Resources For Conducting New Product Research

We've grouped together all the information our site contains on New Product Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 86 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: French fries and Web sites
In Burger King's quest for the Perfect Fry, logistical problems derailed a product that research indicated was a winner.
Research with travelers helps Samsonite develop a convenient new line of luggage
Samsonite Corporation applied a range of quantitative and qualitative research strategies as it developed its Piggyback line of luggage. The company used exploratory focus groups to help determine the travel needs, one-on-one interviews to test initial and drawings depicting conceptual designs, field tests of sample products and surveys of potential users.
Make sure your product innovations serve consumer interests, not corporate ones
For companies in search of innovation help, the author provides several hard-won tips, including: make sure your innovations fit your brand’s strategy; identify specific and compelling consumer problems to solve, not just mere annoyances; get everyone actively involved in the process – watch how consumers live with and use existing products.
Finding a clear path to new ideas
Delphi interviews - in which non-competing professionals whose areas of expertise have been identified as having an impact on a potential research project’s objectives - can serve as vehicle for uncovering new and unexpected ideas and strategies.
Understanding how customers respond to product changes
The theory of business strategy stems from the need of managers to be able to counter the effects of external market forces. Without the tools needed to support it, firms may fall back on crisis management in reaction to unforeseen market forces. This article discusses competitive strategy, including discrete choice modeling.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.
An online community keeps beverage firm Cafédirect close to its customers
Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.
Product configuration: a research technique for the times
With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.
Get hyper-creative with your new product research
The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.

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