Articles And Resources For Conducting New Product Research

Related Articles

There are 85 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Something old, something new

An overview of NewProductWorks, an archive of 6,000+ foods, 8,000+ beverages, 13,000+ health and beauty products, 6,700+ household products, and 1,000+ pet products, and how it is useful for researchers.

Be on the safe side

The FDA mandates good manufacturing practices that ensure proper medical device design. This article discusses medical device design research, advocating a user-centered approach to health care products and devices as good business.

Adding ‘prosumers’ to your groups can provide a creative boost

Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.

Fluid and flexible

Office furniture maker Bretford used research with architects, interior designers and facility managers to create its new Liquid Power line of office furniture. Aiming at high-tech companies, the company and its design company partner sought to develop an office furniture system that could easily adapt to demand for electrical outlets and quickly changing personnel needs.

The name game

An overview of the ways qualitative research can help the name generation process. Tips are presented for dealing with pronunciation issues, winnowing the list of candidates, and testing the final list of most promising options.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Get creative: Seven solutions to improve usability studies

This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

An online community keeps beverage firm Cafédirect close to its customers

Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.

Product configuration: a research technique for the times

With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.

Get hyper-creative with your new product research

The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.

Trade Talk: A handful of tech-driven market research nuggets

Quirk's Editor Joseph Rydholm recaps his time at the IIR's Technology Driven Market Research Event.

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