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Articles And Resources For Conducting New Product Research

We've grouped together all the information our site contains on New Product Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 90 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The importance of data quality in advertising decision-making
In these harsh economic times, advertisers must put an emphasis on quality, both in terms of seeking to obtain high-quality data and also in making sure that the ad research they conduct adheres to high quality standards. The article outlines one research company’s multi-step guidelines for conducting quality-focused ad research.
Trade Talk: French fries and Web sites
In Burger King's quest for the Perfect Fry, logistical problems derailed a product that research indicated was a winner.
The product management/marketing research partnership
This article highlights methods of developing a working partnership between brand management and marketing research.
How market researchers can aid corporate innovation
Rather than relying on a one-size-fits-all process or an in-house champion to lead innovation initiatives, the author argues that companies must make the support of and quest for innovation an ongoing part of how they do business every day. He outlines how marketing researchers can help move their organizations toward that goal.
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Drivers of customer satisfaction are changing and banks must change in response
Drawing from results of an annual study of bank satisfaction, author Sheri Petras illustrates how technology and communication are increasingly key factors influencing bank customer experience.
Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

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Related Events

2015 CLEVELAND AMA MARKET RESEARCH CONFERENCE
April 23, 2015
The Cleveland AMA Market Research Conference will be held on April 23 at the Doubletree Hotel in Cleveland.

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