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Articles And Resources For Conducting New Product Research

We've grouped together all the information our site contains on New Product Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 90 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Hidden barriers to new product acceptance: preference inertia
Preference inertia, which prevents a target customer population from trying new things, can blunt sales by up to 40 percent. The factors behind it, and how to measure them, are the subjects of this article.
Research helps maker of gardening containers expand its product line
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.
Why consumers don't understand your concept even though it passed qualitative testing with flying colors
New product launches have a failure rate of greater than 90 percent, even when qualitative testing shows success. This article discusses what goes wrong with a bell-ringing new product concept in the transition from qualitative to quantitative assessment that befouls its communication to the target consumer. The article also outlines steps to take to get around new product roadblocks.
Tips on international market research for global products
Most people who are active in international markets are familiar with the challenges associated with developing truly global products. This article discusses the need for international market research and the intricacies involved in conducting it well.
By the Numbers: Practices you can trust
An overview of the use of online conjoint analysis and its capabilities.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Drivers of customer satisfaction are changing and banks must change in response
Drawing from results of an annual study of bank satisfaction, author Sheri Petras illustrates how technology and communication are increasingly key factors influencing bank customer experience.
Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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