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Learn About Observation Research

We've grouped together all the information our site contains on Observation Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 41 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

To make a product successful, conduct satisfaction research before you introduce it
Most companies concentrate their customer satisfaction research after the buying experience. This article discusses the importance of conducting customer satisfaction research before product development - even before product conception.
An overview of Web site assessment techniques
A look at the drawbacks and advantages of several methods of testing Web sites, from focus groups (online and offline) to lab-based usability testing and unsolicited customer feedback.
In-situ research in Latin America
An in-depth look at ethnographic research in Latin America, including thoughts on modes of observation, participation, incentives and questioning.
Observation and monitoring of interviews
This article is an excerpt from a chapter of “Approaches to Developing Questionnaires,” a report by the U.S. Dept. of Commerce. The article examines the usefulness of observation and monitoring for the purpose of evaluating the questionnaire and related data collection procedures. It discusses such topics as respondent cooperation, interview flow, interview length, personnel and skill requirements, characteristics of individual questionnaire items, using forms to quantify observations, verbal interaction coding, interview training, the observation setting and cost considerations.
How culture helps marketers understand sensory experiences
To learn more about the role of scent, flavor and ritual in the preparation and consumption of chicken for its TasteEssentials program, Swiss sensory firm Givaudan conducted ethnographic research in China.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Forget exact science: Drawing conclusions from observational research
While most marketing research is observational in nature, we also conduct experimental research. Each has important advantages and disadvantages that are frequently overlooked and this article addresses them.
How to conduct values research in a qualitative setting
The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.
Ethnography-based hybrid research stretches four continents to study workplace interaction
Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.
Fusing ethnography and interrogational research into a new modality for health care research
Fusing ethnographic and traditional research methods can help health care researchers better understand patients’ viewpoints, uncover how treatment decisions are made and develop more effective positioning and messaging strategies.
How to obtain a 360-degree view of pharmaceutical usage
By combining ethnographic and other research methods, pharmaceutical firms can get a fuller picture of how patients use - or don’t use - the medications prescribed to them.

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