Learn About Omnibus Research

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Five low-budget market research approaches

Is your research department facing a shrinking budget? Stretch those scarce dollars by mining your company’s archive of past projects, trolling the Web for free or low-cost studies, doing some interviewing yourself, tagging along on an omnibus survey or distributing self-administered questionnaires.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Omnibus research in Asia has unique demands

Omnibus surveys are regularly conducted in more than a dozen Asian countries. This article discusses how to best carry out an omnibus survey in Asia.

Going for the gold

Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.

The future is now

Banco Interfin used two waves of quantitative research to identify its target customers and determine what might motivate them to choose its pension program over those offered by competitors.

Omnibus study examines life in Russia

SRG International Ltd. and a Russia-based research firm worked together to field a survey of Russian consumers and found little faith in the current government and scant hope of future improvement.

Omnibus study looks at senior lifestyles

Mature Marketing and Research used an omnibus study to investigate the attitudes and priorities of consumers 50 and older, a segment of the population moving into the spotlight as Baby Boomers hit the "big five-o."

See more articles on this topic