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Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research shows niche in older adult market for "Grandparents" magazine

Better Homes & Gardens Grandparents, the latest addition to Meredith Corp.'s special interest magazines, was started when research revealed a market for a magazine designed for people 50 or older. Valley Forge Information Service identified the market niche with QUEST, the firm's national telephone omnibus survey.

Omnibus research in Asia has unique demands

Omnibus surveys are regularly conducted in more than a dozen Asian countries. This article discusses how to best carry out an omnibus survey in Asia.

Omnibus study looks at senior lifestyles

Mature Marketing and Research used an omnibus study to investigate the attitudes and priorities of consumers 50 and older, a segment of the population moving into the spotlight as Baby Boomers hit the "big five-o."

Omnibus study examines life in Russia

SRG International Ltd. and a Russia-based research firm worked together to field a survey of Russian consumers and found little faith in the current government and scant hope of future improvement.

Religiously speaking

To find Jewish respondents to participate in its National Jewish Population Study study, the Council of Jewish Federations and the City University of New York used used EXCEL, a telephone omnibus study conducted by AUS Consultants-ICR Survey Research Group. After suitable respondents for the Jewish population study were identified through the omnibus study, they were re-contacted to determine their interest in participating in 30 minute telephone interviews.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.