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Learn About Omnibus Research

We've grouped together all the information our site contains on omnibus research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Omnibus research in Asia has unique demands
Omnibus surveys are regularly conducted in more than a dozen Asian countries. This article discusses how to best carry out an omnibus survey in Asia.
Omnibus study examines life in Russia
SRG International Ltd. and a Russia-based research firm worked together to field a survey of Russian consumers and found little faith in the current government and scant hope of future improvement.
When fake brands are used to get real data
Peter Gold reports on a research-on-research project that examined the impact on data quality of including bogus brand names in survey response lists.
Consumers give Mannington a winning formula for new vinyl flooring product
Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.
An omnibus survey aids researchers in screening for major study of U.S. Jewish population
To find Jewish respondents to participate in its National Jewish Population Study study, the Council of Jewish Federations and the City University of New York used used EXCEL, a telephone omnibus study conducted by AUS Consultants-ICR Survey Research Group. After suitable respondents for the Jewish population study were identified through the omnibus study, they were re-contacted to determine their interest in participating in 30 minute telephone interviews.

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Recent Articles

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When fake brands are used to get real data
Peter Gold reports on a research-on-research project that examined the impact on data quality of including bogus brand names in survey response lists.

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