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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Five low-budget market research approaches

Is your research department facing a shrinking budget? Stretch those scarce dollars by mining your company’s archive of past projects, trolling the Web for free or low-cost studies, doing some interviewing yourself, tagging along on an omnibus survey or distributing self-administered questionnaires.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Omnibus study looks at senior lifestyles

Mature Marketing and Research used an omnibus study to investigate the attitudes and priorities of consumers 50 and older, a segment of the population moving into the spotlight as Baby Boomers hit the "big five-o."

The future is now

Banco Interfin used two waves of quantitative research to identify its target customers and determine what might motivate them to choose its pension program over those offered by competitors.

Omnibus studies are a popular research method

Researchers use various types of omnibus studies - these differ in the mode of data collection, type of respondents and frequency. For example, there are omnibuses which are conducted by mail, telephone and in-person; some sample consumers while others interview businesspeople. This article describes how several companies and organizations have used ICR Survey Research Group’s telephone omnibus to explore various research questions. The author also discusses some limitations of using its ominibus service.

Religiously speaking

To find Jewish respondents to participate in its National Jewish Population Study study, the Council of Jewish Federations and the City University of New York used used EXCEL, a telephone omnibus study conducted by AUS Consultants-ICR Survey Research Group. After suitable respondents for the Jewish population study were identified through the omnibus study, they were re-contacted to determine their interest in participating in 30 minute telephone interviews.

Research shows niche in older adult market for "Grandparents" magazine

Better Homes & Gardens Grandparents, the latest addition to Meredith Corp.'s special interest magazines, was started when research revealed a market for a magazine designed for people 50 or older. Valley Forge Information Service identified the market niche with QUEST, the firm's national telephone omnibus survey.

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