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Articles And Information About On-Site Interviewing

We've grouped together all the information our site contains on On site Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 27 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Portable electronic interviewing device goes where the respondents are
This article describes a portable computer kiosk that can be placed attended or unattended in high-traffic locations such as malls or department stores to conduct surveys and gather respondent data. The system offers multilingual options, touch-screen as well as standard keyboard formats, and can edit and present digital maps that can determine where a respondent lives. Various applications for the technology are highlighted.
Arby's and MIS use research in development of new customer order entry system
Arby's, its franchisees, and Management Information Support Inc. surveyed customers to determine their level of acceptance and perception of a new automated ordering system compared to having a cashier take their orders. As changes were made to the system, time studies were performed to determine which screen layouts were the easiest for people as first-time users and also as repeat users.
How AutoTrader.com uses primary research to clarify the car-shopping process
Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.
Qualitatively Speaking: Evolving ethnography
The quick-and-dirty home visit, during which researchers observe consumers for a short period of time and then leave, does a disservice to the technique, the end client and, most importantly, the consumer being observed. The author argues for techniques that use video diaries and online and/or in-person interviews as a less invasive but still effective method of conducting ethnographic-style research.
How to evoke respondents’ brand-related stories
The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using consumer engagement marketing for insights-gathering
The author makes a case for the value of augmenting traditional research with data and observations gathered by on-site teams of brand ambassadors.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

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