Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Articles And Information About On-Site Interviewing

We've grouped together all the information our site contains on On site Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 27 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to evoke respondents’ brand-related stories
The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.
Portable electronic interviewing device goes where the respondents are
This article describes a portable computer kiosk that can be placed attended or unattended in high-traffic locations such as malls or department stores to conduct surveys and gather respondent data. The system offers multilingual options, touch-screen as well as standard keyboard formats, and can edit and present digital maps that can determine where a respondent lives. Various applications for the technology are highlighted.
Instant access: Polling machines give Oakland hospital a quick read on patient satisfaction
Kaiser Permanente Hospital used Opinionmeters to gather patient satisfaction information and employee surveys.
Trade Talk: Up close and personal
Quirk's Editor Joseph Rydholm interviews researcher Allison Cohen to understand the intimacy benefits of face-to-face, on-site and one-on-one research techniques.
By The Numbers: Online surveys move to wireless devices
An overview of what’s currently possible in conducting marketing research using wireless devices such as cell phones and PDAs. Three accompanying figures summarize the advantages and disadvantages of various approaches and outline functionalities.

See more articles on this topic

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using consumer engagement marketing for insights-gathering
The author makes a case for the value of augmenting traditional research with data and observations gathered by on-site teams of brand ambassadors.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.
An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
How AutoTrader.com uses primary research to clarify the car-shopping process
Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.

Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.