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Articles And Information About On-Site Interviewing

We've grouped together all the information our site contains on On site Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 27 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How AutoTrader.com uses primary research to clarify the car-shopping process
Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.
Agency uses a little R&R (research & relaxation) to develop ads for RV group
The Go RVing Coalition used qualitative research to investigate Baby Boomers who own RVs compared with those who do not in the process of developing television and print advertising.
A statistical approach to security/past participation problems
To combat respondent validity issues, conduct on-site interviews. That way you'll know exactly who you're talking to.
By the Numbers: Conducting research in an extraordinary economic climate
The authors offer several suggestions for maximizing research budgets during tough times, including eliminating projects that don’t add value, changing methodologies and using free or low-cost Web-based resources to keep tabs on the competition.
Arby's and MIS use research in development of new customer order entry system
Arby's, its franchisees, and Management Information Support Inc. surveyed customers to determine their level of acceptance and perception of a new automated ordering system compared to having a cashier take their orders. As changes were made to the system, time studies were performed to determine which screen layouts were the easiest for people as first-time users and also as repeat users.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using consumer engagement marketing for insights-gathering
The author makes a case for the value of augmenting traditional research with data and observations gathered by on-site teams of brand ambassadors.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

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