Articles And Information About On-Site Interviewing

Related Articles

There are 27 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Portable electronic interviewing device goes where the respondents are

This article describes a portable computer kiosk that can be placed attended or unattended in high-traffic locations such as malls or department stores to conduct surveys and gather respondent data. The system offers multilingual options, touch-screen as well as standard keyboard formats, and can edit and present digital maps that can determine where a respondent lives. Various applications for the technology are highlighted.

Spur of the moment

For low-involvement purchases such as fast-food, it is important to capture customer opinions and reactions as soon as possible, as memories of the quality of the food, the service or the restaurant environment may quickly fade. Taco Bell uses professional interviewers to distribute and collect self-administered surveys to customers in order to keep the responses as fresh and relevant as possible.

By The Numbers: Online surveys move to wireless devices

An overview of what’s currently possible in conducting marketing research using wireless devices such as cell phones and PDAs. Three accompanying figures summarize the advantages and disadvantages of various approaches and outline functionalities.

Taking research on the road

The various kinds of on-site, ethnographic-style interviews, such as in-home or in-office visits, each come with their own sets of challenges. The authors outline these challenges and also offer solutions.

By the Numbers: Conducting research in an extraordinary economic climate

The authors offer several suggestions for maximizing research budgets during tough times, including eliminating projects that don’t add value, changing methodologies and using free or low-cost Web-based resources to keep tabs on the competition.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using consumer engagement marketing for insights-gathering

The author makes a case for the value of augmenting traditional research with data and observations gathered by on-site teams of brand ambassadors.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

How AutoTrader.com uses primary research to clarify the car-shopping process

Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.

The basics of successful rebranding research

Thinking of a brand facelift? A winning approach to rebranding research should incorporate both qualitative and quantitative methodologies and ask tough questions, such as how much can your brand deviate without losing a loyal customer following?

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