Articles And Information About On-Site Interviewing

Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A working vacation

The Go RVing Coalition used qualitative research to investigate Baby Boomers who own RVs compared with those who do not in the process of developing television and print advertising.

Segmentation study determines Greyhound ridership

Greyhound Lines Inc. used a psychographic segmentation study of its ridership, conducting 500 in-terminal interviews in 10 major markets and 400 interviews in seven small markets, to obtain a clearer picture of its customers.

Trade Talk: Quite the double-header

A report on how the Minnesota Twins use marketing research.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

By The Numbers: Online surveys move to wireless devices

An overview of what’s currently possible in conducting marketing research using wireless devices such as cell phones and PDAs. Three accompanying figures summarize the advantages and disadvantages of various approaches and outline functionalities.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

How AutoTrader.com uses primary research to clarify the car-shopping process

Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.

The basics of successful rebranding research

Thinking of a brand facelift? A winning approach to rebranding research should incorporate both qualitative and quantitative methodologies and ask tough questions, such as how much can your brand deviate without losing a loyal customer following?

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