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Articles And Information About On-Site Interviewing

We've grouped together all the information our site contains on On site Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 28 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Taco Bell gets fresh responses for its satisfaction research with "moment-of-truth" surveys
For low-involvement purchases such as fast-food, it is important to capture customer opinions and reactions as soon as possible, as memories of the quality of the food, the service or the restaurant environment may quickly fade. Taco Bell uses professional interviewers to distribute and collect self-administered surveys to customers in order to keep the responses as fresh and relevant as possible.
Segmentation study determines Greyhound ridership
Greyhound Lines Inc. used a psychographic segmentation study of its ridership, conducting 500 in-terminal interviews in 10 major markets and 400 interviews in seven small markets, to obtain a clearer picture of its customers.
The ups and downs of gathering business intelligence in China
Shanghai-based researcher Laura Mitchelson draws from her own experiences interviewing Chinese businesspeople to show readers the ins and outs of conducting business-to-business research in a vast and fast-paced country.
Trade Talk: Quite the double-header
A report on how the Minnesota Twins use marketing research.
Instant access: Polling machines give Oakland hospital a quick read on patient satisfaction
Kaiser Permanente Hospital used Opinionmeters to gather patient satisfaction information and employee surveys.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

4 things qualitative researchers can learn from Humans of New York founder Brandon Stanton
Rather than proclaim qualitative dead, the author argues, researchers should invigorate the qualitative interview process by drawing inspiration from sources such as the popular Humans of New York blog.
Using consumer engagement marketing for insights-gathering
The author makes a case for the value of augmenting traditional research with data and observations gathered by on-site teams of brand ambassadors.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

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