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Related Articles

There are 112 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The everlasting value of face-to-face research
The author examines five ways in which in-person research can be more appropriate and more valuable than research aided by technology.
Qualitatively Speaking: Ethnography goes digital
While traditional in-person ethnography continues to have its place in the product development process, digital ethnography - in which product users blog about their experiences - offers its own set of advantages.
Trade Talk: Report finds Indian-Americans at home in their new home
Drawing data from focus groups, street interviews and an online survey, a new report shows that Asian-Indian consumers are adapting well to life in the U.S. while maintaining close ties to their families and cultural heritage.
By the Numbers: How to implement a screening process for research projects
A well-planned approach to vetting the value of a proposed research effort can pay a number of dividends, Brett Hagins writes, from saving time and money to advancing the researcher’s career.
How hybrid research allowed eBay users to give feedback on the feedback system
To help online buyers and sellers alike, eBay teamed up with Invoke Solutions to provide a qual-quant approach to concept testing that would guide the updating of eBay’s user feedback system.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.

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How To Conduct Depth Interviews

We've grouped together all the information our site contains on One-on-One Interviews (Depth Interviews) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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