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Related Articles

There are 112 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Regaining a foothold
Spreckels Sugar Company conducted one-on-one interviews with a cross-section of both light and heavy users of sugar to delve into their attitudes and behavior towards sugar. It then developed product concepts based on this input and tested them in a second round of one-on-ones. Mock-ups of new packaging concepts were then subjected to in-home use tests. During test-marketing, survey cards were distributed to get reactions from consumers in the marketplace.
Choosing the right approach comes down to serving each project's needs
With many methods available, each with its own pros and cons, determining which form(s) of online qualitative to use - from bulletin boards to communities - comes down to a matter of project needs.
Qualitatively Speaking: Meeting executives face-to-face
The author offers six guidelines to conducting effective face-to-face interviews with executives, including setting clearly-defined goals, distinguishing between useful and not useful input, and being a good listener.
Maximizing qualitative research with teens
A step-by-step guide to conducting research with teens, from choosing the methodology through recruiting and the actual interviewing.
Five simple tips to stretch your research dollars
Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.

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How To Conduct Depth Interviews

We've grouped together all the information our site contains on One-on-One Interviews (Depth Interviews) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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