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Related Articles

There are 112 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at business-to-business market research in Russia
While business-to-business research is relatively new in Russia, its use is growing along with the size of the Russian economy. The authors detail some of the most-used techniques and offer insights for those considering investigating this vast market.
Ad agency uses Web-based qualitative with teens to help develop public-service campaign
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.
Morphological market and media research
The author explores and explains the thinking behind morphological market and media research, which aims to take into consideration the influence of the unconscious of all parties in the research process - respondent, researcher and client. Advice is given on how to conduct an in-depth interview or focus group using morphological practices.
Trade Talk: Up close and personal
Quirk's Editor Joseph Rydholm interviews researcher Allison Cohen to understand the intimacy benefits of face-to-face, on-site and one-on-one research techniques.
You can learn some interesting things when you force consumers to stop using - or make them use too much of - a product
Deprivation research, in which a consumer’s favorite product is withheld from them, is a useful market research tool but is more powerful when inundation research is run in tandem. Forcing product usage on a group of consumers can uncover equally compelling findings, the author argues.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.

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How To Conduct Depth Interviews

We've grouped together all the information our site contains on One-on-One Interviews (Depth Interviews) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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