Related Articles

There are 106 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Report finds Indian-Americans at home in their new home

Drawing data from focus groups, street interviews and an online survey, a new report shows that Asian-Indian consumers are adapting well to life in the U.S. while maintaining close ties to their families and cultural heritage.

Promotion pre-testing keeps Polident competitive

Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.

Face/Off

One-on-ones with health care professionals can be challenging. This article discusses pharmaceutical Face/Off, a role-playing technique that may be a helpful research tool with a variety of professionals.

Qualitative advertising communication checks: 10 rules to guarantee great creative choices

In any marketing research career, you will be asked to participate in a qualitative advertising communication check, a process no one is particularly fond of. This article outlines 10 rules to guarantee great creative choices.

Unstructured individual interviewing

This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: A quantifiable difference

A moving personal experience further convinced the author of the impact that qualitative research can have.

The everlasting value of face-to-face research

The author examines five ways in which in-person research can be more appropriate and more valuable than research aided by technology.

Five low-tech qualitative methods to uncover latent emotions

The author details five qualitative techniques researchers can use to uncover the underlying emotional drivers of consumer behavior, including role-playing and interior design.

Comfortable in the new medium: How online qual can benefit from our share-happy culture

This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

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