How To Conduct Depth Interviews

Related Articles

There are 44 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is computer-aided interviewing for you?

While many research companies are now using computer-aided interviewing, many buyers are not taking advantage of the service. This article explores computer-aided interviewing, including why buyers neither request nor desire to take advantage of this technology.

Overcoming the hurdles

When recruiting for business-to-business research, the researcher encounters number of barriers, from secretaries to voice mail. The author explains how to cope with these problems and offers advice on how to conduct the interview once the respondent has been successfully recruited.

Not sure about "don't know"

Based on a conference presentation at the American Association for Public Opinion Research in 2002, this article summarizes two experiments out of a series conducted to determine the effects of including a NS/DK response to opinion questions to better understand the effects of item non-response on data comparability across survey modes.

CASRO data collection guidelines

The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Berry inspired

Finlandia used one-on-one interviews in the development of a new product: Arctic Cranberry vodka.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

Incorporating qualitative into package design research

The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.

Using in-depth interviews to examine the impact of advertising

Using analysis of spots from the 2011 Super Bowl, the author explores the benefits – and dangers – of ads that tap respondents’ subconscious reactions.

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