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Related Articles

There are 111 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Observation and monitoring of interviews
This article is an excerpt from a chapter of “Approaches to Developing Questionnaires,” a report by the U.S. Dept. of Commerce. The article examines the usefulness of observation and monitoring for the purpose of evaluating the questionnaire and related data collection procedures. It discusses such topics as respondent cooperation, interview flow, interview length, personnel and skill requirements, characteristics of individual questionnaire items, using forms to quantify observations, verbal interaction coding, interview training, the observation setting and cost considerations.
Qualitative advertising communication checks: 10 rules to guarantee great creative choices
In any marketing research career, you will be asked to participate in a qualitative advertising communication check, a process no one is particularly fond of. This article outlines 10 rules to guarantee great creative choices.
The shining temple in the customer jungle - How value-added research will get you there
Watching customers use your products and asking them about how they use them can lead to insights on how to add value to existing products and introduce new ones.
Innovation research: Stay centered with these three principles
Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.
Five low-tech qualitative methods to uncover latent emotions
The author details five qualitative techniques researchers can use to uncover the underlying emotional drivers of consumer behavior, including role-playing and interior design.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
Why there's no replacement for face-to-face research
The author shares several stories from the recent past to support her argument that there is no true online equivalent for face-to-face qualitative research.

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How To Conduct Depth Interviews

We've grouped together all the information our site contains on One-on-One Interviews (Depth Interviews) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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