Related Articles

There are 106 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at business-to-business market research in Russia

While business-to-business research is relatively new in Russia, its use is growing along with the size of the Russian economy. The authors detail some of the most-used techniques and offer insights for those considering investigating this vast market.

Qualitative advertising communication checks: 10 rules to guarantee great creative choices

In any marketing research career, you will be asked to participate in a qualitative advertising communication check, a process no one is particularly fond of. This article outlines 10 rules to guarantee great creative choices.

Using qualitative research to optimize a global Web site for platinum

As purchases of its products are laden with emotion, Platinum Guild International viewed in-depth interviews as the best method for exploring the needs and motivations of visitors to PreciousPlatinum.com.

You say evolution, I say devolution

From telephone and mail research to online, the author charts the progress of data gathering and calls into question whether the Internet is the savior many view it as.

For winning qualitative, make it high-touch + high-tech

Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: A quantifiable difference

A moving personal experience further convinced the author of the impact that qualitative research can have.

The everlasting value of face-to-face research

The author examines five ways in which in-person research can be more appropriate and more valuable than research aided by technology.

Five low-tech qualitative methods to uncover latent emotions

The author details five qualitative techniques researchers can use to uncover the underlying emotional drivers of consumer behavior, including role-playing and interior design.

Comfortable in the new medium: How online qual can benefit from our share-happy culture

This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

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