Everything You Need To Understand Online Bulletin Board Focus Groups

Related Articles

There are 43 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Liven up your qualitative with these online solutions

A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.

Why online focus groups can work for B2B research

The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.

Qualitatively Speaking: The focus group vs. in-depth interview debate

The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.

Qualitatively Speaking: Mobile qualitative finally hits its stride

The promise for conducting qualitative research using mobile phones is great but the technology has been slow to deliver on that promise – until now.

Trade Talk: Industry study finds researchers struggling, adapting

The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

Qualitatively Speaking: Mobile qualitative finally hits its stride

The promise for conducting qualitative research using mobile phones is great but the technology has been slow to deliver on that promise – until now.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

Eliciting participant discussion during bulletin board focus groups

The author advises researchers on optimizing participant interaction when conducting bulletin board focus groups.

For winning qualitative, make it high-touch + high-tech

Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Focus Group-Bulletin Board

Conduct a detailed search of the entire Researcher SourceBook directory