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Everything You Need To Understand Online Bulletin Board Focus Groups

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Related Articles

There are 47 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Successful online qualitative market research
Every research methodology has its challenges. Using research studies for support, this article addresses online qualitative market research, including a comparison to traditional methods, moderators and recruitment.
Respondents share their thoughts on participating in online bulletin board research
As a method for conducting qualitative research, online bulletin boards continue to grow in popularity. This article discusses how participants feel about this new approach to giving qualitative feedback, including convenience and discussion quality.
Trouble getting teens to talk? Online bulletin boards are GR8
Today’s young adults have developed a whole new way of communicating - almost another language! So when you want to research teens, go to an environment where they feel at home: go online. This article discusses online bulletin boards as a research method for communicating with teens.
Analyzing the words people use in online dialogs
By analyzing transcripts of online focus groups, researchers can uncover a respondent’s unspoken motivations and feelings, which can in some way compensate for the lack of visual feedback such as body language, which is not observable online.
Trade Talk: It was an eventful Event
A report on the 2004 IIR Market Research Event in San Francisco.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Tips for effective community engagement
To get the most from your MROC, use these ideas to make sure that respondents and internal stakeholders alike are fully engaged in the process.
For winning qualitative, make it high-touch + high-tech
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?
How to benefit from technology without sacrificing your qualitative researcher soul
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.
Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.
Eliciting participant discussion during bulletin board focus groups
The author advises researchers on optimizing participant interaction when conducting bulletin board focus groups.

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