Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Learn About Conducting Online Focus Group

We've grouped together all the information our site contains on Online Focus Group to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 88 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

For winning qualitative, make it high-touch + high-tech
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?
Online research from the participant's perspective
Online research is an avenue through which companies large and small learn more about their brands and forge relationships with customers. This article discusses online research, including pros and cons perceived by respondents.
Making the best of 'bad' research news
By applying the art concept of negative and positive space to qualitative research findings, researchers can provide a more complete brand picture.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.
Online focus group FAQs
Acceptance of online focus groups by qualitative researchers has increased with advances in technique and technology. This article discusses how to successfully execute an online focus group, including application issues, recruitment and respondents, mechanics, and moderation and analysis.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.

See more articles on this topic

Related Events

RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.