Learn About Conducting Online Focus Group

Related Articles

There are 67 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Software Review: Itracks Online Focus Groups and Bulletin Board

In his review of Itracks Online Focus Groups and Bulletin Board, two applications for conducting online qualitative research, author Tim Macer says the programs are intuitive and easy to use.

Are researchers ready for Web 2.0?

Web 2.0, characterized by more consumer-generated content and more interaction between and among Web users and Web sites, has affected some forms of qualitative research and forced research providers to adapt accordingly.

Qualitatively Speaking: Add a bit of quant to your qual

Qualitative projects can benefit from adding a supplementary quantitative portion, facilitating market segmentation, for example, and other types of data analysis.

In their element

Teenagers are very comfortable in the online space, making Web-based methods a natural option for conducting research with teens. The author explores some of his firm’s experiences with online qualitative and discusses the kinds of insights they produced.

Old methods, new approaches

QRCA members explain how current technology helps them conduct more effective qualitative research. Profiled tools include online bulletin boards and Webconferencing.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

Get creative: Seven solutions to improve usability studies

This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

Comfortable in the new medium: How online qual can benefit from our share-happy culture

This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

Qualitatively Speaking: Mobile qualitative finally hits its stride

The promise for conducting qualitative research using mobile phones is great but the technology has been slow to deliver on that promise – until now.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

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