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Learn About Conducting Online Focus Group

We've grouped together all the information our site contains on Online Focus Group to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 90 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The rules change when conducting focus groups for business to business research
Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.
Qualities of a Master Moderator
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.
From the Publisher March 1990: New book could help you avoid first-time focus group problems
Tom Quirk recommends Thomas L. Greenbaum's book, "The Practical Handbook and Guide To Focus Group Research," as a hands-on, easy-to-read primer for those who are planning their first focus group programs.
Focus groups on the Internet: an interesting idea but not a good one
The rapid growth and increased popularity of the Internet have created a new avenue for researchers to reach consumers. However, not all types of research are viable online. This article discusses how and why the Internet is not a viable method for conducting focus groups.
In defense of on-line focus groups
There has been debate about the value of online research, particularly online focus groups. This article defends this research method, discussing its benefits.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
Making the best of 'bad' research news
By applying the art concept of negative and positive space to qualitative research findings, researchers can provide a more complete brand picture.
Five tips for more innovative qual
This article discusses five innovative techniques qualitative researchers can employ to gather consumer insights and reveal emotional drivers.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
July 12-14, 2016
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on July 12-14 in Rockville, Md.
RIVA COURSE 303: ADVANCED MODERATING
November 2-4, 2016
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on November 2-4 in Rockville, Md.

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