Learn About Conducting Online Focus Group

Related Articles

There are 67 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Online research: playing to the Web's strengths

A company conducted online focus groups to learn about the relationship between its product and GenXers. In addition, the company conducted face-to-face focus groups.

Old methods, new approaches

QRCA members explain how current technology helps them conduct more effective qualitative research. Profiled tools include online bulletin boards and Webconferencing.

Use these five Web-based approaches to shrink your research timelines, costs

This article outlines the pros and cons of a handful of online research techniques, from text-message-based surveys to Web-assisted phone interviews.

Qualitatively Speaking: How to get the most for your qualitative research dollar

Tight budgetary times are a good excuse to reassess your firm’s use of qualitative research, the author argues. Examine the markets you’re doing your groups in - are there better options? Are there alternatives to travel? By answering these and other questions contained in the article you’ll develop practices that will pay dividends no matter what the economic conditions are.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

Get creative: Seven solutions to improve usability studies

This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

Comfortable in the new medium: How online qual can benefit from our share-happy culture

This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

Qualitatively Speaking: Mobile qualitative finally hits its stride

The promise for conducting qualitative research using mobile phones is great but the technology has been slow to deliver on that promise – until now.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

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