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Learn About Conducting Online Focus Group

We've grouped together all the information our site contains on Online Focus Group to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 88 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Focus groups on the Internet: an interesting idea but not a good one
The rapid growth and increased popularity of the Internet have created a new avenue for researchers to reach consumers. However, not all types of research are viable online. This article discusses how and why the Internet is not a viable method for conducting focus groups.
Guidelines for easing parental fears regarding online research
When interviewing kids online, researchers can take the steps outlined here to reassure nervous parents that family privacy is being respected and that the online research process is safe.
Qualitatively Speaking: Tested and approved
This article explores how online qualitative with sexually-active gay men helped explore a sensitive topic and aided the development of a health care service.
Part II: 10 ways to improve recruiting, incentives and group composition
Part II of the two-part article focuses on evaluating recruits, ensuring active participation, offering incentives and the best ways to assemble online discussion groups.
Using online focus groups for e-commerce research
E-commerce represents an unprecedented direct-to-customer marketing opportunity. The problem with e-commerce is the large number of players. This article discusses how online focus groups can be used to learn what motivates Internet customers and prospects, including how the technique can help determine how the target audience gathers information on the Web, how they feel about messages companies are sending, some of the benefits and concerns of using this technique, and a few key tips for using online focus groups for e-commerce research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
March 10-12, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 10-12 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
March 25-27, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 25-27 in Rockville, Md.

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