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Learn About Conducting Online Focus Group

We've grouped together all the information our site contains on Online Focus Group to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 88 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Tips for selecting a real-time virtual focus group facility
Tightened budgets and heightened concerns about air travel are prompting companies to consider alternatives to face-to-face groups. This article discusses real-time groups, which are the more frequently used type of online focus groups today.
How hybrid research allowed eBay users to give feedback on the feedback system
To help online buyers and sellers alike, eBay teamed up with Invoke Solutions to provide a qual-quant approach to concept testing that would guide the updating of eBay’s user feedback system.
Revisiting online focus groups
Many market research users are skeptical of online qualitative research. This article discusses online research, examining widely-held suspicions and advantages.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
Anatomy of an online focus group
Online focus groups are gaining in popularity. This article details online focus groups, including screeners, recruitment and virtual facilities; discussion guide development and design; preparation; moderating; technical support; transcripts, analysis; and reporting.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
December 3-5, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 3-5 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
December 15-17, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 15-17 in Rockville, Md.

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