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Learn About Conducting Online Focus Group

We've grouped together all the information our site contains on Online Focus Group to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 88 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Successful online qualitative market research
Every research methodology has its challenges. Using research studies for support, this article addresses online qualitative market research, including a comparison to traditional methods, moderators and recruitment.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.
Clients aren't ready to give up on the traditional focus group
Focus groups are increasingly drawing criticism. To explore the role of focus groups today, a sample of research decision makers, past clients of a New York research company, advertisers of the Golf Digest Companies and other clients were surveyed. This article details the survey and its results.
Questions you should ask when selecting a moderator
Ask these simple questions to ensure that you select the right moderator for your project.
Research on new financial services product shows that laddering can be conducted online
Chase used online laddering drills as part of its quantitative and qualitative research for a new financial product.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
Sept. 29 - Oct. 1, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on Sept. 29 - Oct. 1 in Rockville, Md.
QUAL360 ASIA
October 1-2, 2014, 2014
Merlien will hold a conference, themed 'Qual 360 Asia,' on October 1-2, 2014 in Singapore.

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