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Learn About Conducting Online Focus Group

We've grouped together all the information our site contains on Online Focus Group to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 89 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In defense of on-line focus groups
There has been debate about the value of online research, particularly online focus groups. This article defends this research method, discussing its benefits.
Focus groups on the Internet: an interesting idea but not a good one
The rapid growth and increased popularity of the Internet have created a new avenue for researchers to reach consumers. However, not all types of research are viable online. This article discusses how and why the Internet is not a viable method for conducting focus groups.
Is 'Internet focus group' an oxymoron?
The curiosity of many marketers about Internet research is tempered by a sense of caution. This article discusses Internet focus groups, noting differences from traditional focus groups and possibilities for using this newer technique.
Online research: playing to the Web's strengths
A company conducted online focus groups to learn about the relationship between its product and GenXers. In addition, the company conducted face-to-face focus groups.
Internet focus groups are not focus groups - so don't call them that
The article describes several ways in which the basic principles that make focus groups an effective marketing research technique are not present in the Internet environment. While calling for the continued exploration of qualitative research techniques online, the author calls on researchers to stop using the term "focus group" when referring to online qualitative research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
Making the best of 'bad' research news
By applying the art concept of negative and positive space to qualitative research findings, researchers can provide a more complete brand picture.
Five tips for more innovative qual
This article discusses five innovative techniques qualitative researchers can employ to gather consumer insights and reveal emotional drivers.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
May 2-4, 2016
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on May 2-4 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
May 10-12, 2016
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on May 10-12 in Rockville, Md.

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