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Learn About Conducting Online Focus Group

We've grouped together all the information our site contains on Online Focus Group to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 89 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: The focus group vs. in-depth interview debate
The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.
Is 'Internet focus group' an oxymoron?
The curiosity of many marketers about Internet research is tempered by a sense of caution. This article discusses Internet focus groups, noting differences from traditional focus groups and possibilities for using this newer technique.
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
Use these five Web-based approaches to shrink your research timelines, costs
This article outlines the pros and cons of a handful of online research techniques, from text-message-based surveys to Web-assisted phone interviews.
Using online focus groups for e-commerce research
E-commerce represents an unprecedented direct-to-customer marketing opportunity. The problem with e-commerce is the large number of players. This article discusses how online focus groups can be used to learn what motivates Internet customers and prospects, including how the technique can help determine how the target audience gathers information on the Web, how they feel about messages companies are sending, some of the benefits and concerns of using this technique, and a few key tips for using online focus groups for e-commerce research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Focus group recruiting in the era of big data
Robert Horowitz reflects on the role of recruiting in the qualitative process and argues for the value of taking the steps to do it right.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group

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