Learn About Conducting Online Focus Group

Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: The power of a question

Outlines the steps to take to minimize or eliminate the introduction of bias into the qualitative process.

Is the emotion missing?

The author interviewed several moderators to get their takes on the strengths and weaknesses of text-based online qualitative. Applications of online qualitative and how to handle various situations and factors are also explored.

Old methods, new approaches

QRCA members explain how current technology helps them conduct more effective qualitative research. Profiled tools include online bulletin boards and Webconferencing.

Are researchers ready for Web 2.0?

Web 2.0, characterized by more consumer-generated content and more interaction between and among Web users and Web sites, has affected some forms of qualitative research and forced research providers to adapt accordingly.

Online focus groups: Mainstream in the millennium?

While online focus groups are growing in frequency, this tool has not yet come of age. This article discusses the state of online focus groups, including suitable areas for their use.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

Trade Talk: She wrote the book on moderating

This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Use these five Web-based approaches to shrink your research timelines, costs

This article outlines the pros and cons of a handful of online research techniques, from text-message-based surveys to Web-assisted phone interviews.

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