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Everything You Need To Understand Online Surveys

We've grouped together all the information our site contains on online surveys to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Quant+qual MR methods help increase the use of organic pesticides
Three groups working to protect the waters in and around Washington’s Puget Sound used shopper research to measure the effectiveness of POS materials aimed at persuading homeowners to select less-toxic pesticide options.
In Case You Missed It... June 2015
News and notes on marketing and research: Twitter and survey data; social media influences car buyers
Why conventional customer surveys create a false sense of security
The author looks at the shortcomings of traditional customer experience metrics and discusses three tactics researchers can draw on to improve customer surveys.
How game-enhanced design can improve respondent satisfaction and data quality
JP Morgan Chase and Socratic Technologies explore findings from their research-on-research case study on the merits of gamifying surveys.

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Related Articles

There are 62 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Software Review: SurveySwipe
Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.
Choosing the right approach comes down to serving each project's needs
With many methods available, each with its own pros and cons, determining which form(s) of online qualitative to use - from bulletin boards to communities - comes down to a matter of project needs.
Trade Talk: An Internet comfort zone?
As research companies and consumers grow more accustomed to the Internet, care must be taken by all parties to ensure online research remains viable and widely-accepted.
Considerations in quantitative data collection in China
Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.
KidsCom enlists its audience’s help in shaping site avatars
The KidsCom.com edutainment Web site used online research with a panel of kids to help refine a series of characters who inhabit the site. The characters’ personalities and traits were examined and rated.

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