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Everything You Need To Understand Online Surveys

We've grouped together all the information our site contains on online surveys to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
GSN finds strength in numbers for two popular shows
Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.
A report on the Confirmit Market Research Software Survey
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.
Leveraging mobile and online qualitative to get inside shoppers’ heads
The authors detail how to combine mobile and Web-based qual approaches to study the complete shopping experience.
10 reasons why you should go mobile right now
The authors offer a mobile research manifesto, addressing some common complaints against mobile and outlining the many factors in its favor.

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Related Articles

There are 74 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is computer-aided interviewing for you?
While many research companies are now using computer-aided interviewing, many buyers are not taking advantage of the service. This article explores computer-aided interviewing, including why buyers neither request nor desire to take advantage of this technology.
Research steers nightclub's respositioning
Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.
Introductory notes on Web interviewing
The Internet has provided a new avenue for research. This article discusses broad issues in Web and other computerized interviewing.
Trade Talk: On-line research: where do we go from here
Five research service providers weigh in on the Internet's impact on the industry.
Trade Talk: An Internet comfort zone?
As research companies and consumers grow more accustomed to the Internet, care must be taken by all parties to ensure online research remains viable and widely-accepted.

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