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Everything You Need To Understand Online Research Panels

We've grouped together all the information our site contains on Online Panels to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Familiarity breeds contempt? A study of positive bias in online communities
Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.
Software Review: SurveySwipe
Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.
Data Use: Trying to bring the numbers alive
A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.
A report on the Confirmit Market Research Software Survey
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.
By the Numbers: Lessons for using online panels in B2B research
Natalia Elsner outlines how to react when you have questions about the quality of B2B panel respondents.

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Related Articles

There are 112 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Re-thinking the youth market
Using beauty and cosmetics research as a reference, Irma Zandl weighs in on how today's youths are not what marketers expect.
BASES builds on online panel
ACNielsen BASES used the Internet to create a cost-efficient way to conduct more surveys in less time without compromising forecast accuracy: the BASES e-Panel.
Ask yourself a few questions at the outset to make sure you get the data you need
Given the widespread use of consumer panel techniques in marketing work, nearly every marketing executive or researcher concerned with consumer goods will have to consider this technique in their work. Detailing 11 tips, this article outlines the principal factors to keep in mind when selecting a consumer panel service.
Using panel research to penetrate the Asian market
With some 500 million people online worldwide, the Internet has succeeded in bringing the world community together. This article discusses using online panels to research the Asian market, including establishing and maintaining the panel and limitations.
Are you talking to the right people? The importance of online panel quality
The ability to obtain market feedback is now more important than ever, as corporate decision makers must make quick, yet well-informed business decisions. Online research offers benefits beyond speed and cost. This article discusses the benefits of online research, as well as the importance of opt-in participation, response rates, recruitment, best practices and considerations.

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