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Everything You Need To Understand Online Research Panels

We've grouped together all the information our site contains on Online Panels to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
By the Numbers: 10 online sample integrity tips
From inspecting IP and e-mail addresses to post-survey telephone interviews, here are strategies for analyzing the quality of online survey samples.
When fake brands are used to get real data
Peter Gold reports on a research-on-research project that examined the impact on data quality of including bogus brand names in survey response lists.
A report on the Confirmit Market Research Software Survey
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

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Related Articles

There are 110 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Are undesirable respondents skewing your data?
Using data from his firm's polling efforts, the author explores the effects of various forms of faulty survey-taking, such as speeding, inattentiveness and dishonest answers, on survey results.
Ethnography tracks the migration of technology into the American kitchen
For many Americans, a kitchen is no longer just a place for making meals. The author’s ongoing study has seen it morph into a HIVE, a highly interactive virtual environment that incorporates food preparation along with checking e-mail, surfing the Web and a host of other tech-related activities.
Online communities require ongoing care and attention
Drawing on surveys of panel respondents on why they participate in the research process, the authors discuss the steps needed to maintain and grow an online panel.
By the Numbers: The need for quality assurance in profession-based targeted panels
The author offers a series of validation metrics that buyers of profession-based panels can discuss with their suppliers to better gauge sample quality.
Quality matters when designing panel questionnaires
The authors conducted research-on-research to examine the impact of a number of questionnaire design issues - including incomplete scales, poor wording and use of the negative - on data quality.

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