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Everything You Need To Understand Online Research Panels

We've grouped together all the information our site contains on Online Panels to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: Theory of adaptation or survival of the fittest?
SSI's Kristin Cavallaro reports on the firm's examination of the effects of respondent tenure on panel data.
An approach to selecting online respondents
What can a 12-year-old teach us about developing sample for an online tracking study?
What happens when community participants start acting like researchers?
Drawing from case study examples, the authors explore their experiences with using co-moderation, co-analysis and co-reporting to give participants more active roles in research communities.
Evolving professionals, evolving panels: B2B research propels a new era of business insights
B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.
GSN finds strength in numbers for two popular shows
Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.

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Related Articles

There are 119 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

BASES builds on online panel
ACNielsen BASES used the Internet to create a cost-efficient way to conduct more surveys in less time without compromising forecast accuracy: the BASES e-Panel.
Ask yourself a few questions at the outset to make sure you get the data you need
Given the widespread use of consumer panel techniques in marketing work, nearly every marketing executive or researcher concerned with consumer goods will have to consider this technique in their work. Detailing 11 tips, this article outlines the principal factors to keep in mind when selecting a consumer panel service.
Using panel research to penetrate the Asian market
With some 500 million people online worldwide, the Internet has succeeded in bringing the world community together. This article discusses using online panels to research the Asian market, including establishing and maintaining the panel and limitations.
Are you talking to the right people? The importance of online panel quality
The ability to obtain market feedback is now more important than ever, as corporate decision makers must make quick, yet well-informed business decisions. Online research offers benefits beyond speed and cost. This article discusses the benefits of online research, as well as the importance of opt-in participation, response rates, recruitment, best practices and considerations.
Conducting Web site usability research
The author focuses on how qualitative and quantitative methods can be used to test Web site usability. Both families of methods have their pros and cons and researchers may have to use hybrid approaches to get the information they need.

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