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Everything You Need To Understand Online Research Panels

We've grouped together all the information our site contains on Online Panels to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
By the Numbers: 10 online sample integrity tips
From inspecting IP and e-mail addresses to post-survey telephone interviews, here are strategies for analyzing the quality of online survey samples.
When fake brands are used to get real data
Peter Gold reports on a research-on-research project that examined the impact on data quality of including bogus brand names in survey response lists.
A report on the Confirmit Market Research Software Survey
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

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Related Articles

There are 110 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Considerations when employing a market research online community
The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.
An examination of strategies for panel-blending
This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
A report on the 2009 Globalpark Market Research Software Survey
This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.
Conducting Web site usability research
The author focuses on how qualitative and quantitative methods can be used to test Web site usability. Both families of methods have their pros and cons and researchers may have to use hybrid approaches to get the information they need.

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