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Resources Related To Conducting Online Research

We've grouped together all the information our site contains on Online Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
Mining social media to boost segmentation
This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.
More than an activity: How passive 'shopping' is changing the path to purchase
This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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Related Articles

There are 385 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Advantage: Internet
Here the Internet advantage of streaming media is reviewed. The article explains what streaming media is and how it adds flexibility and convenience to the use of focus groups. Issues of security, quality, and technical skill are also covered.
Use research to keep customers happy and management well-informed
Researching the customer experience can and should involve the use of many methodologies. The author looks at mystery shopping, exit surveys, online and mail surveys, among other methods, and how they can be used to create a full picture of customer interactions with a company.
Measuring and improving Web site design -- case histories & insights
This article briefly summarizes case histories that illustrate how surveys are being used to address a broad range of Web marketing issues. It summarizes survey methodology, response rates and key findings of each example. The article concludes with several guidelines to consider in developing and applying site-based surveys.
My cell phone, my life
A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.
A report on the Confirmit Market Research Software Survey
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

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Related Events

WEBINAR: OLD DOG, NEW TRICKS: HOW CATI IS RELEVANT IN THE ONLINE RESEARCH AGE
June 19 at 11 a.m. CDT, 2013
SSI will hold a complimentary Webinar, themed 'Old Dog, New Tricks: How CATI is relevant in the online research age,' on June 19 at 11 a.m. CDT. Aren Sorensen will present.
SAWTOOTH SOFTWARE CONFERENCE 2013
October 14-18, 2013
Sawtooth Software will hold its annual research conference on October 14-18 at the Laguna Cliffs Marriott in Dana Point, Calif.