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Resources Related To Conducting Online Research

We've grouped together all the information our site contains on Online Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.

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Related Articles

There are 414 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A successful research community requires a mix of strategies
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.
Marketing to the new generation of techno kids
Web- and tech-savvy kids are reachable via marketing, but companies must take care when developing their promotional methods. Kids value quality, innovation and ease of use, among other attributes, in the products and services they choose to use.
Why marketers should care about reaching women online
Online marketing has focused on men. This article discusses how marketing is missing the mark in terms of reaching women and how doing so is to companies' detriment.
Agency uses qualitative and quantitative techniques to tackle an advertising campaign for the Cleveland Browns Foundation
The Cleveland Browns Foundation used one-on-one in-depth interviews with multiple staff and board members and 213 online surveys with foundation donors and prospects to develop a brand identity and supporting advertising campaign.
Where gamification came from and why it could be here to stay
BrainJuicer's Tom Ewing explores the rise of gamification and looks at where it might be headed as a research tool.

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Related Events

STRATCONN DIGITAL SHOPPER MARKETING
May13-14, 2014
StratConn will hold its digital shopper marketing conference on May13-14 at the Westin O'Hare in Chicago. For more information visit www.stratconn.com.
ETAIL LATIN AMERICA
May 19-21, 2014
Worldwide Business Research will hold its conference, 'eTail Latin America,' on May 19-21 at the Eden Roc Renaissance in Miami Beach, Fla.