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Resources Related To Conducting Online Research

We've grouped together all the information our site contains on Online Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Trying to bring the numbers alive
A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.
Qualitatively Speaking: The irreplaceable on-site ethnographer
Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.
Software Review: SurveySwipe
Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.
Familiarity breeds contempt? A study of positive bias in online communities
Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.
Gamification 101 - from theory to practice
In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.

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Related Articles

There are 238 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Applying lessons learned
As the Internet’s influence on business has grown, many business-to-business (B2B) sites have been attempting to apply “lessons learned” from the business-to-consumer (B2C) e-commerce experience. Several recent studies have indicated that this strategy is only partially successful. This article discusses differences in the evaluations of B2B and B2C Web sites.
On the satisfaction superhighway
Subaru uses Web reporting with seven field region offices, 135 field staffers and 600 dealers to gauge levels of customer loyalty and to rank dealerships.
Do some online interviewing of your own
When looking for an online data collection vendor, prospective clients should ask a series of important questions, such as: how large is your panel, what do you know about your panelists, do you limit the number of surveys respondents can receive, and who will be managing my projects.
Don't eliminate — migrate!
Based on a case study of a Fortune 500 telecom company, the article outlines the difficulties of moving a phone survey to the Web. Specific tips are offered, including paying close attention to sampling, running a parallel test, and keeping questionnaires brief.
Advantage: Internet
Here the Internet advantage of streaming media is reviewed. The article explains what streaming media is and how it adds flexibility and convenience to the use of focus groups. Issues of security, quality, and technical skill are also covered.

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Related Events

E-LEARNING COURSE: ASK IT RIGHT: CHOOSING SCALES & ANSWER OPTIONS FOR ONLINE SURVEYS
February 16, 2012
Research Rockstar will teach a 90-minute virtual e-learning course, titled 'Ask It Right: Choosing Scales & Answer Options for Online Surveys,' on February 16. The cost is $245 per student and includes handouts, real-time Q&A, replay access for 60 days, 30 minutes of one-on-one instructor access and completion certificate.
CASRO ONLINE RESEARCH CONFERENCE
March 1-2, 2012
The Council of American Survey Research Organizations will hold its annual online research conference on March 1-2 at Encore at Wynn in Las Vegas.

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