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Resources Related To Conducting Online Research

We've grouped together all the information our site contains on Online Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Using marketing mix modeling to improve marketing decisions and ROMI
The authors provide an in-depth look at marketing mix modeling and how it can be used to improve marketing decisions and increase ROMI.
Trade Talk: ESOMAR, GRBN issue Guideline on sample quality
Quirk's Editor Joseph Rydholm discusses the Guideline for Online Sample Quality, published by ESOMAR and the Global Research Business Network.

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Related Articles

There are 427 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using interactive technology to improve online questionnaire design
Satisfaction research, along with its obvious role as an information-gathering vehicle, can also serve as an illustration of your firm’s regard for its customers. Why not, the authors argue, use online-based technologies to make the experience as pleasant and interesting as possible for them?
Social media data demands a marriage of high-tech and high-touch
One approach to social media data analysis sees value in adding a human element to the necessarily tech-based aspects of the process.
How Procter & Gamble worked to develop online data quality guidelines
P&G’s Don Gloeckler details his firm’s quest to define and implement a set of online data quality guidelines and explains how other researchers can get involved in the same process.
Conducting an effective customer satisfaction program
Customer satisfaction surveys need not be overlong. Rather, targeted, well-organized satisfaction research programs can be tailored to get companies the answers they need.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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