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Articles And Information About Online Survey Design And Analysis

We've grouped together all the information our site contains on Online Survey Design and Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 36 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using a strong questionnaire to harvest high-quality data
When designing a survey questionnaire, researchers and non-researchers alike must consider the potential impact that wording, sequence, structure, layout, etc., can have on data quality. The author offers 10 issues to consider.
Research-on-research helps American Cancer Society assess the best modes for an ongoing study
The American Cancer Society tested three different modes - paper-only, paper-Web and Web-only - to analyze the viability of using the Web to conduct its ongoing survey of volunteers. Rather than going online for the sake of it, the authors urge nonprofit groups to instead focus on the basics of good survey methodology.
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
The impact of gender in e-mailed survey invitations
In response to a similar exercise in Germany, the author fielded a test in Australia to see if prospective respondents would respond differently to an e-mailed survey invitation sent by a man versus one from a woman. While gender appears not to be a factor, some interesting findings arose from including location-specific information in the subject line.
What happens when community participants start acting like researchers?
Drawing from case study examples, the authors explore their experiences with using co-moderation, co-analysis and co-reporting to give participants more active roles in research communities.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing
When it comes to mobile respondent experience and data quality, survey design matters
Nicole Mitchell looks at the importance of survey design as respondent use of smartphones and tablets increases.
By the Numbers: A choice in the matter
What happens when you let respondents choose their feedback method?

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