Articles And Information About Online Survey Design And Analysis

Related Articles

There are 4 articles in our archive related to this topic.

By the Numbers: Protecting online survey data integrity

The article outlines ways to handle various forms of undesirable respondents during the questionnaire design process, including the use of personal access codes, question-based verification and time-elapsed verification.

Avoid the Field of Dreams fallacy

Four rules are presented to make online surveys more effective and more user-friendly.

Broad appeal

Reports on the findings of a study of the testing of TV commercials with consumers who have a broadband Internet connection.

Make the process open to all

In advance of regulations requiring them to do so, there are a number of things researchers can do now to make surveys and the research process easier for people with disabilities.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Software Review: SurveySwipe

Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

Gamification 101 - from theory to practice

In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.

Data Use: A systematic method for checking online questionnaires

The author explains how his firm’s BOWLSR technique can avoid survey instrument - based problems with online research.

A report on the 2009 Globalpark Market Research Software Survey

This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

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