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Learn About Package Development Research

We've grouped together all the information our site contains on Package Development Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Five principles for global packaging research
Recommendations for global packaging research include: focus on functionality; don’t rely on a single number; and remember that competition is the norm.
Your product's packaging must close the sale
What must a package communicate in order to make the consumer want to reach out and touch it? To understand that, you need to examine the role of emotions in the total communication of a package. Because before the consumer will touch the package, the package must first touch the consumer.
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.
Halloween no treat for private-label confectioners
A process for improving packaging research ROI
The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.
Qualitatively Speaking: Seven things you don’t know about usability testing
The author offers tips for conducting more useful usability studies.
Creative ethnography helps small nutrition-bar start-up find its path
Nutrition-bar maker 1-For-1 Foods used ethnography and other research methods to understand how its buy-one-give-one model could fit into consumers’ lifestyles.
An online community keeps beverage firm Cafédirect close to its customers
Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.

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