Learn About Package Development Research

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Package program evaluates strength of package designs

The Design Visibility Lab (DVL), developed by NOVA Research Inc., goes beyond subjective consumer opinions to measure the visibility and strength of a package. DVL uses a series of six instruments to determine the effectiveness of packaging in an objective manner.

Kid-tested, mother-approved

Examines the effects that mothers and teens have on each other as buyers and consumers of products.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Avoid beauty contests, seek shopability

Recommendations for global packaging research include: focus on functionality; don’t rely on a single number; and remember that competition is the norm.

Can we really measure creativity?

Many companies may think that packaging research is unnecessary and that it is time-consuming and expensive with little return to the creative process. This article discusses packaging research, including pre- and post-design research, instances when research is not merited and how to measure effectiveness.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Incorporating qualitative into package design research

The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.

How research helped develop the USPS’s Sample Showcase program

In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

Taking a qual-quant approach to design research

This article details the five steps of using design semantics, a qualitative tool for industrial and graphic designers intended to capture what design concepts are communicating to respondents and profile their perceptions using a variation of the semantic differential.

Not always child's play - getting branded characters to perform

Using animated licensed characters on packaging is one of the oldest tricks of the trade yet brands still struggle to make it work for them. The following article includes the five tiers of using branding characters to create the greatest positive impact.

A process for improving packaging research ROI

The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

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