Learn About Package Development Research

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

An online community keeps beverage firm Cafédirect close to its customers

Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.

Taking a qual-quant approach to design research

This article details the five steps of using design semantics, a qualitative tool for industrial and graphic designers intended to capture what design concepts are communicating to respondents and profile their perceptions using a variation of the semantic differential.

Not always child's play - getting branded characters to perform

Using animated licensed characters on packaging is one of the oldest tricks of the trade yet brands still struggle to make it work for them. The following article includes the five tiers of using branding characters to create the greatest positive impact.

Qualitatively Speaking: Seven things you don’t know about usability testing

The author offers tips for conducting more useful usability studies.

Trade Talk: Packaged facts: book wraps up packaging knowledge

A review of Packaging Strategy: Winning the Consumer, intended to provide real-world information on packaging and packaging research from the people who design, research and write about packaging for a living.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Seven things you don’t know about usability testing

The author offers tips for conducting more useful usability studies.

Creative ethnography helps small nutrition-bar start-up find its path

Nutrition-bar maker 1-For-1 Foods used ethnography and other research methods to understand how its buy-one-give-one model could fit into consumers’ lifestyles.

An online community keeps beverage firm Cafédirect close to its customers

Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.

Package-to-product fit assessments that improve brand alignment

The author outlines how to use split-cell tests to determine if a product and its packaging are misaligned.

Incorporating qualitative into package design research

The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.

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