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Learn about Package Testing Research

We've grouped together all the information our site contains on Packaging Testing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 46 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Kid-tested, mother-approved
Examines the effects that mothers and teens have on each other as buyers and consumers of products.
Why your packaging should be researched as much as (or more than) your advertising
How much do you know about your packaging? In addition to evaluating prototypes, pre-design research is essential to understanding how consumers shop your category, how they view competitors’ packaging and what your brand must do to stand out from the crowd.
Trade Talk: Packaged facts: book wraps up packaging knowledge
A review of Packaging Strategy: Winning the Consumer, intended to provide real-world information on packaging and packaging research from the people who design, research and write about packaging for a living.
Incorporating qualitative into package design research
The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.
Package program evaluates strength of package designs
The Design Visibility Lab (DVL), developed by NOVA Research Inc., goes beyond subjective consumer opinions to measure the visibility and strength of a package. DVL uses a series of six instruments to determine the effectiveness of packaging in an objective manner.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.
Qualitatively Speaking: Seven things you don’t know about usability testing
The author offers tips for conducting more useful usability studies.
Package-to-product fit assessments that improve brand alignment
The author outlines how to use split-cell tests to determine if a product and its packaging are misaligned.
Research via Facebook sates association’s appetite for insights
Looking to be proactive in its approach to research, the National Cattlemen’s Beef Association found Facebook an effective, engaging way to talk to Millennials.

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