Learn about Package Testing Research

Related Articles

There are 46 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A process for improving packaging research ROI

The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

Taking a qual-quant approach to design research

This article details the five steps of using design semantics, a qualitative tool for industrial and graphic designers intended to capture what design concepts are communicating to respondents and profile their perceptions using a variation of the semantic differential.

Can we really measure creativity?

Many companies may think that packaging research is unnecessary and that it is time-consuming and expensive with little return to the creative process. This article discusses packaging research, including pre- and post-design research, instances when research is not merited and how to measure effectiveness.

Research shows risk of package redesign

General Foods completed a study to determine customer reactions to a proposed re-design of the packing for Crystal Light. The researchers used one-on-one interviews, followed by an individual simulated shopping experience in an environment where the participant could be observed through a one-way mirror. The final part of the interview included personifying Crystal Light, describing various attributes.

Halloween no treat for private-label confectioners

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The power of prediction markets

What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Get creative: Seven solutions to improve usability studies

This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

Qualitatively Speaking: Seven things you don’t know about usability testing

The author offers tips for conducting more useful usability studies.

Package-to-product fit assessments that improve brand alignment

The author outlines how to use split-cell tests to determine if a product and its packaging are misaligned.

Research via Facebook sates association’s appetite for insights

Looking to be proactive in its approach to research, the National Cattlemen’s Beef Association found Facebook an effective, engaging way to talk to Millennials.

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