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Learn about Package Testing Research

We've grouped together all the information our site contains on Packaging Testing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 49 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Stiefel Laboratories hopes updated packaging will attract new users without alienating current consumers
Using customer surveys, Stiefel Laboratories discovered that some of its soap users purchased the product on impulse rather than on a doctor’s recommendation. With the goal of increasing these impulse buys, the tested two new potential packaging designs. Using a simulated store shelf planogram, researchers determined how quickly the Oilatum box was seen and how long respondents looked at it. Consumers then viewed the designs separately to determine the points on the packaging they noticed first, second, etc. The researchers used eye tracking and verbal interviews to collect data.
Let the designers design and the researchers research
While it is commendable that some design firms have taken it upon themselves to conduct consumer research on packaging concepts, they lack the objectivity to make major decisions based on that research. Those decisions should remain in the hands of the client company. The author outlines how design firms and client companies can structure their use of research to the fullest advantage of both parties.
Research shows risk of package redesign
General Foods completed a study to determine customer reactions to a proposed re-design of the packing for Crystal Light. The researchers used one-on-one interviews, followed by an individual simulated shopping experience in an environment where the participant could be observed through a one-way mirror. The final part of the interview included personifying Crystal Light, describing various attributes.
Research should be involved at the outset of any (re)packaging process
Rather than blindly approaching a packaging or repackaging effort, marketing research must be used to guide the process by helping to set goals for the new packaging, measure its impact and also fine-tune the design process.
Using creative packaging to encourage kid-brand engagement
Creative packaging is the first step to fostering brand engagement among kids. Interactive packaging that gives kids a call to action can bring a positive brand experience to the highly-connected lives of today's youth. See what Neopets and Lego are doing right.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Is your packaging saying the right things to consumers?
The author uses the bottled water industry as an example of how savvy packaging research and design can help set a product apart from the rest.
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

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Related Events

FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

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