Learn about Package Testing Research

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Using tachistoscope, semantic differential and preference tests in package design assessment

Taken from the book Handbook of Package Design Research, this article discusses a research methodology that measures consumer response to test package/label designs in terms of three decision criteria: impact, imagery, and preference.

Research shows risk of package redesign

General Foods completed a study to determine customer reactions to a proposed re-design of the packing for Crystal Light. The researchers used one-on-one interviews, followed by an individual simulated shopping experience in an environment where the participant could be observed through a one-way mirror. The final part of the interview included personifying Crystal Light, describing various attributes.

Absorbing some changes

The James River Corp. used focus groups as part of a nine-month research project that examined all phases of its Brawny brand franchise.

New and improved indeed

Research - both qualitative and quantitative - plays a key role in helping define the impact and benefits of packaging changes. By measuring metrics such as increases in visibility and enhanced product perceptions, the value of packaging changes can be communicated to various stakeholders.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Incorporating qualitative into package design research

The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.

How research helped develop the USPS’s Sample Showcase program

In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

Taking a qual-quant approach to design research

This article details the five steps of using design semantics, a qualitative tool for industrial and graphic designers intended to capture what design concepts are communicating to respondents and profile their perceptions using a variation of the semantic differential.

Trade Talk: A handful of tech-driven market research nuggets

Quirk's Editor Joseph Rydholm recaps his time at the IIR's Technology Driven Market Research Event.

Winning at retail with virtual shopping research

The author explains how virtual shopping research works, outlines where it’s most effective and provides best practices for its use.

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