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Learn about Package Testing Research

We've grouped together all the information our site contains on Packaging Testing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 50 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Advertising and packaging; Your product's voice and face
Advertising, naming and packaging should work together to promote your brand. This article discusses the importance of product advertising and packaging.
Let the designers design and the researchers research
While it is commendable that some design firms have taken it upon themselves to conduct consumer research on packaging concepts, they lack the objectivity to make major decisions based on that research. Those decisions should remain in the hands of the client company. The author outlines how design firms and client companies can structure their use of research to the fullest advantage of both parties.
Documenting the business value of packaging innovations
Research - both qualitative and quantitative - plays a key role in helping define the impact and benefits of packaging changes. By measuring metrics such as increases in visibility and enhanced product perceptions, the value of packaging changes can be communicated to various stakeholders.
Taking a qual-quant approach to design research
This article details the five steps of using design semantics, a qualitative tool for industrial and graphic designers intended to capture what design concepts are communicating to respondents and profile their perceptions using a variation of the semantic differential.
Your product's packaging must close the sale
What must a package communicate in order to make the consumer want to reach out and touch it? To understand that, you need to examine the role of emotions in the total communication of a package. Because before the consumer will touch the package, the package must first touch the consumer.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 ways to improve packaging research
The authors provide five tips for improving packaging research studies.
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Is your packaging saying the right things to consumers?
The author uses the bottled water industry as an example of how savvy packaging research and design can help set a product apart from the rest.
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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