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Learn about Package Testing Research

We've grouped together all the information our site contains on Packaging Testing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 49 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Packaged facts: book wraps up packaging knowledge
A review of Packaging Strategy: Winning the Consumer, intended to provide real-world information on packaging and packaging research from the people who design, research and write about packaging for a living.
Qualitatively Speaking: Seven things you don’t know about usability testing
The author offers tips for conducting more useful usability studies.
Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.
Europeans discover T-Scope for packaging research
The tachistoscope, or T-Scope, is a slide projector with a timing device that allows visual stimuli to be exposed at fast and consistently accurate speeds. This article describes two case studies that applied T-Scope techniques.
Using tachistoscope, semantic differential and preference tests in package design assessment
Taken from the book Handbook of Package Design Research, this article discusses a research methodology that measures consumer response to test package/label designs in terms of three decision criteria: impact, imagery, and preference.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Is your packaging saying the right things to consumers?
The author uses the bottled water industry as an example of how savvy packaging research and design can help set a product apart from the rest.
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

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