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Learn about Package Testing Research

We've grouped together all the information our site contains on Packaging Testing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 50 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using creative packaging to encourage kid-brand engagement
Creative packaging is the first step to fostering brand engagement among kids. Interactive packaging that gives kids a call to action can bring a positive brand experience to the highly-connected lives of today's youth. See what Neopets and Lego are doing right.
Your product's packaging must close the sale
What must a package communicate in order to make the consumer want to reach out and touch it? To understand that, you need to examine the role of emotions in the total communication of a package. Because before the consumer will touch the package, the package must first touch the consumer.
Research via Facebook sates association’s appetite for insights
Looking to be proactive in its approach to research, the National Cattlemen’s Beef Association found Facebook an effective, engaging way to talk to Millennials.
Are consumers receptive to innovative packaging structures?
Product success is directly related to consumer receptivity to products and packaging. This article discusses packaging, including a study of a plastic beer bottle.
Can we really measure creativity?
Many companies may think that packaging research is unnecessary and that it is time-consuming and expensive with little return to the creative process. This article discusses packaging research, including pre- and post-design research, instances when research is not merited and how to measure effectiveness.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 ways to improve packaging research
The authors provide five tips for improving packaging research studies.
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Is your packaging saying the right things to consumers?
The author uses the bottled water industry as an example of how savvy packaging research and design can help set a product apart from the rest.
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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Related Events

FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

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