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Information And Resources About Perceptual Mapping

We've grouped together all the information our site contains on Perceptual Mapping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Correspondence analysis offers easy sophistication
This article demonstrates how to apply correspondence analysis, a perceptual mapping technique for describing correlations among categories in table data. The article also evaluates correspondence analysis software called MAPWISE.
Using your PC strategically
A personal computer can be an invaluable tool for forecasting, conjoint analysis, perceptual mapping and correspondence analysis, writes Joseph Curry, vice president of Sawtooth Software. PC-based software helps companies move to the right end of the product continuum.
Correspondence analysis in action
This article describes some uses of correspondence analysis for analyzing survey research and market research data, comparing this approach to the traditional analysis of tabular data.
Data Use: Perceptual mapping and cluster analysis: some problems and solutions
This article discusses common issues involved with using perceptual mapping and cluster analysis and how the author dealt with each of them in specific studies. It discusses three areas: the potential problem of owners and nonowners of a brand producing spurious or misleading maps, evaluating market segments based on cluster analysis and using and maps in advertising research.
Data Use: Mapping the future
This article describes the use of correspondence analysis to predict the impact of various marketing strategies on their brand's competitive position. In contrast to other types of perceptual mapping, correspondence analysis summarizes nominal data rather than metric data.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Is emotional response the important missing variable in customer experience measurement?
The authors offer a way to measure the impact of emotions, using a car-rental example to show the benefits of asking customers how they feel about seemingly emotion-free transactions.
Improve your research reporting with visual mapping
Using automobile manufacturers as an example, this article offers an overview of correspondence analysis, preference mappings and biplots, showing how visual graphics can improve research reporting.
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
Data Use: Effectively using correspondence analysis
An apparel-industry case study explores how to measure and compare consumer perceptions of brands with correspondence analysis.
Don’t forget the graphic! Multidimensional scaling
Multidimensional scaling is a visual tool that can help researchers classify objects and identify the causation of events. The author provides the basics on this form of perceptual mapping.

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