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Learn About Conducting Point-of-Purchase Research

We've grouped together all the information our site contains on Point of Purchase Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mobile research offers speed, immediacy
Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.
How gathering customer purchase stories can spark innovation
The author explores the value of asking consumers about their purchase processes and cites examples of how doing so led to product and service breakthroughs.
A bird's-eye view of what mobile can do
A broad look at current mobile-device capabilities and how they can be incorporated to improve qualitative and quantitative research.
Arby's and MIS use research in development of new customer order entry system
Arby's, its franchisees, and Management Information Support Inc. surveyed customers to determine their level of acceptance and perception of a new automated ordering system compared to having a cashier take their orders. As changes were made to the system, time studies were performed to determine which screen layouts were the easiest for people as first-time users and also as repeat users.
Measuring retail signage saturation
The body of retail research data has a gap regarding one key element of in-store signage: saturation. This article details signage saturation analysis, a research method that allows a retailer to systematically assess the current level of signage saturation and its effect on customers’ identification and interpretation of key messages.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A bird's-eye view of what mobile can do
A broad look at current mobile-device capabilities and how they can be incorporated to improve qualitative and quantitative research.
How gathering customer purchase stories can spark innovation
The author explores the value of asking consumers about their purchase processes and cites examples of how doing so led to product and service breakthroughs.

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NEXT GENERATION RETAIL SUMMIT 2014
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The Next Generation Retail Summit 2014 will be held on May 6-8, at The Barton Creek Resort in Austin, Texas. For more information visit http://www.ngretailsummitus.com/.
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StratConn will hold its digital shopper marketing conference on May13-14 at the Westin O'Hare in Chicago. For more information visit www.stratconn.com.

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