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Political Research Resources

We've grouped together all the information our site contains on Political Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

NBC/Journal poll is tested, precise process
NBC and the Wall Street Journal have joined forces to implement "Election Day Voter Polling," a survey of over 35,000 voters nationwide that helps both news organizations to better inform and involve their customers.
Looking at the election debacle from a research perspective
The 2000 presidential election debacle generated important questions. This article addresses these questions from a research perspective.
Data Use: Using conjoint analysis to shape a political message
Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.
Data Use: Getting your money's worth with virtual targeting
Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.
In Case You Missed It... October 2008
News and notes on marketing and research: grocery stores; in-store sampling; presidential politics; political affiliations

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How Nate Silver did it
Statistician Nate Silver proved to be more accurate in his 2012 election predictions than any of the talking heads and pundits. The author created an Electoral College model in Excel and used public data to discover the secret to Silver's accuracy.
Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.
Political polling for public consumption: An improper art
Paul Johnson takes a critical look at the history of political polling for public consumption and where it stands today.
How political marketing influences voters: Part 1
The authors look at the influence of political marketing, breaking down voter research behaviors by party affiliation and age groups.
Disgust, sadness, hope and anger: Observations from the 2016 presidential race
Dan Hill provides a look at the 2016 U.S. election season based on his time studying candidate debate performances using facial coding principles.

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Related Glossary Terms

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Related Events

WEBINAR: HOW TO USE SOCIAL PREDICTION, GAME THINKING AND CROWD WISDOM TO DISCOVER FRESH IDEAS TO INVIGORATE YOUR BUSINESS
June 6 at 1:00 p.m. CST, 2016
Intengo will host a Webinar, titled 'It CAN Be Fun and Games: How to Use Social Prediction, Game Thinking and Crowd Wisdom to Discover Fresh Ideas to Invigorate Your Business,' on June 6 at 1:00 p.m. CST.