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Resources for Pricing Research

We've grouped together all the information our site contains on Pricing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 50 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Seeing beyond the brand halo
The author shows how a closer look at some brand data can reveal helpful findings that would have otherwise gone unnoticed.
A strategic technique for health care product positioning
Questions of pricing and pricing strategy are difficult for health care marketers. Several strategies have emerged to deal with price elasticity.
Make sure your research methods are helping - not hindering - your menu optimization efforts
When considering menu changes, restaurants must consider not only the performance of the new items but also the interaction of those items with the existing bill of fare. The article maintains that standard TURF-based research approaches to menu optimization have flaws and that an online-based method using virtual menus is more effective.
What marketing research can gain from behavioral economics
This article is meant to contribute to thinking about what the field of behavioral economics has to offer the marketing research profession, including nine behavioral economics precepts and each's implications for marketing research.
Consumer decision-making models, strategies and theories, oh my!
An overview of theories of the consumer decision-making process that aims to help marketers find the method(s) that will work best for them.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Data Use: Toward a more optimized kind of revenue optimization
The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Losing its polish? Samsung takes on Apple with more than just price
Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.
In Case You Missed It... December 2012
News and notes on marketing and research: Etsy offers research tool to help sellers price items; Hurricane Sandy promotions miff consumers

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