Resources for Pricing Research

Related Articles

There are 49 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

You have to measure it to avoid it

Companies should consider conducting dissatisfaction studies, rather than relying on satisfaction studies, to understand the factors leading to dissatisfaction and determine how to avoid frustrating future customers.

Determining product feature price sensitivities

This article discusses several approaches to determining customer price sensitivities – analyzing actual sales as a function of price, laboratory purchase experiments and preference studies where buyers are asked to express their purchase likelihoods for a product at various price levels. The article then describes the use and advantages of a form of conjoint analysis that allows researchers to estimate both feature prices and the overall price in order to better measure price sensitivities of consumers.

Trade Talk: 2011: The year of belonging?

Quirk's Editor Joseph Rydholm takes a look at trendwatching's predicted trends for 2011 and finds that consumer culture is becoming more connected and prone to groupthink than ever.

Pricing the space program

Kennedy Space Center Visitor Center used one-on-one interviews with 506 visitors to examine ticket pricing.

Make sure your research methods are helping - not hindering - your menu optimization efforts

When considering menu changes, restaurants must consider not only the performance of the new items but also the interaction of those items with the existing bill of fare. The article maintains that standard TURF-based research approaches to menu optimization have flaws and that an online-based method using virtual menus is more effective.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Toward a more optimized kind of revenue optimization

The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.

The power of prediction markets

What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Losing its polish? Samsung takes on Apple with more than just price

Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.

In Case You Missed It... December 2012

News and notes on marketing and research: Etsy offers research tool to help sellers price items; Hurricane Sandy promotions miff consumers

Behavioral economics: what it is and three ways marketers can use it

This article defines behavioral economics and suggests three things marketers can do with behavioral economics phenomena to improve sales of their products and services.

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