Resources for Pricing Research

Related Articles

There are 21 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Forecasting new product market potential in the pharmaceutical industry

A primer on an analog-based approach to forecasting new product market potential.

Trade Talk: The Web drives sales, but not all by itself

A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.

Visualizing buyer behavior with unconstrained models

The hierarchical assumption that customer satisfaction is necessary for loyalty and that loyalty is necessary for repeat purchase can bias results. The bias inherent in assumptions is avoided by using unconstrained models. This article discusses unconstrained models and how to use them.

Using conjoint analysis for price optimization

To the manufacturer with multiple products in a complex market, setting the prices of all the products in the portfolio can be an imposing task, particularly if the products compete with one another. This article demonstrates how conjoint analysis can help specify multi-product demand function. This leads to techniques for deriving the optimal pricing policy for a portfolio of products within a competitive environment.

A tankful of potential

With massive growth in the middle classes, the car market in China is poised to explode.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How gathering customer purchase stories can spark innovation

The author explores the value of asking consumers about their purchase processes and cites examples of how doing so led to product and service breakthroughs.

Data Use: Seeing beyond the brand halo

The author shows how a closer look at some brand data can reveal helpful findings that would have otherwise gone unnoticed.

Marketing myth-busting: Why the customer isn't always right

Many widely-accepted marketing "myths" undercut business and service strategies. This article takes a closer looks at common marketing myths and offers an alternative perspective - based on research.

Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel

The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.

Winning at retail with virtual shopping research

The author explains how virtual shopping research works, outlines where it’s most effective and provides best practices for its use.

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