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Resources for Pricing Research

We've grouped together all the information our site contains on Pricing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Visualizing buyer behavior with unconstrained models
The hierarchical assumption that customer satisfaction is necessary for loyalty and that loyalty is necessary for repeat purchase can bias results. The bias inherent in assumptions is avoided by using unconstrained models. This article discusses unconstrained models and how to use them.
Study helps develop ticket options for Kennedy Space Center Visitor Complex
Kennedy Space Center Visitor Center used one-on-one interviews with 506 visitors to examine ticket pricing.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots
On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
A look at the Chinese automobile market
With massive growth in the middle classes, the car market in China is poised to explode.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Inferior alternatives? Why traditional food brands need to get smarter
When looking to create consumer loyalty, brands must evoke both rational and emotional sentiments. Using a study example from the packaged food industry, the authors discuss the factors behind brand loyalty.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Data Use: Toward a more optimized kind of revenue optimization
The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Losing its polish? Samsung takes on Apple with more than just price
Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.

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