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Resources for Pricing Research

We've grouped together all the information our site contains on Pricing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A strategic technique for health care product positioning
Questions of pricing and pricing strategy are difficult for health care marketers. Several strategies have emerged to deal with price elasticity.
Data Use: Determining product feature price sensitivities
This article discusses several approaches to determining customer price sensitivities – analyzing actual sales as a function of price, laboratory purchase experiments and preference studies where buyers are asked to express their purchase likelihoods for a product at various price levels. The article then describes the use and advantages of a form of conjoint analysis that allows researchers to estimate both feature prices and the overall price in order to better measure price sensitivities of consumers.
Data Use: Conjoint evolves into discrete choice modeling
This article profiles discrete choice modeling which, unlike conjoint modeling, does not require pairing of all attributes. Therefore, unrealistic products are not produced. The respondent does not rate, sort or rank-order, but instead acts as if he or she is in the marketplace, selecting which product to buy.
Data Use: Using conjoint analysis for price optimization
To the manufacturer with multiple products in a complex market, setting the prices of all the products in the portfolio can be an imposing task, particularly if the products compete with one another. This article demonstrates how conjoint analysis can help specify multi-product demand function. This leads to techniques for deriving the optimal pricing policy for a portfolio of products within a competitive environment.
Does your pricing study make this common mistake?
Traditional price studies attempt to create a price curve that follows traditional economic textbooks: a straight line or a smooth, concave curve. This article discusses how many quantitative studies for business-to-business and advanced technology product purchases show that demand actually follows a Z-shaped price curve, how to interpret Z-shaped price curves and some implications for pricing research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Behavioral economics: what it is and three ways marketers can use it
This article defines behavioral economics and suggests three things marketers can do with behavioral economics phenomena to improve sales of their products and services.
In Case You Missed It... December 2012
News and notes on marketing and research: Etsy offers research tool to help sellers price items; Hurricane Sandy promotions miff consumers
Losing its polish? Samsung takes on Apple with more than just price
Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.
Data Use: Toward a more optimized kind of revenue optimization
The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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