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Resources for Pricing Research

We've grouped together all the information our site contains on Pricing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 50 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Seeing beyond the brand halo
The author shows how a closer look at some brand data can reveal helpful findings that would have otherwise gone unnoticed.
Data Use: Arbitrary incoherence, or, a failure to replicate
In a follow-up to his May 2010 article on the same topic, the author reports on his attempts to further investigate the impact - or lack thereof - of arbitrary coherence.
In Case You Missed It... December 2012
News and notes on marketing and research: Etsy offers research tool to help sellers price items; Hurricane Sandy promotions miff consumers
Behavioral economics: what it is and three ways marketers can use it
This article defines behavioral economics and suggests three things marketers can do with behavioral economics phenomena to improve sales of their products and services.
Winning at retail with virtual shopping research
The author explains how virtual shopping research works, outlines where it’s most effective and provides best practices for its use.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Data Use: Toward a more optimized kind of revenue optimization
The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Losing its polish? Samsung takes on Apple with more than just price
Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.
In Case You Missed It... December 2012
News and notes on marketing and research: Etsy offers research tool to help sellers price items; Hurricane Sandy promotions miff consumers

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