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Learn About Product Placement Research

We've grouped together all the information our site contains on Product Placement to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Eye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded branding
Some preliminary conclusions about parameters that lead to product recall can be drawn from an exploratory pilot study using eye-tracking technology to capture attention data over the popular music video Bad Romance by Lady Gaga.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
Inferior alternatives? Why traditional food brands need to get smarter
When looking to create consumer loyalty, brands must evoke both rational and emotional sentiments. Using a study example from the packaged food industry, the authors discuss the factors behind brand loyalty.
How gathering customer purchase stories can spark innovation
The author explores the value of asking consumers about their purchase processes and cites examples of how doing so led to product and service breakthroughs.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Thoughts on the mobile future of Hispanic ad testing
Charles Young explains how visual-based methods can help mitigate issues related to language and translation when conducting ad research with Hispanic consumers.
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns
Inferior alternatives? Why traditional food brands need to get smarter
When looking to create consumer loyalty, brands must evoke both rational and emotional sentiments. Using a study example from the packaged food industry, the authors discuss the factors behind brand loyalty.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

See more articles on this topic

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