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Learn About Product Placement Research

We've grouped together all the information our site contains on Product Placement to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Beyond awareness and recall: rethinking sponsorship measurement
Sponsorship works differently from advertising and researchers need to rethink the basic premise of what they should be measuring. Insight specialists need to stop trying to rely solely on sponsorship awareness to explain brand shift. Instead they need to include additional sponsorship-based metrics such as passion, appreciation and liking.
Reader survey helps new magazine keep up with changes in the recording industry
To identify audience interest and needs for EQ, a music recording publication, researchers mailed a survey to potential readers. The study inventoried advertisements in industry publications to estimate the potential market share and it employed informal interviews with industry contacts to ascertain the market potential. The researchers also tested potential titles by asking regional and national distributors to respond to dummy magazine covers.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
Product placement research moves into the 21st century
An overview of the various methods of placing products with consumers for the purposes of testing, including a look at the current state of what’s possible in terms of product placement for online testing. A number of researchers weigh in with their experiences with the various methods.
Evolving customer satisfaction through brand authenticity
If the goal is to deliver an authentic brand experience, rather than measuring the customer experience based solely on internal organizational metrics and procedures, firms must also understand how customers perceive it. The authors use case studies to examine what happens when brands do and do not align with customer perceptions and expectations.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Thoughts on the mobile future of Hispanic ad testing
Charles Young explains how visual-based methods can help mitigate issues related to language and translation when conducting ad research with Hispanic consumers.
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns
Inferior alternatives? Why traditional food brands need to get smarter
When looking to create consumer loyalty, brands must evoke both rational and emotional sentiments. Using a study example from the packaged food industry, the authors discuss the factors behind brand loyalty.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

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