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Learn About Product Placement Research

We've grouped together all the information our site contains on Product Placement to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Place vs. space: Three tools for turning shopping into entertainment
Looking at the modern shopping experience through an anthropological lens, this article offers three ways retailers can fulfill customers' underlying desires instead of meeting only their functional needs.
How gathering customer purchase stories can spark innovation
The author explores the value of asking consumers about their purchase processes and cites examples of how doing so led to product and service breakthroughs.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
Eye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded branding
Some preliminary conclusions about parameters that lead to product recall can be drawn from an exploratory pilot study using eye-tracking technology to capture attention data over the popular music video Bad Romance by Lady Gaga.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Inferior alternatives? Why traditional food brands need to get smarter
When looking to create consumer loyalty, brands must evoke both rational and emotional sentiments. Using a study example from the packaged food industry, the authors discuss the factors behind brand loyalty.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Place vs. space: Three tools for turning shopping into entertainment
Looking at the modern shopping experience through an anthropological lens, this article offers three ways retailers can fulfill customers' underlying desires instead of meeting only their functional needs.
The right message for the right category: Using social influence at the shelf
Building on a previous Quirk's article on behavioral economics, Decision Insight's Valla Roth details an experiment conducted to explore how social influence impacts shopper behavior.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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