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Learn About Product Placement Research

We've grouped together all the information our site contains on Product Placement to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Evolving customer satisfaction through brand authenticity
If the goal is to deliver an authentic brand experience, rather than measuring the customer experience based solely on internal organizational metrics and procedures, firms must also understand how customers perceive it. The authors use case studies to examine what happens when brands do and do not align with customer perceptions and expectations.
In Case You Missed It... October 2009
News and notes on marketing and research: Tide Basic; Buick revamps brand image; track-happy consumers
Winning at retail with virtual shopping research
The author explains how virtual shopping research works, outlines where it’s most effective and provides best practices for its use.
Eye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded branding
Some preliminary conclusions about parameters that lead to product recall can be drawn from an exploratory pilot study using eye-tracking technology to capture attention data over the popular music video Bad Romance by Lady Gaga.
Product configuration: a research technique for the times
With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Place vs. space: Three tools for turning shopping into entertainment
Looking at the modern shopping experience through an anthropological lens, this article offers three ways retailers can fulfill customers' underlying desires instead of meeting only their functional needs.
The right message for the right category: Using social influence at the shelf
Building on a previous Quirk's article on behavioral economics, Decision Insight's Valla Roth details an experiment conducted to explore how social influence impacts shopper behavior.
Product configuration: a research technique for the times
With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.

See more articles on this topic

Related Events

CONSUMER INSIGHTS AND ANALYTICS
September 10-12, 2014
Marcus Evans will host a conference, themed 'Consumer Insights and Analytics,' on September 10-12 in Amsterdam.

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