Articles And More Related To Product Positioning Studies

Related Articles

There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Simulating success

Computer simulations can be effective predictors of a new pharmaceutical product’s success or failure but there are factors particular to the medical industry that must be taken into consideration

Product development in a perfect world

A medical diagnostics company used a multi-step approach for incorporating customer input into the development of a major new product from scratch: collect the voice of the customer, generate internal performance measures, generate features and solutions, and customer evaluation of features/solutions.

In Case You Missed It... November 2009

News and notes on marketing and research: men's underwear and the economy; free shipping offers and holiday shopping; Tokyo marketing cafe for young, affluent women

A process for improving packaging research ROI

The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

But how do you really feel? An approach to measuring consumer emotions

The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The power of prediction markets

What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Losing its polish? Samsung takes on Apple with more than just price

Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.

By the Numbers: Behavioral science and the future of business

The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.

The right message for the right category: Using social influence at the shelf

Building on a previous Quirk's article on behavioral economics, Decision Insight's Valla Roth details an experiment conducted to explore how social influence impacts shopper behavior.

Tips for effective community engagement

To get the most from your MROC, use these ideas to make sure that respondents and internal stakeholders alike are fully engaged in the process.

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