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Articles And More Related To Product Positioning Studies

We've grouped together all the information our site contains on Product Positioning Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 59 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Understanding the Latina shopper
Research from Redbean Society and New American Dimensions indicates that there is great variance - and therefore diverse marketing opportunities - among Latinas.
Tips for effective community engagement
To get the most from your MROC, use these ideas to make sure that respondents and internal stakeholders alike are fully engaged in the process.
Ad agency uses focus groups to help reposition Duke's mayonnaise
C.F. Sauer Company asked four groups of 45 mayonnaise users to give up the substance for a week in an attempt to uncover its allure and help reposition the Duke mayonnaise brand.
Putting choice modeling to work for new product sales forecasting
The author discusses the differences between 21st-century choice modeling vs. old legacy forecasting systems and explains how choice modeling can offer a distinct advantage in being 3-D-compatible and simpler way to achieve more complete results.
First-time use of Kano method helps Carrier Corp. research buyers of its air conditioning units
Carrier Corporation conducted face-to-face interviews with potential commercial and residential users of the company's ductfree systems in Italy, Spain, Korea and Singapore using the Kano method to determine if the same product could be used in every market and the possible impact on customer satisfaction of doing so and to understand if there were market-differentiation possibilities.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
Why marketers should care about the continuing shift in marijuana’s favor
Jennifer Sikora discusses the details of a marijuana legalization opinion study and what the responses mean for marketers.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
A LifeScan researcher extols the value of active management of the research process
Lawrence Cesnik details how vigilance and team-building drove a successful effort to refine messaging for OneTouch diabetes-related products.
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.

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