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Articles And More Related To Product Positioning Studies

We've grouped together all the information our site contains on Product Positioning Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 57 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research helps maker of gardening containers expand its product line
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.
The right message for the right category: Using social influence at the shelf
Building on a previous Quirk's article on behavioral economics, Decision Insight's Valla Roth details an experiment conducted to explore how social influence impacts shopper behavior.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
In Case You Missed It... December 2009
News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel
Taking a qual-quant approach to design research
This article details the five steps of using design semantics, a qualitative tool for industrial and graphic designers intended to capture what design concepts are communicating to respondents and profile their perceptions using a variation of the semantic differential.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
A LifeScan researcher extols the value of active management of the research process
Lawrence Cesnik details how vigilance and team-building drove a successful effort to refine messaging for OneTouch diabetes-related products.
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.
Place vs. space: Three tools for turning shopping into entertainment
Looking at the modern shopping experience through an anthropological lens, this article offers three ways retailers can fulfill customers' underlying desires instead of meeting only their functional needs.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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