Information And Resources For Product Purchasing Studies

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Retail study examines shopping habits in two ethnically diverse California cities

WSL Marketing conducted phone interviews to study women’s shopping patterns in two ethnically diverse California cities. This article reports on the study’s main findings.

Defining the system of needs in an industrial market

Researchers conducted needs research by interviewing individuals with influence upon purchasing decisions for an air compressor product in their companies. The article discusses the interviewing strategies that led from a discussion of the broader context to specific questions about the product and problems with it.

How do vehicle owners feel about hybrids?

Reports on a survey of hybrid-vehicle owners, which questioned the drivers' reasons for purchase, satisfaction with their purchase, expectations toward gas mileage and preferences for alternative fuels.

"Gimme what you've got"

Impulse-buying behavior is increasing in traditionally high-involvement categories and in day-to-day purchases. This article discusses how time constraints have been the dominant theme of the buying experience in the ‘90s.

Conjoint evolves into discrete choice modeling

This article profiles discrete choice modeling which, unlike conjoint modeling, does not require pairing of all attributes. Therefore, unrealistic products are not produced. The respondent does not rate, sort or rank-order, but instead acts as if he or she is in the marketplace, selecting which product to buy.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How gathering customer purchase stories can spark innovation

The author explores the value of asking consumers about their purchase processes and cites examples of how doing so led to product and service breakthroughs.

Taking a qual-quant approach to design research

This article details the five steps of using design semantics, a qualitative tool for industrial and graphic designers intended to capture what design concepts are communicating to respondents and profile their perceptions using a variation of the semantic differential.

Winning at retail with virtual shopping research

The author explains how virtual shopping research works, outlines where it’s most effective and provides best practices for its use.

Moms and their (mis)perceptions of processed foods

At the Institute of Food Technologists' annual wellness conference, HealthFocus International convened a panel of five mothers to discuss U.S. perceptions and understanding of processed foods.

A process for improving packaging research ROI

The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

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