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Everything You Need To Understand Product Testing Research

We've grouped together all the information our site contains on Product Testing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Brazilian hair care firm Beleza Natural thrives by keeping close to its roots
On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
In Case You Missed It... November 2009
News and notes on marketing and research: men's underwear and the economy; free shipping offers and holiday shopping; Tokyo marketing cafe for young, affluent women
Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.
But how do you really feel? An approach to measuring consumer emotions
The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.
Best practices to improve new product concept testing
The author draws on his 30 years of experience to offer guidelines on how concept testing should be implemented to achieve maximum benefit.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A LifeScan researcher extols the value of active management of the research process
Lawrence Cesnik details how vigilance and team-building drove a successful effort to refine messaging for OneTouch diabetes-related products.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.
Qualitatively Speaking: Seven things you don’t know about usability testing
The author offers tips for conducting more useful usability studies.
Is it the right time for real-time research?
This article discusses the use of real-time technology for qualitative research and how it might elevate the practice and perception of research in the future.

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Related Events

CONSUMER INSIGHTS AND ANALYTICS
September 10-12, 2014
Marcus Evans will host a conference, themed 'Consumer Insights and Analytics,' on September 10-12 in Amsterdam.

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