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Everything You Need To Understand Product Testing Research

We've grouped together all the information our site contains on Product Testing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

But how do you really feel? An approach to measuring consumer emotions
The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.
A look at the buying process model
This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.
A LifeScan researcher extols the value of active management of the research process
Lawrence Cesnik details how vigilance and team-building drove a successful effort to refine messaging for OneTouch diabetes-related products.
A process for improving packaging research ROI
The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.
The secrets of good product testing
This article describes uses of and strategies for ensuring accurate and actionable product testing. It also describes the four most widely used product testing designs: monadic, sequential monadic, paired-comparison and protomonadic.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A LifeScan researcher extols the value of active management of the research process
Lawrence Cesnik details how vigilance and team-building drove a successful effort to refine messaging for OneTouch diabetes-related products.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Get creative: Seven solutions to improve usability studies
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.
Qualitatively Speaking: Seven things you don’t know about usability testing
The author offers tips for conducting more useful usability studies.
Is it the right time for real-time research?
This article discusses the use of real-time technology for qualitative research and how it might elevate the practice and perception of research in the future.

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