Everything You Need To Understand Product Testing Research

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There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Innovation research: Stay centered with these three principles

Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.

But how do you really feel? An approach to measuring consumer emotions

The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

Qualitatively Speaking: Involving your core users

Lego and other firms have profited from getting key customer groups involved in product development. This approach can lead to creating products that have a built-in audience as well as generating goodwill among core users of your products.

In Case You Missed It... November 2009

News and notes on marketing and research: men's underwear and the economy; free shipping offers and holiday shopping; Tokyo marketing cafe for young, affluent women

Is it the right time for real-time research?

This article discusses the use of real-time technology for qualitative research and how it might elevate the practice and perception of research in the future.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The power of prediction markets

What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Get creative: Seven solutions to improve usability studies

This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

Qualitatively Speaking: Seven things you don’t know about usability testing

The author offers tips for conducting more useful usability studies.

Is it the right time for real-time research?

This article discusses the use of real-time technology for qualitative research and how it might elevate the practice and perception of research in the future.

But how do you really feel? An approach to measuring consumer emotions

The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

See more articles on this topic

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