Everything You Need To Understand Product Testing Research

Related Articles

There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Designing medical products for the global economy

Medical products are particularly sensitive to cultural influence because the differences in medical practices throughout the world are considerable. This article discusses designing medical products for the global market using cross-cultural research, including avoiding common pitfalls, when to use cross-cultural research, defining procedures, incorporating a study control, and costs.

Innovation research: Stay centered with these three principles

Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.

In Case You Missed It... May 2010

News and notes on marketing and research: L.L. Bean uses students to take new line to the streets; GM launches test-driving facilities; green trends over the next decade

The seven golden rules of styling/design research

How Sony BMG used the Web to reach a disappearing audience

After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The power of prediction markets

What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Get creative: Seven solutions to improve usability studies

This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

Qualitatively Speaking: Seven things you don’t know about usability testing

The author offers tips for conducting more useful usability studies.

Is it the right time for real-time research?

This article discusses the use of real-time technology for qualitative research and how it might elevate the practice and perception of research in the future.

But how do you really feel? An approach to measuring consumer emotions

The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

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