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Understand Promotion Evaluation Studies

We've grouped together all the information our site contains on Promotion Evaluation Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... June 2012
News and notes on marketing and marketing research: couponing backfires; social media and elections
A new paradigm for marketing accountability
The author explains the market response modeling process and argues for its ability to show a company how its marketing expenditures are contributing to the bottom line.
Polaroid “checks out” the users of its professional films
Polaroid used ResponseCheck, which combines an incentive with a survey, to profile professional film users by market in an effort to learn which film types were most used in each of the markets and with what applications.
The synergistic effects of product characteristics and promotional mix
This article takes a macro-multivariate approach to measuring three types of marketing-mix variables for pharmaceutical products, including five product characteristics, four competitive matrix characteristics and five promotional-mix characteristics and their impact on pharmaceutical sales dollars.
By the Numbers: Behavioral science and the future of business
The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
In Case You Missed It... December 2012
News and notes on marketing and research: Etsy offers research tool to help sellers price items; Hurricane Sandy promotions miff consumers
Meta-analysis reveals best practices for more effective marketing claims
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

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