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Understand Promotion Evaluation Studies

We've grouped together all the information our site contains on Promotion Evaluation Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

New measuring sticks for media and other marketing-mix variables
This article reviews how single-source marketing information has led to practical ways of modeling and understanding the impact of advertising and promotion on product sales. The article discusses ways that marketers might want to view such information to understand brand performance in different geographic markets and implications this might have on marketing strategies. The authors discuss the future of marketing-mix modeling efforts and the impact that these efforts are likely to have on more traditional marketing and advertising research.
Chick-fil-A uses research to fine-tune its spring promotion
To develop its spring promotion, Chick-fil-A relied upon research using a range of techniques. These include convening a panel of operators from across the country to talk about what customers are looking for in terms of product and special offers; interviewing customers during test marketing of the promotion; and conducting focus groups to test a revised version of the promotion.
A new paradigm for marketing accountability
The author explains the market response modeling process and argues for its ability to show a company how its marketing expenditures are contributing to the bottom line.
An examination of marketing investment management
The author explains the concepts behind marketing investment management, a method for managing advertising and communications strategies and tactics for optimal business impact.
Spending promotional dollars for chronic and acute drugs
Pharmaceutical marketers spend promotional dollars in various ways hoping to increase sales. These promotional dollars are typically allocated to samples, office detailing, hospital detailing, DTC advertising and journal advertising. This article examines the impact of these five promotional mix variables on pharmaceutical sales dollars.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
Queue Bits: Same-day repeat of e-mail offer yields more profits

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