Learn About Psychographic Research

Related Articles

There are 35 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... August 2011

News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities

Using the Hallmark moment to illuminate the significance of the grandparent-grandchild relationship

Marketing to a mature audience in the 21st century requires a unique understanding of how to pull at grandparents' heartstrings. The key to success with grandparents is creating modern Hallmark moments that illuminate the significance of the grandparent-grandchild relationship - and realizing that today's grandparents aren't your typical old folks.

In Case You Missed It... June 2012

News and notes on marketing and marketing research: couponing backfires; social media and elections

An examination of strategies for panel-blending

This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.

Trade Talk: Psychographics: divide and conquer

A look at Rebecca Piirto's Beyond Mind Games: The Marketing Power of Psychographics, a book designed to demystify psychographics and make it more accessible for managers, executives, creatives and other nonstatisticians.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The fine points of feelings: Why discrete emotions matter and how to reveal them

Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.

Five low-tech qualitative methods to uncover latent emotions

The author details five qualitative techniques researchers can use to uncover the underlying emotional drivers of consumer behavior, including role-playing and interior design.

Appreciating the value of traditional research in a digital world

This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

By the Numbers: Behavioral science and the future of business

The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.

Data privacy and social media: a look at attitudes by demographics

The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.

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