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Learn About Psychographic Research

We've grouped together all the information our site contains on Psychographic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 39 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade talk: Rational, emotional factors key to copy research
In Renee Love's presentation at the ARF Copy Research workshop, she argues that qualitative research is a discovery process that should support, rather than inhibit, creative thinking.
Segmentation study determines Greyhound ridership
Greyhound Lines Inc. used a psychographic segmentation study of its ridership, conducting 500 in-terminal interviews in 10 major markets and 400 interviews in seven small markets, to obtain a clearer picture of its customers.
Trade Talk: Another round of belt tightening
A report on a study of how middle America is faring under the current economic conditions and which retailers are doing the best jobs of meeting their needs.
Laddering showed Infiniti how drivers viewed its Around View Monitor technology
Infiniti used laddering to better understand how a host of new technologies met, or didn’t meet, car buyers’ unstated psychological motivations and how the technologies supported the Infiniti brand.
An examination of strategies for panel-blending
This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.
Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.
Five tips for more innovative qual
This article discusses five innovative techniques qualitative researchers can employ to gather consumer insights and reveal emotional drivers.
The fine points of feelings: Why discrete emotions matter and how to reveal them
Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.

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