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Learn About Psychographic Research

We've grouped together all the information our site contains on Psychographic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 41 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade talk: Rational, emotional factors key to copy research
In Renee Love's presentation at the ARF Copy Research workshop, she argues that qualitative research is a discovery process that should support, rather than inhibit, creative thinking.
Segmentation study determines Greyhound ridership
Greyhound Lines Inc. used a psychographic segmentation study of its ridership, conducting 500 in-terminal interviews in 10 major markets and 400 interviews in seven small markets, to obtain a clearer picture of its customers.
Trade Talk: Information, please
This month column reviews Capturing Customers, a primer on the strategic use of consumer information sources.
Trade Talk: Another round of belt tightening
A report on a study of how middle America is faring under the current economic conditions and which retailers are doing the best jobs of meeting their needs.
Trade Talk: Psychographics: divide and conquer
A look at Rebecca Piirto's Beyond Mind Games: The Marketing Power of Psychographics, a book designed to demystify psychographics and make it more accessible for managers, executives, creatives and other nonstatisticians.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Familiarity breeds contempt? A study of positive bias in online communities
Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.
In Case You Missed It... February 2012
News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings
Understanding the role of social influence in consumer behavior
In today’s highly social world, it’s harder than ever for researchers to separate and measure the many factors that influence our product choices. One way is to look at the connections that bind us, the author says.
By the Numbers: Behavioral science and the future of business
The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.
Research helps Discovery Channel chart a course for the future
Discovery Channel commissioned a three-phase hybrid research project to understand how TV fulfills unmet needs.

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