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Learn About Psychographic Research

We've grouped together all the information our site contains on Psychographic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 39 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Psychographics: divide and conquer
A look at Rebecca Piirto's Beyond Mind Games: The Marketing Power of Psychographics, a book designed to demystify psychographics and make it more accessible for managers, executives, creatives and other nonstatisticians.
In Case You Missed It... August 2011
News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities
The new cultural mix
Segmenting is more than slicing a market into age-defined consumer groups. This article discusses segmentation in today’s culture, detailing four age groups and three buying power markets shaping today’s product demand.
Comprehensive study uses research to do Sigmund a solid
A report on findings from the Yahoo!/Added Value Connectonomics project, which examined how women use social media and other Web-based outlets to grow, share, shop and explore.
Using neuroscience effectively
In an excerpt from The Branded Mind, a new book on neuroscience research by Erik du Plessis, Millward Brown’s Graham Page offer his firm’s assessments of neuroscience techniques and how to get the most out of them.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.
Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.
Five tips for more innovative qual
This article discusses five innovative techniques qualitative researchers can employ to gather consumer insights and reveal emotional drivers.
The fine points of feelings: Why discrete emotions matter and how to reveal them
Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.

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