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Psychological And Emotional Market Research Resources

We've grouped together all the information our site contains on Psychological and Emotion Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 157 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How marketers are adding cachet to their products
The world of marketing has become dominated by branding. This article discusses “premium” as a critical part of branding, including what it means and its two major segments: performance premium and luxury premium.
Using role play and guided imagery for concept generation
For designers of new products, the author recommends conducting role play exercises in which the participants put themselves in the users’ shoes. By paying attention to physical and emotional reactions to situations encountered during the role play, designers can create products that that really serve users’ needs.
Psycho-socio-cultural Hispanic research
Psycho-socio-cultural research is considers psychological, sociological and cultural theory when addressing market problems across cultures. It merges what is known about people, societies and cultures with empirically-gathered data about specific attitudes, behaviors and beliefs. This article addresses the importance of considering psycho-sociocultural variables in the design and interpretation of quantitative and qualitative research involving Hispanic groups.
Place vs. space: Three tools for turning shopping into entertainment
Looking at the modern shopping experience through an anthropological lens, this article offers three ways retailers can fulfill customers' underlying desires instead of meeting only their functional needs.
Research examines drivers of consumer trust in pharmaceutical and other brands
Qualitative research across several sectors - automotive, finance, consumer electronics, etc. - sought to understand the drivers of brand trust. Across all sectors, consumers see brand trust as fueled by product quality, the brand’s leadership and innovation, familiarity, heritage, status, the endorsement of a family member or friend, and its maker’s social consciousness.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.
The costly impact of implicit questions in doctor-patient conversations
Kathryn Ticknor takes a deep dive into actual doctor-patient interactions to illustrate the disconnects that can occur when the two parties try to talk.
How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.

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Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

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