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Psychological And Emotional Market Research Resources

We've grouped together all the information our site contains on Psychological and Emotion Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 157 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How cognitive interviewing can improve your questionnaire design
Examples from a study about nutrition help illustrate the clarifying value of cognitive interviewing when crafting survey questions.
Satisfying no longer: Part III: Finding customer satisfaction's rightful place
Concluding their series on the failings of customer satisfaction measurement, the authors address ways to overcome those shortcomings through 10 best practices, including keeping satisfaction metrics separate from employee compensation, protecting respondents’ interests and stopping questionnaire bloat.
Using qualitative research to optimize a global Web site for platinum
As purchases of its products are laden with emotion, Platinum Guild International viewed in-depth interviews as the best method for exploring the needs and motivations of visitors to PreciousPlatinum.com.
Telling tales: How taking the time to listen can boost brand building
Looking at consumers as data points instead of human beings with worthwhile "stories" can cause qualitative research to miss the mark. To build a successful brand that resonates with consumers, researchers must listen to the real-life stories and tailor their products to rise above being a mere commodity.
Unlocking the ties that bind
Using a case history example involving automaker Saturn, the authors explore the impact of a consumer’s emotional connection to a brand and present a quantitative approach for measuring it.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.
The costly impact of implicit questions in doctor-patient conversations
Kathryn Ticknor takes a deep dive into actual doctor-patient interactions to illustrate the disconnects that can occur when the two parties try to talk.
How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.

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Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

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