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Psychological And Emotional Market Research Resources

We've grouped together all the information our site contains on Psychological and Emotion Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 156 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using relationship theory to drive customer retention and acquisition
With examples from the grocery industry, the author explores the relationship investment model and the value of establishing and maintaining a customer’s sense of trust in and loyalty to a retail brand.
Comprehensive study uses research to do Sigmund a solid
A report on findings from the Yahoo!/Added Value Connectonomics project, which examined how women use social media and other Web-based outlets to grow, share, shop and explore.
How to boost your multicultural intelligence
David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.
A look at the buying process model
This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.
In Case You Missed It... February 2012
News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.
The costly impact of implicit questions in doctor-patient conversations
Kathryn Ticknor takes a deep dive into actual doctor-patient interactions to illustrate the disconnects that can occur when the two parties try to talk.
How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
When electric shocks are preferred over quiet solitude
Are we losing our ability to be introspective? Author Sonya Turner looks at the answer to this question and what it means for market research.

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Related Events

THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT
SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

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