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Psychological And Emotional Market Research Resources

We've grouped together all the information our site contains on Psychological and Emotion Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 159 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... June 2012
News and notes on marketing and marketing research: couponing backfires; social media and elections
Satisfying no longer: Part I: Satisfaction research needs to return to focusing on the customer
In part one of a three-part series, the authors outline how satisfaction measurement has gone wrong. What started as a well-intentioned, customer-focused endeavor has in many instances become an exercise that is more concerned with, and subject to corruption by, corporate needs.
How ads can influence consumer perceptions of brand pricing
When it comes to developing a pricing strategy, branding and advertising are two crucial components to consider. This article suggests that advertising might cause consumers to think that a brand is worth more and be willing to pay a higher price.
Using a strong questionnaire to harvest high-quality data
When designing a survey questionnaire, researchers and non-researchers alike must consider the potential impact that wording, sequence, structure, layout, etc., can have on data quality. The author offers 10 issues to consider.
Craving a connection: Consumers favor retailers that speak to them
A consumer study reveals the positive impact of a retailer establishing an emotional connection with consumers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why brand innovation is a vital consumer selling point
The author looks at the importance of promoting innovation to consumers and discusses how consumers view the role market research plays in the innovation process.
Developing terminology for holistic consumer insight
As access to information on consumer behavior increases, the author believes researchers must create and adopt a precise and consistent vocabulary to discuss human behavior.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.
The costly impact of implicit questions in doctor-patient conversations
Kathryn Ticknor takes a deep dive into actual doctor-patient interactions to illustrate the disconnects that can occur when the two parties try to talk.

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