Psychological And Emotional Market Research Resources

Related Articles

There are 141 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What's the real story?

The author explains how to use projective techniques such as analogies, personification, collaging, drawing exercises and visualization to better understand respondent motivations and perceptions.

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

A successful research community requires a mix of strategies

Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.

JCPenney pinpoints its customers

In order to fully understand the needs of their customers, JCPenney has initiated a series of studies called Consumer Feedback. These studies give JCPenney a clear picture of the needs, attitudes and behaviors of their customers.

How Web 2.0 made a long survey more palatable

Green-industry researcher Earthsense worked with its partners to improve the survey-taking experience for respondents of its online Eco-Insights study, adding a female avatar and other elements to enhance interactivity and create a sense of fun.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

Losing its polish? Samsung takes on Apple with more than just price

Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.

Marketing research trends to watch in 2013

Insights in Marketing LLC conducted research on research to create a list of potential trends for 2013. This article details six predicted trends and offers advice on how to navigate them.

The fine points of feelings: Why discrete emotions matter and how to reveal them

Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.

How to conduct values research in a qualitative setting

The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.

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