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Psychological And Emotional Market Research Resources

We've grouped together all the information our site contains on Psychological and Emotion Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 149 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: What storytelling means for brands and their customers
The author asserts that by listening to and analyzing the stories customers tell - and how they tell them - companies can better position their brand to increase resonance, relevance and market share.
Skip the commiserating; get to the deal!
Research from Harris Interactive indicates that consumers are more interested in value propositions than with advertisers' emotional appeal toward customers and their economic plights.
Health-conscious consumers trust Subway's five-dollar foot-long
True-life tales in marketing research.
Trade Talk: Studies track health trends and their opposites
Examines health and wellness trend predictions from the Natural Marketing Institute. Each trend has an accompanying opposite trend. For example, a new movement toward increased attention to personal health care is paired with growing numbers of people who actively don't care about exercising and watching what they eat, etc.
Ad agency uses Web-based qualitative with teens to help develop public-service campaign
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Five key takeaways from IIeX Europe
Keen as Mustard's Lucy Davison reports back from her time at the Insight Innovation eXchange, which was held in Amsterdam on February 19-20, and highlights five themes she identified throughout the programming.
Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.
Using respondent tweets to fill in survey gaps
The author explains how researchers can supplement survey data by asking respondents to include a social media handle and give permission to access their public postings. Then those data can be used to fill in the blanks of what was not answered, or not asked, in the survey.
Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.
Five tips for more innovative qual
This article discusses five innovative techniques qualitative researchers can employ to gather consumer insights and reveal emotional drivers.

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