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Psychological And Emotional Market Research Resources

We've grouped together all the information our site contains on Psychological and Emotion Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 153 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Company preaches value of research to Christian products industry
A look at conducting research among the Christian market and how it differs from research among the general U.S. population.
A look at what drives idea engagement
Using data from a series of studies, the author examines the effects of idea engagement on consumer responses to advertising, looking at how ads that are perceived as informational are viewed compared to ads that are more emotional.
Using neuroscience effectively
In an excerpt from The Branded Mind, a new book on neuroscience research by Erik du Plessis, Millward Brown’s Graham Page offer his firm’s assessments of neuroscience techniques and how to get the most out of them.
In Case You Missed It... March 2010
News and notes on marketing and research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
The impact of gender in e-mailed survey invitations
In response to a similar exercise in Germany, the author fielded a test in Australia to see if prospective respondents would respond differently to an e-mailed survey invitation sent by a man versus one from a woman. While gender appears not to be a factor, some interesting findings arose from including location-specific information in the subject line.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
When electric shocks are preferred over quiet solitude
Are we losing our ability to be introspective? Author Sonya Turner looks at the answer to this question and what it means for market research.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.
Five key takeaways from IIeX Europe
Keen as Mustard's Lucy Davison reports back from her time at the Insight Innovation eXchange, which was held in Amsterdam on February 19-20, and highlights five themes she identified throughout the programming.

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Related Events

ESOMAR QUALITATIVE RESEARCH CONFERENCE 2014
November 16-18, 2014
ESOMAR will hold its qualitative research conference on November 16-18 in Venice, Italy.

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