Articles And Resources About Public Opinion Studies

Related Articles

There are 3 articles in our archive related to this topic.

In search of synergy

Looking at an advertising and marketing campaign as the sum of many parts can help give a truer picture of the impact and effectiveness of each part. The author explores how to think about this holistic process and cites examples from an energy utility which saw returns from a series of ads that focused on different aspects of being environmentally friendly.

Omnibus study examines life in Russia

SRG International Ltd. and a Russia-based research firm worked together to field a survey of Russian consumers and found little faith in the current government and scant hope of future improvement.

TQM comes to Main Street

Lakewood, Ohio, surveyed residents to determine their satisfaction with city services, establish priorities, allocate resources and create benchmark information against which to monitor progress.

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign

The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

How the travel industry is coping with today’s recession

Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.

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