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Articles And Resources About Public Opinion Studies

We've grouped together all the information our site contains on Public Opinion Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.
Trade Talk: 851,200 Elvis fans can't be wrong
In this month's column, the author interviewed Jim Timony of Bruskin/Goldring Research to discuss the quantitative research conducted surrounding the U.S. Postal Service's launch of its Elvis stamp.
Ad agency uses Web-based qualitative with teens to help develop public-service campaign
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.
Trade Talk: Consumers open up about their privacy concerns
Quirk's Editor Joseph Rydholm reviews Marketers’ Information Practices and Privacy Concerns: How Willing Are Consumers to Provide Personal Information for Shopping Benefits?, a paper that uses findings from a mail survey to explore consumer privacy concerns and their implications for marketers.
Omnibus study examines life in Russia
SRG International Ltd. and a Russia-based research firm worked together to field a survey of Russian consumers and found little faith in the current government and scant hope of future improvement.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.
How to design research for public release
Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

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