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Learn About Conducting Publication Research

We've grouped together all the information our site contains on Publication Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Understanding the effectiveness of television, online and magazine advertising in cross-media campaigns
The author uses data from his company’s CrossMedia Research studies to show how print, online and TV ads interact and how their individual and group impact can be measured and analyzed.
Using recognition-based tracking to compare the ROI of print, radio and TV
Ad campaigns often include a variety of media, which often leads to questions about effectiveness. This article is a case history from a continuing recognition-based tracking study by BlueCross BlueShield of Minnesota that shows a way to answer all the questions that arise regarding which medium is best.
Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost
PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.
A new perspective on Hispanic media planning
The role of language - Spanish and English - and language’s impact on media consumption is discussed, as are the implications for marketing research.
Electronic research tool helps the Arizona Republic reconnect with its community
The Arizona Republic gave respondents laptops with software that supports electronic brainstorming, prioritization and survey assessments in its effort to redesign itself to better connect with the issues and the community.

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