Learn About Conducting Publication Research

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Do they work together?

The author uses data from his company’s CrossMedia Research studies to show how print, online and TV ads interact and how their individual and group impact can be measured and analyzed.

Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost

PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.

Trade Talk: Study shows how Latinos' news media habits shape their views

The Pew Hispanic Center conducted a study which examined the role of language in Hispanic consumption of media.

True circulation

One of the major challenges facing magazine publishers is determining how many people actually read their magazines. This article discusses pass-along research, a market research technique for determining total readership. The article includes a step-by-step description of the optimum procedures to employ to produce valid results and a discussion of validity.

Campaigning for the outdoors

In its quest to be seen as an environmentally friendly oil company, Chevron has had a print and TV campaign, called “People Do.” Communicus, a Santa Monica, Calif., research firm conducts wide-ranging telephone interviews that mask the study’s sponsor and its advertising focus. Respondents give ratings, impressions, and purchase information for a number of companies and their advertising. Re-interviews are done a year later to test ad effectiveness.

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