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Resources for Online Qualitative

We've grouped together all the information our site contains on Online Qualitative to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 94 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.
Revisiting online focus groups
Many market research users are skeptical of online qualitative research. This article discusses online research, examining widely-held suspicions and advantages.
Comfortable in the new medium: How online qual can benefit from our share-happy culture
This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.
Qualitatively Speaking: In defense of qualitative participants
Focus groups aren't perfect, but the author argues that those who blame the respondents for focus group problems are missing the point. It's up to the moderator to set up a safe environment, one in which participants feel free to express the kinds of feelings that lead to valuable insights.
Thoughts on using the new online qualitative tools
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
3 principles to maximize the value of qualitative research
Sarah Faulkner offers a trifecta of tips for helping qualitative do what qualitative does best.
The 4 new qualitative evolutions you need to know about
Carl Van Ostrand looks at the evolving nature of qualitative market research, pointing out four new developments.
How sex surveys launched online qualitative research
A profile of the early days of online research, through the eyes of Marian Salzman, who was there from the beginning.

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