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Resources for Online Qualitative

We've grouped together all the information our site contains on Online Qualitative to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 100 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Internet focus groups are not focus groups - so don't call them that
The article describes several ways in which the basic principles that make focus groups an effective marketing research technique are not present in the Internet environment. While calling for the continued exploration of qualitative research techniques online, the author calls on researchers to stop using the term "focus group" when referring to online qualitative research.
Anatomy of an online focus group
Online focus groups are gaining in popularity. This article details online focus groups, including screeners, recruitment and virtual facilities; discussion guide development and design; preparation; moderating; technical support; transcripts, analysis; and reporting.
Online qualitative research task force: report of findings
Use of the Internet as a research tool is firmly established in the quantitative research industry, but this is not the case in the qualitative research industry. The board of directors of the Qualitative Research Consultants Association (QRCA) established an online qualitative research task force in the summer of 1999 to explore the Internet as a research medium. A summary of the task force’s work was presented at the QRCA conference in San Diego in October. This article provides highlights of that presentation.
Successful online qualitative market research
Every research methodology has its challenges. Using research studies for support, this article addresses online qualitative market research, including a comparison to traditional methods, moderators and recruitment.
Online focus group FAQs
Acceptance of online focus groups by qualitative researchers has increased with advances in technique and technology. This article discusses how to successfully execute an online focus group, including application issues, recruitment and respondents, mechanics, and moderation and analysis.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Going social with qualitative research
Social media data offers qualitative researchers and their clients a potentially rich lode of insights.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.
Qualitatively Speaking: Tested and approved
This article explores how online qualitative with sexually-active gay men helped explore a sensitive topic and aided the development of a health care service.
For winning qualitative, make it high-touch + high-tech
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?

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