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Resources for Online Qualitative

We've grouped together all the information our site contains on Online Qualitative to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 97 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Anatomy of an online focus group
Online focus groups are gaining in popularity. This article details online focus groups, including screeners, recruitment and virtual facilities; discussion guide development and design; preparation; moderating; technical support; transcripts, analysis; and reporting.
Qualitatively Speaking: Mobile, yes; ethnography, not so much
Mobile ethnography certainly has its place in the researcher’s toolbox, the author says, but it’s no substitute for data-gathering by a trained observer.
Trade Talk: Videoconferencing moves from covenience to necessity
Why videoconferencing is becoming more critical to research in the wake of 9/11.
Online qualitative research task force: report of findings
Use of the Internet as a research tool is firmly established in the quantitative research industry, but this is not the case in the qualitative research industry. The board of directors of the Qualitative Research Consultants Association (QRCA) established an online qualitative research task force in the summer of 1999 to explore the Internet as a research medium. A summary of the task force’s work was presented at the QRCA conference in San Diego in October. This article provides highlights of that presentation.
The fusion of Web 2.0 and contextual research methods creates the opportunity for something new
Online-based immersive research draws from a number of offline approaches - ethnography, longitudinal qualitative studies and contextual inquiry - and blends them, taking advantage of the capabilities offered by Web 2.0. The goal is to capture participant experiences as they happen and make them meaningful in the context of a business question.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.
What’s ahead for online qual?
In an excerpt from their new book Qual-Online, The Essential Guide, Jennifer Dale and Susan Abbott examine some trends in online qualitative.

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