Resources for Online Qualitative

Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A report on the Confirmit Market Research Software Survey

The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

Marketing research trends to watch in 2013

Insights in Marketing LLC conducted research on research to create a list of potential trends for 2013. This article details six predicted trends and offers advice on how to navigate them.

Social media-based tools helped find, retain respondents for unique study

Seeking product design insights for our multitasking-crazed world, researcher Kelley Styring sought input from an unlikely source: arm amputees.

The benefits of marrying two complementary research approaches

The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

Comfortable in the new medium: How online qual can benefit from our share-happy culture

This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The benefits of marrying two complementary research approaches

The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

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