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Resources for Online Qualitative

We've grouped together all the information our site contains on Online Qualitative to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 97 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why there's no replacement for face-to-face research
The author shares several stories from the recent past to support her argument that there is no true online equivalent for face-to-face qualitative research.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
How sex surveys launched online qualitative research
A profile of the early days of online research, through the eyes of Marian Salzman, who was there from the beginning.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
The fusion of Web 2.0 and contextual research methods creates the opportunity for something new
Online-based immersive research draws from a number of offline approaches - ethnography, longitudinal qualitative studies and contextual inquiry - and blends them, taking advantage of the capabilities offered by Web 2.0. The goal is to capture participant experiences as they happen and make them meaningful in the context of a business question.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.
What’s ahead for online qual?
In an excerpt from their new book Qual-Online, The Essential Guide, Jennifer Dale and Susan Abbott examine some trends in online qualitative.

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