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Resources for Online Qualitative

We've grouped together all the information our site contains on Online Qualitative to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 95 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.
Get hyper-creative with your new product research
The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.
Tips for dealing with tight budgets and tough qual recruits
As budgets shrink and focus group recruiting demands grow, researchers may want to consider employing virtual backup teams to deliver fresh respondents by any creative means necessary.
For winning qualitative, make it high-touch + high-tech
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?
A look at preventing the copying of visual stimuli in online research
While the Web has been a boon for testing images of all kinds, it also leaves those images open to appropriation. Reviewing the current threats as well as solutions, the authors make recommendations on what to expect when testing digital images in online research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
What’s ahead for online qual?
In an excerpt from their new book Qual-Online, The Essential Guide, Jennifer Dale and Susan Abbott examine some trends in online qualitative.
3 principles to maximize the value of qualitative research
Sarah Faulkner offers a trifecta of tips for helping qualitative do what qualitative does best.
The 4 new qualitative evolutions you need to know about
Carl Van Ostrand looks at the evolving nature of qualitative market research, pointing out four new developments.

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