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Resources for Online Qualitative

We've grouped together all the information our site contains on Online Qualitative to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 98 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Choosing the right approach comes down to serving each project's needs
With many methods available, each with its own pros and cons, determining which form(s) of online qualitative to use - from bulletin boards to communities - comes down to a matter of project needs.
FAQs for first-time clients of online qualitative
Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.
Roundtable participants outline issues facing the industry
Dynamic discussions highlighted the industry roundtables held in Los Angeles in September during the American Marketing Association’s annual marketing research conference. Sixteen professional moderators, led by the author, guided these groups, each one focused on a specific industry: consumer packaged goods, health services, financial services, automotive, high-tech and communications and public policy. Groups also concentrated on issues facing the travel, leisure, entertainment and restaurant industries. This article shares some of the commentary from those sessions.
Online qualitative research task force: report of findings
Use of the Internet as a research tool is firmly established in the quantitative research industry, but this is not the case in the qualitative research industry. The board of directors of the Qualitative Research Consultants Association (QRCA) established an online qualitative research task force in the summer of 1999 to explore the Internet as a research medium. A summary of the task force’s work was presented at the QRCA conference in San Diego in October. This article provides highlights of that presentation.
Internet focus groups are not focus groups - so don't call them that
The article describes several ways in which the basic principles that make focus groups an effective marketing research technique are not present in the Internet environment. While calling for the continued exploration of qualitative research techniques online, the author calls on researchers to stop using the term "focus group" when referring to online qualitative research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
10 things researchers need to know about the Internet of Things
Why qualitative will be king and old-school industries will still matter in the age of the Internet of Things.
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.

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