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Articles And Information About Qualitative Research

We've grouped together all the information our site contains on Qualitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 978 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
Children's qualitative research past and present
The children's market has developed rapidly. This article discusses qualitative research considerations when working with children.
When it's time to pitch new business, Ammirati Puris Lintas depends on videoconferenced focus groups
Ammirati Puris Lintas uses videoconferencing for qualitative research, particularly to win new accounts. This article discusses how videoconferencing is used and how use of the resource is expanding across the globe.
Research with tourists and travel agents measures viability of high-speed train in Orlando
Maglev Transit Inc. used a two-part study that integrated qualitative and quantitative techniques with consumers and travel agents to measure viability of a high-speed train proposed for Orlando, Fla.
How 10 popular market can affect your focus group
When conducting qualitative research, the question always arises about where to conduct research. This article assesses 10 frequently-used U.S. focus group markets: New York, Boston, Philadelphia, Charlotte, Atlanta, Chicago, Dallas, Denver, Los Angeles and San Francisco.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
10 things researchers need to know about the Internet of Things
Why qualitative will be king and old-school industries will still matter in the age of the Internet of Things.
Q&A: Is MR effectively reaching the African-American market?
An interview with Pepper Miller, president of the Hunter-Miller Group, discussing multicultural marketing research and the African-American consumer segment.
What B2C can learn from B2B
After decades working in both realms, Gerry Katz reflects on the differences between B2B and B2C research and explores some lessons B2B MR offers B2C researchers.

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Related Events

ESOMAR ANNUAL CONGRESS 2015
September 27-30, 2015
ESOMAR will hold its annual congress on September 27-30 in Dublin.

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