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Articles And Information About Qualitative Research

We've grouped together all the information our site contains on Qualitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 1009 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

House calls help Y&R understand consumers
New York advertising agency Young and Rubicam believes on-site interviews are one of the best ways to understand the connection between consumer and product, by seeing consumers in their natural environments. While a lot of research is involved, the process gives companies an accurate view of how consumers actually think and feel in their natural environment.
Research method tests boundaries of conventional wisdom
While many qualitative research techniques reject experts from the field, a new technique, Delphi, is breaking new ground for market research by utilizing expert knowledge. The strategy has risks, but Delphi is helping clients access new information.
Ideas for achieving focus group results
Focus groups and qualitative research can be valuable tools, but the research that works best is the research that's planned best. This article contains some of the essentials to think about before you start your next focus group.
Research helps AT&T sharpen its newsletter
When AT&T customers received their "Stay In Touch" newsletter with their long distance bill, most didn't realize the extensive market research that went into it. AT&T employed focus group sessions and mall intercepts to find out what type of newsletter would best appeal to customers.
Trade Talk: Audit helps businesses measure their ethical climate
Focus groups and survey research were instrumental in conducting studies to assess attitudes toward business ethics.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An online community keeps beverage firm Cafédirect close to its customers
Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.
Creative ethnography helps small nutrition-bar start-up find its path
Nutrition-bar maker 1-For-1 Foods used ethnography and other research methods to understand how its buy-one-give-one model could fit into consumers’ lifestyles.
Anthropologists in MR are more than data-gatherers
The author makes a case for why anthropologists should be included in the early stages of an ethnographic research project rather than merely being asked to observe and report on consumers.
How to conduct values research in a qualitative setting
The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.
Must-read books for marketing researchers
Drawing on feedback from LinkedIn members, Quirk's has compiled a list of must-read books for marketing researchers, ranging from best practices in business to how practitioners can avoid the data dump.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
July 12-14, 2016
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on July 12-14 in Rockville, Md.
ESOMAR CONGRESS 2016
September 18-21, 2016
ESOMAR will hold its annual congress on September 18-21 in New Orleans.

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