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Articles And Information About Qualitative Research

We've grouped together all the information our site contains on Qualitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 951 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

10 trends in qualitative research
The last few years have seen a number of developments in usage and attitudes regarding qualitative research worldwide. This article examines the 10 most notable of these trends.
Simultaneous interpretation in qualitative research
The increased prevalence of ethnic research in the United States necessitates an increase in the need for high-quality simultaneous interpreters. This article provides some basic guidelines for finding skilled interpreters who will add quality to research and ultimately improve results.
When do we stop identifying with Rodney Dangerfield?
While the drive to deliver insights is a valuable endeavor for any researcher, the best approach, this article suggests, involves both the researcher and their client working together to generate insights, rather than placing the burden solely on the researcher.
Observation and monitoring of interviews
This article is an excerpt from a chapter of “Approaches to Developing Questionnaires,” a report by the U.S. Dept. of Commerce. The article examines the usefulness of observation and monitoring for the purpose of evaluating the questionnaire and related data collection procedures. It discusses such topics as respondent cooperation, interview flow, interview length, personnel and skill requirements, characteristics of individual questionnaire items, using forms to quantify observations, verbal interaction coding, interview training, the observation setting and cost considerations.
Rethinking how we research and market to families with children
Rather than focus solely on how a kid or a mom would respond to their product, marketers should consider the family unit as a whole and craft messages that communicate inclusiveness, variety, ease of use and value.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
3 principles to maximize the value of qualitative research
Sarah Faulkner offers a trifecta of tips for helping qualitative do what qualitative does best.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.
When electric shocks are preferred over quiet solitude
Are we losing our ability to be introspective? Author Sonya Turner looks at the answer to this question and what it means for market research.

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Related Events

RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
November 3-5, 2014
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on November 3-5 in Rockville, Md.
THE RESEARCH CLUB NETWORKING EVENT - COLOGNE
November 6, 2014
The Research Club will host a networking event on November 6 in Cologne, Germany.

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