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Articles And Information About Qualitative Research

We've grouped together all the information our site contains on Qualitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 955 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Dallas agency tests concepts for Dave & Buster’s TV spots online and in traditional focus groups
The ad agency for restaurant/entertainment firm Dave & Buster's tested ad concepts online and in focus groups and found that the online testing uncovered some possible synergies between the type of sites upon which the ads were placed and consumers' responses to the ads.
Software Review: XSight 1.2
A review of Xsight qualitative data analysis software highlights the product’s organizational and analytical capabilities.
Part III: Sit at the table, not behind the counter
With some clients calling for varying levels of moderator involvement in the qualitative process (for example, some just want moderating services, others want moderating and analysis of the findings), the author offers three approaches for handling these differing expectations.
Independent hardware store surviving battle with category killers
Retail independents are challenged more than ever to not only maintain sales and profits but to simply survive. This article points out why cutting prices and paring the organization is the wrong reaction and why research and planning are needed more than ever when faced with heavy competition from a national chain.
The fusion of Web 2.0 and contextual research methods creates the opportunity for something new
Online-based immersive research draws from a number of offline approaches - ethnography, longitudinal qualitative studies and contextual inquiry - and blends them, taking advantage of the capabilities offered by Web 2.0. The goal is to capture participant experiences as they happen and make them meaningful in the context of a business question.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
MR, it’s time to create stories that inspire action
Thania Farrar provides tips for using storytelling when presenting market research deliverables to inspire action.
What’s ahead for online qual?
In an excerpt from their new book Qual-Online, The Essential Guide, Jennifer Dale and Susan Abbott examine some trends in online qualitative.
Understanding the challenges of cross-cultural scaling
SSI’s Pete Cape offers some guidance for approaching problems related to cultural differences in scale usage.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
January 14 - 16, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on January 14 - 16 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
January 26-28, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on January 26-28 in Rockville, Md.

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