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Articles And Information About Qualitative Research

We've grouped together all the information our site contains on Qualitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 974 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How marketing research can help the restaurant industry get through the recession
Three researchers specializing in the restaurant field offer their thoughts on how food purveyors can use research to keep customers coming through their doors. Their advice: focus on value, appeal to consumers' emotions and make sure your staff is upholding your brand's promise. Mystery shopping can help with the latter effort, while other forms of research can help determine how target market segments define value and how to trigger emotional responses to dining out.
Tailor your research to match women’s requirements
Focuses on designing the research process to enhance your efforts to market to women.
Grounding attitudes in behavior: Working tips for more productive research
When conducting a focus group, the client may ask the researcher to not focus on respondents' current behavior. This article discusses the importance of attitudinal behavior.
The value of tried-and-true qualitative techniques
New models for research evolve over time. This article discusses older techniques, newer techniques, the importance of a skilled moderator and how the best research tools may not be the newest.
Tips for selecting a real-time virtual focus group facility
Tightened budgets and heightened concerns about air travel are prompting companies to consider alternatives to face-to-face groups. This article discusses real-time groups, which are the more frequently used type of online focus groups today.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
4 things qualitative researchers can learn from Humans of New York founder Brandon Stanton
Rather than proclaim qualitative dead, the author argues, researchers should invigorate the qualitative interview process by drawing inspiration from sources such as the popular Humans of New York blog.
How to engage LGBT consumers in marketing communications
Findings from a qualitative study of ads aimed at LGBT consumers show brands the types of messages that resonate – and fall flat – with this high-spending audience.
Q&A: Writing better questionnaires without sacrificing data quality
An interview with David Harris, head of marketing research and competitive intelligence at Merz North America, about questionnaire design and data quality.

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Related Events

FROM PRACTITIONERS TO THE C-SUITE: WHO REALLY INFLUENCES B2B PURCHASES?
June 10 at 1:00 pm CDT, 2015
Illuminas will be sponsoring a one hour Webinar titled, ‘From practitioners to the C-suite: Who really influences B2B purchases?’ on June 10 at 1 p.m. CDT.
RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
June 15-16, 2015
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on June 15-16 in Rockville, Md.

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