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Articles And Information About Qualitative Research

We've grouped together all the information our site contains on Qualitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 989 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

House calls help Y&R understand consumers
New York advertising agency Young and Rubicam believes on-site interviews are one of the best ways to understand the connection between consumer and product, by seeing consumers in their natural environments. While a lot of research is involved, the process gives companies an accurate view of how consumers actually think and feel in their natural environment.
Raisin commercial gets rave reviews
When Foote Cone & Belding set out to promote raisins for the California Raisin Advisory Board, the company employed clay animation, or Claymation, with huge success. The series of commercials tested very highly in focus groups and ended up appealing to people across the country.
Year-round schools to impact marketers
No one's sure if the trend will catch on, but marketers are taking notice of a renewed interest in year-round schools. There are many issues with the idea, but studies show that marketers might be affected by the trend.
Ignore mom when doing children research
When conducting interviews with children, Karen Forcade, president of the Youth Research division at Consumer Sciences Inc., (CSI) Brookfield Center, Conn. insists that the best interviews are the ones without parents. Inviting parents into interviews will influence the children, making the interview less effective.
Minimizing client problems on focus group projects
Moderator Naomi Henderson, founder and president of research firm RIVA, outlines ways to minimize focus group problems. Following certain steps can make focus groups more effective.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Going social with qualitative research
Social media data offers qualitative researchers and their clients a potentially rich lode of insights.
Incorporating qualitative into package design research
The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
Qualitatively Speaking: The irreplaceable on-site ethnographer
Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

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Related Events

October 21-23, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on October 21-23 in Rockville, Md.
October 26-28, 2015
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 26-28 in Rockville, Md.

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