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Articles And Information About Qualitative Research

We've grouped together all the information our site contains on Qualitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 948 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Of browsers and plug-ins
The Internet is clearly becoming part of people’s daily lives much more than imagined by its inventors. This article discusses the Internet: growth, transport technologies, multimedia research needs and the future.
Qualitatively Speaking: Ten qualities for qualitative researchers
From making a good first impression with respondents to being good listeners, effective moderators must possess these 10 traits.
Dallas agency tests concepts for Dave & Buster’s TV spots online and in traditional focus groups
The ad agency for restaurant/entertainment firm Dave & Buster's tested ad concepts online and in focus groups and found that the online testing uncovered some possible synergies between the type of sites upon which the ads were placed and consumers' responses to the ads.
Customer observation: procedures, results, and implications
Researchers have multiple qualitative research tools at their disposal, including observation. This article aims to develop an awareness of observation as a research tool, to improve the level of skill in implementing observation, and to demonstrate its value for management information development.
Qualitatively Speaking: Team moderating: a tonic for tough times
Using multiple moderators, with their respective skill sets and areas of ex-pertise, can bring fresh insights to the qualitative process and help marketers understand consumers’ changing needs and habits.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.
How to align innovation teams
Kip Creel outlines several best practices for assembling, guiding and getting the most from product and service innovation teams.
Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research

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Related Events

NETWORKING EVENT BY THE RESEARCH CLUB
September 24th, 2014
The Research Club will host a networking event in conjunction with the MRMW conference on September 24th at the Riva Bar in Berlin, Germany.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
Sept. 29 - Oct. 1, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on Sept. 29 - Oct. 1 in Rockville, Md.

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