Articles And Information About Qualitative Research

Related Articles

There are 644 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Interest increasing in distance learning for marketing researchers

Corporate cost-cutting has created a renewed interest in distance learning, as companies weigh the costs associated with sending marketing research employees to off-site training and education programs. In addition, as globalization takes hold, firms are also turning to distance learning as a way to make sure that researchers across a firm's worldwide locations adhere to and understand the same set of marketing research guidelines and practices.

Feeling insecure about your image?

While the Web has been a boon for testing images of all kinds, it also leaves those images open to appropriation. Reviewing the current threats as well as solutions, the authors make recommendations on what to expect when testing digital images in online research.

Capitalizing on your client's increased expectations

Client expectations are changing. This article outlines several steps for using clients’ changing expectations of the research supplier to one’s advantage.

Face/Off

One-on-ones with health care professionals can be challenging. This article discusses pharmaceutical Face/Off, a role-playing technique that may be a helpful research tool with a variety of professionals.

Natural group interviewing

The article summarizes a proposed three-part study to explore joint decision making behavior. Methodologies included questionnaires, direct observations, videotaping and semi-structured interviews.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation

To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

Incorporating qualitative into package design research

The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.

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