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Articles And Information About Qualitative Research

We've grouped together all the information our site contains on Qualitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 966 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Adapting quantitative techniques to qualitative research
Once-academic techniques have become increasingly common in everyday quantitative market research. This article discusses three multivariate techniques that have been adapted for qualitative research: conjoint analysis, cluster analysis and multidimensional scaling.
In defense of on-line focus groups
There has been debate about the value of online research, particularly online focus groups. This article defends this research method, discussing its benefits.
From the Publisher December 1987
The author emphasizes the importance of correct interviewer selection when conducting one-on-one interviews in business-to-business research.
Qualitatively Speaking: Qualitative researchers as methodologists
Researchers generally tend to specialize in qualitative or quantitative research. This article discusses the benefits of taking a methodological approach to the research function, encouraging researchers to focus on being a researcher.
Trade Talk: Dealing with those pesky open-ended responses
This month's column describes a research project undertaken by Philip Morris to survey its employees and how Jim Falk's Text Analysis Program helped Philip Morris manage open-ended responses.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
5 ways to improve packaging research
The authors provide five tips for improving packaging research studies.
Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.
Your checklist for picking the right research software
The author highlights areas to examine when searching for a software tool that is right for your current and future research needs.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
May 4-6, 2015
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on May 4-6 in Rockville, Md.
WEBINAR: THE QUANT+QUAL PARADIGM: 3 INTEGRATIVE STRATEGIES FOR TODAY
April 7 at 11 a.m. CDT, 2015
20/20 Research Inc. will host a complimentary one-hour Webinar, titled 'The Quant+Qual Paradigm: 3 Integrative Strategies for Today' on April 7 at 11 a.m. CDT.

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