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Articles And Information About Qualitative Research

We've grouped together all the information our site contains on Qualitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 943 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Food for thought
Marie Callender’s uses a tracking study to keep in touch with Los Angeles/Orange County-area customers. Study results allow the restaurant chain to follow shifts and changes of its own scores as well as those of its competitors, which enable the company to identify potential trouble spots in advance.
Getting the most from African-American respondents
Cultural differences require variance in marketing research. This article illustrates one firm’s research projects that required a different approach to designing and executing research among African-Americans.
Qualitatively Speaking: Laugh out loud
The author rails against back room observers who scoff at opinions expressed in focus groups. Rather, he argues, they should take the time to examine the seemingly-useless comments and use them as jumping-off points for fruitful discussions.
Trade Talk: All was well with Gladwell
The 2005 IIR Market Research Event was heavy on star power, both in terms of speakers (Malcolm Gladwell, Carly Fiorina) and in the names of the client-side companies (Motorola, TiVo, Federal Express) whose research work was profiled during the informative sessions.
Focus groups shape ads designed to expand market for Federal Duck Stamp Program
The U.S. Fish and Wildlife Service enlists the help of a research and advertising firm to determine how to reach a new audience and broaden the market for duck stamps, currently required for duck hunters and of interest to stamp collectors. The focus groups tested a range of creative appeals, including: buying the stamps as a way to save the environment; buying and collecting them as an investment; and giving stamps as gifts to others. The focus groups helped determine that the stamps’ beauty and collection value weren’t enough to entice buyers, and instead, stamps were offered to consumers as a way to save wetlands.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Embracing the next technological paradigm shift
Google Consumer Surveys’ Jon Sadow urges researchers to rethink their ideas around and definition of mobile research, to avoid repeating the kind of foot-dragging that accompanied the advent of online research.
How mobile qualitative research helped Mondelez Canada find the right aisle for Potato Thins
Findings from an in-store shopping exercise allowed Mondelez Canada to validate its own theories on where to stock a new savory snack line.
The 4 new qualitative evolutions you need to know about
Carl Van Ostrand looks at the evolving nature of qualitative market research, pointing out four new developments.

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Related Events

RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES
August 11-13, 2014
RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on August 11-13 in Rockville, Md.
RIVA COURSE 202: SKILL ACCELERATION
September 8-10, 2014
RIVA Training Institute will hold a course, themed 'Skill Acceleration' on September 8-10 in Rockville, Md.

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