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Articles And Information About Qualitative Research

We've grouped together all the information our site contains on Qualitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 951 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Customers as consultants: is anybody listening?
Customers want businesses that understand their needs and desires and are responsive. This article discusses using online focus groups and Web-based surveys to learn from customers and ultimately make important business decisions.
What motivates moms and kids as consumers?
Moms and their kids have distinct motivations for the products they buy. By understanding those motivations and how they intersect and conflict, marketers can design products and marketing campaigns that satisfy both groups.
Managing international research
International research can prosper through the use of three Cs: consistency, coordination and control. Tips for conducting research in specific countries are also offered.
Research assures short move is smooth one
When a Midwestern clinic moved into a new facility, the clinic turned to marketing research firm Minnesota Medical Services Corp. (MMSC) to ensure a smooth transition. MMSC used a variety of research methods to work out any kinks before the clinic reopened its doors.
Diary of a moderator
Part II of the moderator diary series, this article continues the entries of one moderator's diary, providing a composite of a typical week.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
3 principles to maximize the value of qualitative research
Sarah Faulkner offers a trifecta of tips for helping qualitative do what qualitative does best.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.
When electric shocks are preferred over quiet solitude
Are we losing our ability to be introspective? Author Sonya Turner looks at the answer to this question and what it means for market research.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.
RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
November 3-5, 2014
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on November 3-5 in Rockville, Md.

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