Everything You Need To Understand Qualitative Software

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Technophobia in qualitative research

Using technology for qualitative analysis can open up new and interesting insights into consumers’ activities and behaviors. The qualitative research industry needs to recognize technology as an opportunity and not rely solely on traditional methods.

Using morphological content analysis to mine insights from qualitative interviews

The author details the business-to-business application of morphological content analysis, which provides a systematic approach to analyzing interview transcripts. An example in the consumer electronics industry is provided to illustrate the main concepts.

Trade Talk: Dealing with those pesky open-ended responses

This month's column describes a research project undertaken by Philip Morris to survey its employees and how Jim Falk's Text Analysis Program helped Philip Morris manage open-ended responses.

Trade Talk: A reprieve from transcription drudgery?

Quirk's Editor Joseph Rydholm reviews Session Analyst, a PC-based software program designed to help qualitative researchers manage verbatim responses.

CASRO data collection guidelines

The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A report on the Confirmit Market Research Software Survey

Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

Software Review: NVivo 9

Pros: offers considerable flexibility in how you wish to code and organize your work; offers automated and auto-assisted coding, including word frequency and word cluster analysis; multi-user feature allows teams of researchers to work concurrently on the same project; and highly efficient and intuitive interface. Cons: can’t currently import Web pages or PowerPoint documents; text mining capabilities limited to a few diagnostic measures. Cost: perpetual license for single user: $2,275, with 10-25% discount for multiple purchases. Subsequent upgrades available at a reduced price.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

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