Everything You Need To Understand Qualitative Software

Related Articles

There are 4 articles in our archive related to this topic.

Software Review: XSight 1.2

A review of Xsight qualitative data analysis software highlights the product’s organizational and analytical capabilities.

CASRO data collection guidelines

The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Heating up, cooling down

Software expert Andrew Jeavons offers his hot/not-hot list of topics related to research software, including panel management software, CAPI software and Microsoft.

Hard data on software

Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Software Review: NVivo 9

Pros: offers considerable flexibility in how you wish to code and organize your work; offers automated and auto-assisted coding, including word frequency and word cluster analysis; multi-user feature allows teams of researchers to work concurrently on the same project; and highly efficient and intuitive interface. Cons: can’t currently import Web pages or PowerPoint documents; text mining capabilities limited to a few diagnostic measures. Cost: perpetual license for single user: $2,275, with 10-25% discount for multiple purchases. Subsequent upgrades available at a reduced price.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

Liven up your qualitative with these online solutions

A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.

Software Review: Ruby tabulation software

Pros: • Crosstabs and charts of every kind from large or complex datasets, and so much more • Quick and efficient for a DP specialist to use, with a choice of GUI access and scripting • Push-pull integration with Excel and Power Point for report preparation and automation • Superb proprietary charting to visualize MR data more effectively than in Excel or PowerPoint •Excellent support for managing trackers; Cons: • Interface is bewildering to beginners; a steep learning curve • No simple Web browser interface for end users or to provide clients with portal access to studies; Cost: Full version is $4,800 (USD) for a single-user annual license (allows setup); additional analyst versions are $2,400 (USD). Volume discounts available.

Software Review: Revelation qualitative software platform

Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept

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