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Resources For understanding Quantitative Research

We've grouped together all the information our site contains on Quantitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 1082 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Telemarketing forces reevaluation of telephone questionnaire design
When designing a questionnaire, too often the introduction is merely an afterthought. This article discusses the importance of the telephone questionnaire introduction.
Panel data identifies Hispanic marketing opportunities
The U.S. Hispanic population is attracting a lot of attention from merchandisers and retailers. This article examines examples from the ACNielsen Homescan Hispanic Consumer Panel, focusing on disparities between Hispanic and non-Hispanic shoppers.
Considerations when employing a market research online community
The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.
Testing product innovations: a case history
Without disclosing the exact nature of the innovation to respondents, General Electric used multiple-part independent research to determine the viability of product innovation.
An international marketing research checklist
Checklists help with major undertakings such as moving across county or preparing for a long vacation. A checklist could be equally helpful for a global marketing research project. This article provides a checklist for such an endeavor.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
How research helped Genentech improve its app-based sales-detailing tool
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.
Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.

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Related Events

THE RESEARCH CLUB NETWORKING EVENT - COLOGNE
November 6, 2014
The Research Club will host a networking event on November 6 in Cologne, Germany.
THE RESEARCH CLUB NETWORKING EVENT - SYDNEY, AU
December 4, 2014
The Research Club will host a networking event on December 4 in Sydney, Australia, in conjunction with the IIEX.

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