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Resources For understanding Quantitative Research

We've grouped together all the information our site contains on Quantitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 1059 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ariba’s satisfaction research program has made listening to the customer a company-wide habit
Customer satisfaction research is now ingrained in the corporate culture of spend management firm Ariba. How it got there and how it is implemented is the subject of this article.
Interest increasing in distance learning for marketing researchers
Corporate cost-cutting has created a renewed interest in distance learning, as companies weigh the costs associated with sending marketing research employees to off-site training and education programs. In addition, as globalization takes hold, firms are also turning to distance learning as a way to make sure that researchers across a firm's worldwide locations adhere to and understand the same set of marketing research guidelines and practices.
Getting started with market research in China
As China’s economy has grown, so has the sophistication level of the marketing research being conducted there. The article provides an overview of using China-based firms to conduct research and also offers general tips on cultural issues to be aware of in terms of the pace of work and day-to-day interaction with Chinese businesspeople.
Trade Talk: Success by design
A design-related conference held by the Marketing Science Institute offered a number of insights from product developers at Hewlett-Packard and Procter & Gamble.
Using patient profiling to improve the pharma buying process
How research can help pharma marketing teams find the most effective ways to communicate a product’s benefits to physicians and their patients.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
Pettit's conversational-approach article got 'em talking
This article includes highlights from social media commentary regarding Annie Pettit's story on writing humanized surveys.
Analyzing a pharmaceutical product’s key drivers
The author explores the use of principal component analysis to examine wave-to-wave changes in a tracking study.

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Related Suppliers: Research Companies from the SourceBook

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Related Events

2014 PREDICTIVE ANALYTICS WORLD TORONTO
May 12-15, 2014
The 2014 Predictive Analytics World conference, co-located this year with eMetrics Summit, will be held on May 12-15 at the Metro Toronto Convention Centre in Toronto.
SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.