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Resources For understanding Quantitative Research

We've grouped together all the information our site contains on Quantitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 1098 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research and marketing breathe new life into a mature product
Indiana Bell used focus groups of small business representatives to determine an appropriate advertising strategy for its Centrex product. The company then tested three different marketing approaches in three different markets and then measured the associated response rates in the markets as well as consumer attitudes pre- and post-marketing via survey research.
Research and the Internet: a winning combination
Conducting surveys can be time-consuming and expensive. The Internet has provided a faster, less expensive avenue for conducting surveys. This article examines Internet research, including who’s conducting online surveys, hosting surveys and designing surveys.
How to maximize the benefits of computer assisted telephone interviewing
Computer assisted telephone interviewing (CATI) can increase accuracy, improve productivity, reduce turnaround time and provide greater management control. This article describes 16 critical features of CATI technology to help ensure that these benefits are actually achieved.
Software Review: SurveySwipe
Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.
Internet surveys: a description of the demographics
This article discusses the demographics of the Internet, including the makeup of people on the Internet and the prevalence of Internet use in sales and advertising. It addresses gender, age, and income biases associated with the Internet.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Using quantitative lenses to view Web site user activity
A look at the system usability scale and other quantitative methods of measuring users’ assessments of Web sites.
Using the ICSAR Model to improve data use in business decisions
Chris Dowsett explores the ICSAR Model, an open-source tool for helping organizations apply a process for building insights into their decision-making processes.
Dear PowerPoint
The author takes a lighthearted look at our love-hate relationship with PowerPoint and argues that the issues we have with it may boil down to the user.

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Related Events

FROM PRACTITIONERS TO THE C-SUITE: WHO REALLY INFLUENCES B2B PURCHASES?
June 10 at 1:00 pm CDT, 2015
Illuminas will be sponsoring a one hour Webinar titled, ‘From practitioners to the C-suite: Who really influences B2B purchases?’ on June 10 at 1 p.m. CDT.
SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

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