Resources For understanding Quantitative Research

Related Articles

There are 727 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Controlling non-response bias and item non-response bias using CATI techniques

This article describes how computer-assisted telephone interviewing (CATI) techniques can help reduce non-response bias and item non-response bias in survey research. The author presents mixed-mode surveying, which combines telephone and mail surveys, as one approach to controlling and measuring non-response bias.

Broaden your view

The author presents the total customer experience model and explains how its four categories of factors drive a company toward outstanding customer service.

A response to Grisaffe

This article responds to an article by Doug Grisaffe's, published in this month’s Quirk’s Marketing Research Review, in which Grisaffe critiqued the author’s views about the strengths of using self-stated importance and the weaknesses of using multiple regression analysis to measure customer satisfaction.

The exploratory open-ended survey question:

Survey items may take one of two fundamental forms: open-ended or closed-ended. This article explores the open-ended survey question, including its four purposes, problems with using questionnaires of this type and technique. The article also provides guidelines for using exploratory open-ended questions that will improve research.

Trade Talk: A cooperative effort on cooperation

A recap of an important conference on the topic of declining rates of respondent cooperation.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

A revised paradigm for Hispanic acculturation

To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

Product configuration: a research technique for the times

With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.

Software Review: SurveySwipe

Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Quantitative Research

Conduct a detailed search of the entire Researcher SourceBook directory