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Resources For understanding Quantitative Research

We've grouped together all the information our site contains on Quantitative Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 1087 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Breaking down the barriers to effective advertising
Several barriers stand in the way of effective advertising, from a lack of consistent testing to a tendency to let the competition dictate how to advertise in a product or service category. The author gives nine ways to overcome these barriers, including developing a sound strategy, using the same pre-testing system consistently and striving for continuous improvement.
Internet surveys: a description of the demographics
This article discusses the demographics of the Internet, including the makeup of people on the Internet and the prevalence of Internet use in sales and advertising. It addresses gender, age, and income biases associated with the Internet.
How to choose a data collection service
Lou Roth, president of The Wats Room, a data collection firm, provides 10 guidelines for selecting and working with data collection companies. The article highlights important steps to include in the data collection process.
An international marketing research checklist
Checklists help with major undertakings such as moving across county or preparing for a long vacation. A checklist could be equally helpful for a global marketing research project. This article provides a checklist for such an endeavor.
Of browsers and plug-ins
The Internet is clearly becoming part of people’s daily lives much more than imagined by its inventors. This article discusses the Internet: growth, transport technologies, multimedia research needs and the future.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Researchers weigh in on industry talk
As part of a Quirk's Q&A series, researchers cite the topics they think the industry is talking about too much and those they think are not being talked about enough.
We are optimistic but our industry needs to keep evolving
Researchers weigh in on how they’re feeling right now, what they learned in 2014 and what they see coming in 2015.
MR, it’s time to create stories that inspire action
Thania Farrar provides tips for using storytelling when presenting market research deliverables to inspire action.

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Related Events

THE RESEARCH CLUB NETWORKING EVENT - LONDON
February 12, 2015
The Research Club will host a networking event on February 12 in London. The venue is to be determined.
THE RESEARCH CLUB NETWORKING EVENT IN CONJUNCTION WITH ILEX - AMSTERDAM
The Research Club will host a networking event on February 18 in conjunction with the IleX (Insight Innovation eXchange Conference), 2015
The Research Club will host a networking event on February 18 in conjunction with the IleX (Insight Innovation eXchange Conference) in Amsterdam.

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