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How To conduct Questionnaire Analysis

We've grouped together all the information our site contains on Questionnaire Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 132 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Comment cards and rating scales: Who are we fooling?
Countless companies rely on comment cards and rating scales to measure customer satisfaction. This article discusses how most comment cards - and their rating scales - paint a distorted picture of satisfaction and how to revise the rating scale to obtain a more accurate measure of customer satisfaction.
Putting choice modeling to work for new product sales forecasting
The author discusses the differences between 21st-century choice modeling vs. old legacy forecasting systems and explains how choice modeling can offer a distinct advantage in being 3-D-compatible and simpler way to achieve more complete results.
How respect for respondents improves marketing research for all
Without respondents, there would be no research. Bonnie Eisenfeld explains ways to make sure you keep their needs in mind during the interviewing process.
By the Numbers: When satisfaction scores go flat
Peter Gurney offers some dos and don’ts for dealing with a stubborn trend line.
Satisfying no longer: Part III: Finding customer satisfaction's rightful place
Concluding their series on the failings of customer satisfaction measurement, the authors address ways to overcome those shortcomings through 10 best practices, including keeping satisfaction metrics separate from employee compensation, protecting respondents’ interests and stopping questionnaire bloat.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Using quantitative lenses to view Web site user activity
A look at the system usability scale and other quantitative methods of measuring users’ assessments of Web sites.
Discover more with Quirk’s Webinar archive
This article provides three recommendations for those looking to dive into Quirk’s Webinar archive.
Understanding the challenges of cross-cultural scaling
SSI’s Pete Cape offers some guidance for approaching problems related to cultural differences in scale usage.
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.

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Related Events

BURKE DESIGNING EFFECTIVE QUESTIONNAIRES: A STEP BY STEP WORKSHOP
August 18-20, 2015
Burke Institute will hold a workshop focused on designing effective questionnaires on August 18-20 in Nashville.
BURKE DESIGNING EFFECTIVE QUESTIONNAIRES: A STEP BY STEP WORKSHOP
October 27-29, 2015
Burke Institute will hold a workshop focused on designing effective questionnaires on October 27-29 in San Jose, Calif.

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