How To conduct Questionnaire Analysis

Related Articles

There are 110 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using a strong questionnaire to harvest high-quality data

When designing a survey questionnaire, researchers and non-researchers alike must consider the potential impact that wording, sequence, structure, layout, etc., can have on data quality. The author offers 10 issues to consider.

Field testing the National Health Interview Survey evaluation questionnaire

This article describes a three-phase testing process of a revised questionnaire. The researchers used a combination of qualitative observations of interviewers as well as quantitative analysis comparing the revised questionnaire with the original.

Data Use: Reconciling Hispanic product evaluation ratings

This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

Help us help you

To evaluate satisfaction with 25 health plans, California Public Employees Retirement System (PERS) mailed a survey to enrollees, testing the questionnaire beforehand through public meetings, a focus group, telephone interviews, intercepts and suggestions and review by the PERS Health benefits Advisory Council and the State of California Department of Personnel Administration. PERS also conducted a series of focus groups to follow up on the survey results.

Unstructured individual interviewing

This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

How to design research for public release

Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

How improvement-gap analysis can produce better satisfaction surveys

Beyond measuring a customer’s satisfaction, it’s perhaps even more critical to measure the importance of factors that contribute to their satisfaction. The author offers advice and examples of how to do so.

Is emotional response the important missing variable in customer experience measurement?

The authors offer a way to measure the impact of emotions, using a car-rental example to show the benefits of asking customers how they feel about seemingly emotion-free transactions.

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