How To conduct Questionnaire Analysis

Related Articles

There are 43 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Creating the conditions for data quality

Looking at some of the reasons behind panelist frustration with the survey process, the author presents a set of actions the industry can take to enhance respondent engagement and satisfaction.

Literacy an important consideration when conducting research projects

Using an example, this article discusses the need to take literacy levels into account when planning future projects.

By the Numbers: There's just one rule in designing questionnaires

Through a bit of reverse suggestion, the author offers ways to violate the cardinal rule of questionnaire development: thou shalt not offend thy respondents. The un-suggestions include: show them you don’t care; insult them with words; insult their intelligence; and make them play the guessing game.

By the Numbers: How to avoid language problems in international IT research

Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.

Advising the advisors

American Express Financial Advisors improved assessment effectiveness of client acquisition techniques (CAT) by redesigning its CAT questionnaire. Improved response rates and other factors allowed its research department to provide high-quality data quarterly to internal partners for resource planning.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Gamification 101 - from theory to practice

In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.

Data Use: Reconciling Hispanic product evaluation ratings

This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

By the Numbers: Survey routers? Approach with caution

The misuse of survey routers threatens to negate any benefits they might have to offer. This article argues that end-clients, vendors and industry bodies must work together to develop guidelines for their responsible application.

Four steps to improve customer satisfaction and loyalty

The author explains how to interpret customer satisfaction scores and how to use these scores to improve customer satisfaction in four steps.

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