Information And Resources About Questionnaire Design

Related Articles

There are 77 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Response scales for customer satisfaction research

A review of the literature on response scales is bewildering. However, certain broad themes and specific findings do emerge. The article outlines the five major factors that influence the choice of response scale properties.

Don't eliminate — migrate!

Based on a case study of a Fortune 500 telecom company, the article outlines the difficulties of moving a phone survey to the Web. Specific tips are offered, including paying close attention to sampling, running a parallel test, and keeping questionnaires brief.

Attitude surveys keep phone company in touch

Southwestern Bell Telephone Company uses its Customer Attitude Survey (CAS) to determine customer perceptions about the company and strategize key areas to improve the success of the company. What sets CAS apart from other research techniques is that customers participated in the design of the survey. When areas that need more in-depth research are identified through CAS, focus groups are conducted.

Mail surveys still a viable research technique

While mail surveys are emphasized today less than other research options, they remain a valuable tool for researchers. In fact, they are often the most effective and efficient method for obtaining data. This article discusses using and creating mail surveys.

Cross-culture calibration

Global research efforts must strike a delicate balance between design uniformity and cultural customization. The article cites examples related to questionnaire design and data analysis, among others.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Software Review: SurveySwipe

Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

Gamification 101 - from theory to practice

In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.

Who are the unengaged and what do they mean for our data?

A research-on-research project sought to profile unengaged respondents and examine their impact on research studies.

Understanding the pros and cons of mixed-mode research

Mixed-mode surveys are gaining steam in the research industry but researchers need to be aware of the limitations and potential measurement error involved. Questions must be presented so that the meaning conveyed is the same across multiple modes to yield comparable results.

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