Information And Resources About Questionnaire Design

Related Articles

There are 150 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Satisfying no longer: Part I: Satisfaction research needs to return to focusing on the customer

In part one of a three-part series, the authors outline how satisfaction measurement has gone wrong. What started as a well-intentioned, customer-focused endeavor has in many instances become an exercise that is more concerned with, and subject to corruption by, corporate needs.

Data Use: An alternative to finding the best of the best

Ranking long feature lists is an onerous task for respondents. This article explores the pros and cons of various approaches to using the Bradley-Terry method to assign scores to tested features.

Field testing the National Health Interview Survey evaluation questionnaire

This article describes a three-phase testing process of a revised questionnaire. The researchers used a combination of qualitative observations of interviewers as well as quantitative analysis comparing the revised questionnaire with the original.

Determining attribute importance

In a typical customer satisfaction study, respondents evaluate one or more products or services. Satisfaction on an overall basis is rated, followed by ratings on many individual attributes. This article addresses various strategies for determining which attributes are most important in determining overall satisfaction. It classifies these approaches into two main categories: stated attribute importance and derived attribute performance.

Response scales for customer satisfaction research

A review of the literature on response scales is bewildering. However, certain broad themes and specific findings do emerge. The article outlines the five major factors that influence the choice of response scale properties.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

How to design research for public release

Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

Show me the numbers: Using marketing research to get media coverage

This article outlines five tips for marketing research companies conducting self-funded research to gain media exposure.

Trade Talk: A Trade Talk from the past still rings true today

A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.

How improvement-gap analysis can produce better satisfaction surveys

Beyond measuring a customer’s satisfaction, it’s perhaps even more critical to measure the importance of factors that contribute to their satisfaction. The author offers advice and examples of how to do so.

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