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Learn About Conducting Radio Media Research

We've grouped together all the information our site contains on Radio Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 3 articles in our archive related to this topic.

Using recognition-based tracking to compare the ROI of print, radio and TV
Ad campaigns often include a variety of media, which often leads to questions about effectiveness. This article is a case history from a continuing recognition-based tracking study by BlueCross BlueShield of Minnesota that shows a way to answer all the questions that arise regarding which medium is best.
A new perspective on Hispanic media planning
The role of language - Spanish and English - and languageā€™s impact on media consumption is discussed, as are the implications for marketing research.
Trade Talk: Study shows how Latinos' news media habits shape their views
The Pew Hispanic Center conducted a study which examined the role of language in Hispanic consumption of media.

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