Learn About Conducting Radio Media Research

Related Articles

There are 3 articles in our archive related to this topic.

Using recognition-based tracking to compare the ROI of print, radio and TV

Ad campaigns often include a variety of media, which often leads to questions about effectiveness. This article is a case history from a continuing recognition-based tracking study by BlueCross BlueShield of Minnesota that shows a way to answer all the questions that arise regarding which medium is best.

Your language, their language, or both?

The role of language - Spanish and English - and language’s impact on media consumption is discussed, as are the implications for marketing research.

Trade Talk: Study shows how Latinos' news media habits shape their views

The Pew Hispanic Center conducted a study which examined the role of language in Hispanic consumption of media.

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