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Articles And Information About Readership Studies

We've grouped together all the information our site contains on Readership Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Readership survey "serves" Tennis magazines' marketing needs
A look at the the young, active, affluent lifestyle of Tennis magazine subscribers.
Research propels Midwest Living to a fast start
Marketing research reveals important demographic information for Midwestern publisher.
Trade Talk: Study reveals younger women have more aches
A review of a Self magazine study that showed younger women suffer more health problems than older women and are less likely to treat them.
Research instrumental in creating system for measuring reader feelings about B2B publications
Cahners Publications and Simmons Market Research Bureau developed Affinity Index, a method of measuring the intensity of the relationship readers have with the publications that serve their respective industries. By quantifying reader feelings, the Affinity Index lets publications go a step beyond the usual methods of explaining their readership to advertisers: circulation numbers and/or demographics. To determine a magazine's Affinity Index, questionnaires are mailed to a sampling of its readers.
Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost
PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.

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