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Articles And Information About Readership Studies

We've grouped together all the information our site contains on Readership Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Company's recognition up 64% following advertising campaign
Effective advertising can make a huge difference in terms of brand recognition. Two direct mail surveys found that advertisements in Aviation Week & Space Technology increased brand recognition among subscribers by 64%.
Trade Talk: Readership survey "serves" Tennis magazines' marketing needs
A look at the the young, active, affluent lifestyle of Tennis magazine subscribers.
McGraw-Hill shows it's the place to get market information
McGraw-Hill, publishers of Electrical Construction & Maintenance magazine and Electrical Wholesaling magazine know the value of market research. Using a variety of techniques, including mailed questionnaires and telephone surveys, the company gathers information for the editorial and advertising sections of the McGraw-Hill magazines.
Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost
PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.
Trade Talk: Reader survey shows strong relationship
Quirk's editor Joe Rydholm offers some highlights from a recent reader survey and outlines some new editorial features that will be added in response to reader input.

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