Articles And Information About Readership Studies

Related Articles

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

McGraw-Hill shows it's the place to get market information

McGraw-Hill, publishers of Electrical Construction & Maintenance magazine and Electrical Wholesaling magazine know the value of market research. Using a variety of techniques, including mailed questionnaires and telephone surveys, the company gathers information for the editorial and advertising sections of the McGraw-Hill magazines.

Company's recognition up 64% following advertising campaign

Effective advertising can make a huge difference in terms of brand recognition. Two direct mail surveys found that advertisements in Aviation Week & Space Technology increased brand recognition among subscribers by 64%.

Research propels Midwest Living to a fast start

Marketing research reveals important demographic information for Midwestern publisher.

Research shows medical publication "listens"

Medical Economics, a magazine published by Medical Economics Co. Inc., Oradell, N.J., isn't just interested in reporting on medical topics. The magazine also conducts extensive research to find out what matters to the medical community.

Developing Affinity

Cahners Publications and Simmons Market Research Bureau developed Affinity Index, a method of measuring the intensity of the relationship readers have with the publications that serve their respective industries. By quantifying reader feelings, the Affinity Index lets publications go a step beyond the usual methods of explaining their readership to advertisers: circulation numbers and/or demographics. To determine a magazine's Affinity Index, questionnaires are mailed to a sampling of its readers.

See more articles on this topic

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Reader survey shows strong relationship

Quirk's editor Joe Rydholm offers some highlights from a recent reader survey and outlines some new editorial features that will be added in response to reader input.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Readership Studies

Conduct a detailed search of the entire Researcher SourceBook directory