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Articles And Information About Readership Studies

We've grouped together all the information our site contains on Readership Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

McGraw-Hill shows it's the place to get market information
McGraw-Hill, publishers of Electrical Construction & Maintenance magazine and Electrical Wholesaling magazine know the value of market research. Using a variety of techniques, including mailed questionnaires and telephone surveys, the company gathers information for the editorial and advertising sections of the McGraw-Hill magazines.
Trade Talk: Readership survey "serves" Tennis magazines' marketing needs
A look at the the young, active, affluent lifestyle of Tennis magazine subscribers.
Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost
PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.
Company's recognition up 64% following advertising campaign
Effective advertising can make a huge difference in terms of brand recognition. Two direct mail surveys found that advertisements in Aviation Week & Space Technology increased brand recognition among subscribers by 64%.
Research propels Midwest Living to a fast start
Marketing research reveals important demographic information for Midwestern publisher.

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Related Events

NETWORKING EVENT BY THE RESEARCH CLUB
September 24th, 2014
The Research Club will host a networking event in conjunction with the MRMW conference on September 24th at the Riva Bar in Berlin, Germany.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
Sept. 29 - Oct. 1, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on Sept. 29 - Oct. 1 in Rockville, Md.

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