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Articles And Information About Readership Studies

We've grouped together all the information our site contains on Readership Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Company's recognition up 64% following advertising campaign
Effective advertising can make a huge difference in terms of brand recognition. Two direct mail surveys found that advertisements in Aviation Week & Space Technology increased brand recognition among subscribers by 64%.
Research instrumental in creating system for measuring reader feelings about B2B publications
Cahners Publications and Simmons Market Research Bureau developed Affinity Index, a method of measuring the intensity of the relationship readers have with the publications that serve their respective industries. By quantifying reader feelings, the Affinity Index lets publications go a step beyond the usual methods of explaining their readership to advertisers: circulation numbers and/or demographics. To determine a magazine's Affinity Index, questionnaires are mailed to a sampling of its readers.
Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost
PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.
Trade Talk: Reader survey shows strong relationship
Quirk's editor Joe Rydholm offers some highlights from a recent reader survey and outlines some new editorial features that will be added in response to reader input.
Research propels Midwest Living to a fast start
Marketing research reveals important demographic information for Midwestern publisher.

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