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Articles And Resources About Quantitative Recruiting

We've grouped together all the information our site contains on quantitative recruiting to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The war against unengaged online respondents
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.
Trade Talk: Notes from the MRA conference in Boston
Quirk's Editor Joseph Rydholm reflects on his time and what themes he noticed at the Marketing Research Association's annual conference.
Images are everything: How MR can mine the visual side of social media
With a wealth of visual data available via the Web and social media, marketing researchers must learn how to use and interpret it to understand the brand stories customers are showing - not telling.
Profit and potential: Finding the ideal respondents for B2B customer satisfaction surveys
This article focuses on the importance of choosing the most important customers in terms of profitability and potential in B2B customer satisfaction surveys and offers suggestions on how to accomplish this.
Data Use: An evaluation of quality-control questions
A report on a research-on-research study that examined the impact of various types of in-survey quality-control measures.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What B2C can learn from B2B
After decades working in both realms, Gerry Katz reflects on the differences between B2B and B2C research and explores some lessons B2B MR offers B2C researchers.
With fieldwork in China, prepare for a range of possibilities
Author Steven Hansen offers tips on conducting research in China, including his experiences with recruiting, incentives and how to assemble an effective research team.
Data Use: An evaluation of quality-control questions
A report on a research-on-research study that examined the impact of various types of in-survey quality-control measures.
Images are everything: How MR can mine the visual side of social media
With a wealth of visual data available via the Web and social media, marketing researchers must learn how to use and interpret it to understand the brand stories customers are showing - not telling.
Tips to make difficult medical recruiting easy
To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.

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