Learn About Regression Analysis In Marketing Research

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Have you ever wondered . . .

This article addresses multiple data-related topics, including regression analysis.

What mother never told you about linear regression

Regression is everywhere and has a long tradition. This article discusses linear regression, including offering practical tips for its use.

The synergistic effects of product characteristics and promotional mix

This article takes a macro-multivariate approach to measuring three types of marketing-mix variables for pharmaceutical products, including five product characteristics, four competitive matrix characteristics and five promotional-mix characteristics and their impact on pharmaceutical sales dollars.

Hitting the target: Effective techniques for market share and response rate modeling using demographics

Regression analysis is a robust technique often used in target marketing studies. This article addresses issues related to dependent variables in regression-based target market models.

Regression analysis is a key to actionable results in CSM

The main objective of any customer satisfaction survey is to isolate key areas for improvement. This article discusses regression analysis, a technique that can pinpoint the areas that have the greatest impact on customer satisfaction.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The synergistic effects of product characteristics and promotional mix

This article takes a macro-multivariate approach to measuring three types of marketing-mix variables for pharmaceutical products, including five product characteristics, four competitive matrix characteristics and five promotional-mix characteristics and their impact on pharmaceutical sales dollars.

Building and measuring brand personality: How does your brand behave?

Beyond brand image is brand personality - a set of human-like characteristics attributed to a brand that can potentially bolster customer engagement. Knowing how to build and measure personality is crucial to understanding performance in the marketplace.