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Learn About Regression Analysis In Marketing Research

We've grouped together all the information our site contains on Regression Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
Data Use: Hitting the target: Effective techniques for market share and response rate modeling using demographics
Regression analysis is a robust technique often used in target marketing studies. This article addresses issues related to dependent variables in regression-based target market models.
Data Use: Comments on Mullet's regression article
This article is a response to Gary Mullet's article "Regression regression," which appeared in the October 1994 issue of Quirk's.
Surviving the competitive warfare
This article recommends several steps to identify the position of a company and its products as well as competitors in the marketplace and to evaluate the relative consumer importance placed on all key product or service attributes. A complete analysis involves factor analysis, multiple regression analysis and perceptual mapping.
Building and measuring brand personality: How does your brand behave?
Beyond brand image is brand personality - a set of human-like characteristics attributed to a brand that can potentially bolster customer engagement. Knowing how to build and measure personality is crucial to understanding performance in the marketplace.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
Analyzing a pharmaceutical product’s key drivers
The author explores the use of principal component analysis to examine wave-to-wave changes in a tracking study.
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
By the Numbers: The top five mistakes in marketing statistics
From asking too many questions to falling for the latest technique, here is a statistician’s take on marketers’ common statistics-related mistakes.
Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.

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