Learn About Regression Analysis In Marketing Research

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Regression regression

Much has been written recently about using regression analysis in marketing research. This article addresses some of the fundamental underpinnings of regression analysis, irrespective of particular applications.

A comparison of missing value options in regression analysis

Regression analysis is one tool for evaluating customer satisfaction measurement. Non-response is problematic for multiple regression analysis because most software discards all of a respondent’s data when it encounters a missing value. This article discusses options for coping with item non-response in regression runs, comparing run results based on a real data set.

What mother never told you about linear regression

Regression is everywhere and has a long tradition. This article discusses linear regression, including offering practical tips for its use.

Have you ever wondered . . .

This article addresses multiple data-related topics, including regression analysis.

Regression-based satisfaction analyses: proceed with caution

This article warns against mathematical and philosophical dangers in modeling overall supplier satisfaction from attribute performance or satisfaction ratings.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The synergistic effects of product characteristics and promotional mix

This article takes a macro-multivariate approach to measuring three types of marketing-mix variables for pharmaceutical products, including five product characteristics, four competitive matrix characteristics and five promotional-mix characteristics and their impact on pharmaceutical sales dollars.

Building and measuring brand personality: How does your brand behave?

Beyond brand image is brand personality - a set of human-like characteristics attributed to a brand that can potentially bolster customer engagement. Knowing how to build and measure personality is crucial to understanding performance in the marketplace.