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Everything You Need To Know About Research Sampling

We've grouped together all the information our site contains on Sampling to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In defense of digital: eliminating concerns surrounding digital research
Making the decision between traditional and digital research can be difficult and many are skeptical of the benefits digital methodology offers. The author explains the differences; discusses three common concerns surrounding digital research adoption; and sites supporting case study examples.
Validating overnight sampling with an online research panel
Some researchers have wondered if the rapid pace at which online surveys can be completed has introduced some of the same problems associated with overnight phone studies. The authors argue for the use of replicate sampling, which divides the sample frame into mini-samples, which researchers work one at a time to prevent a certain type of consumer from being disproportionately represented in the final data set.
Data Use: The pros and cons of survey routers in online research
Survey Sampling’s research-on-research found that while routers bring bias to online research, that bias does not affect the outcome of the research. Further, the use of routers may improve respondents’ survey-taking experience.
Data Use: Statistical significance revisited
In response to an earlier Quirk’s article on the abuse of significance, this article explores several different kinds of error and argues that researchers should look to report managerial significance rather than statistical significance.
Qualitatively Speaking: Sampling for qualitative researchers
Using a comparison to interior design, the author explains sampling and how it can affect the qualitative research process

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
By the Numbers: 10 online sample integrity tips
From inspecting IP and e-mail addresses to post-survey telephone interviews, here are strategies for analyzing the quality of online survey samples.
The value of mixing conjoint with qualitative
While acknowledging the limitations of doing so, the author argues that it’s possible to successfully incorporate a conjoint study into the qualitative setting.
An 'enhance'ment to tackle today's tele-sampling challenges?
ReconMR conducted a self-funded study to explore and measure the efficiency of three distinct telephone samples: enhanced cell phone, random digit dialing cell phone and landline.
A report on the Confirmit Market Research Software Survey
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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