Everything You Need To Know About Research Sampling

Related Articles

There are 60 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Does speed kill the data?

Some researchers have wondered if the rapid pace at which online surveys can be completed has introduced some of the same problems associated with overnight phone studies. The authors argue for the use of replicate sampling, which divides the sample frame into mini-samples, which researchers work one at a time to prevent a certain type of consumer from being disproportionately represented in the final data set.

Understanding social media’s effect on market research

The author outlines researchers’ concerns with social media data and offers tips on how to address them.

The trouble with convenience sampling

Customer feedback is often emotionally-charged. The author reminds researchers that relying on non-representative data in favor of convenient data from established customers can lead to expensive mistakes and poor decision-making.

Thoughts on sampling and weighting in social media research

When analyzing data from social media, the choice of a sampling plan depends on the purpose of the research and how those results will be used afterwards. The author discusses three options and some of the issues surrounding the use of data from social media.

By the Numbers: Lessons for using online panels in B2B research

Natalia Elsner outlines how to react when you have questions about the quality of B2B panel respondents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The trouble with convenience sampling

Customer feedback is often emotionally-charged. The author reminds researchers that relying on non-representative data in favor of convenient data from established customers can lead to expensive mistakes and poor decision-making.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

An approach to selecting online respondents

What can a 12-year-old teach us about developing sample for an online tracking study?

A look at consistency in global non-probabilistic online samples

The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

By the Numbers: Lessons for using online panels in B2B research

Natalia Elsner outlines how to react when you have questions about the quality of B2B panel respondents.

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