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Everything You Need To Know About Research Sampling

We've grouped together all the information our site contains on Sampling to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at consistency in global non-probabilistic online samples
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.
The importance of data quality in advertising decision-making
In these harsh economic times, advertisers must put an emphasis on quality, both in terms of seeking to obtain high-quality data and also in making sure that the ad research they conduct adheres to high quality standards. The article outlines one research company’s multi-step guidelines for conducting quality-focused ad research.
A common sense approach to dialing costs
This article discusses two methods of estimating the expected savings from eliminating non-working numbers from telephone-based research studies. One method estimates the average number of minutes in each hour that interviewers actually spend administering questionnaires. The second method assesses what the savings would be to develop a dialing rate per hour just for non-working numbers.
Understanding social media’s effect on market research
The author outlines researchers’ concerns with social media data and offers tips on how to address them.
Methods for ensuring online sample quality around the world
While much of the world’s population now has Internet access, methods of developing online panel sample aren’t the same in every country. Regional differences abound, requiring location-specific approaches for effective sample generation.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
By the Numbers: 10 online sample integrity tips
From inspecting IP and e-mail addresses to post-survey telephone interviews, here are strategies for analyzing the quality of online survey samples.
The value of mixing conjoint with qualitative
While acknowledging the limitations of doing so, the author argues that it’s possible to successfully incorporate a conjoint study into the qualitative setting.
An 'enhance'ment to tackle today's tele-sampling challenges?
ReconMR conducted a self-funded study to explore and measure the efficiency of three distinct telephone samples: enhanced cell phone, random digit dialing cell phone and landline.
A report on the Confirmit Market Research Software Survey
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.