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Everything You Need To Know About Research Sampling

We've grouped together all the information our site contains on Sampling to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Estimating sample size for a descriptive study in quantitative research
Sample size often must be calculated in quantitative marketing research, which requires knowing the variable of interest. Using two cases, this article discusses the variable of interest.
A simple solution to nagging questions about survey, sample size and validity
The quality of a market analysis is judged by its validity. Unfortunately, data from non-probability, informal sample surveys lack measurable confidence. This article demonstrates an easy method of calculating the sample size needed for a specific market survey or experiment.
Comparing river respondents to panelists
The authors conducted research-on-research to determine how, if at all, answers differed depending on how respondents were recruited and/or interviewed, whether by river sample, online panel or CATI.
By the Numbers: The pros and cons of sampling modes
Sampling methodologies come in all shapes and sizes. This article looks at various approaches are explores the value of combining them to get the most useful results.
By The Numbers: An update on the state of 'working phone rate'
A look at how working phone rate is computed and where it stands today.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Incorporating qualitative into package design research
The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.
Qualitative sample size and issue discovery power
The author presents formulas for selecting appropriate sample sizes for uncovering facts and insights using qualitative research.
By the Numbers: Survey routers? Approach with caution
The misuse of survey routers threatens to negate any benefits they might have to offer. This article argues that end-clients, vendors and industry bodies must work together to develop guidelines for their responsible application.
In defense of digital: eliminating concerns surrounding digital research
Making the decision between traditional and digital research can be difficult and many are skeptical of the benefits digital methodology offers. The author explains the differences; discusses three common concerns surrounding digital research adoption; and sites supporting case study examples.
In the market for an online panel? What clients need to know
The author discusses six key issues clients should address when choosing an online panel.

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Related Suppliers: Research Companies from the SourceBook

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Related Events

WEBINAR: WHAT DO PEOPLE SAY ARE THE SECRETS TO GETTING THEM INVOLVED, ENTHUSED - AND PARTICIPATING IN YOUR RESEARCH?
March 7 at 1 p.m. EST, 2012
SSI will host a complimentary one-hour Webinar, themed 'What Do People Say Are the Secrets to Getting Them Involved, Enthused - and Participating in Your Research?,' on March 7 at 1 p.m. EST. Jared Schiers, vice president, engagement, and Jackie Lorch, vice president, global knowledge management, will present.