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Everything You Need To Know About Research Sampling

We've grouped together all the information our site contains on Sampling to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Selection of a stratified random sample
This article explains the benefits of stratified random sampling and demonstrates how to construct such a sample using real data from a study of the market for patient monitors in U.S. hospitals.
Practical sampling methods for low-incidence populations
Until recently, most marketing research adhered to the law of randomness for sampling low-incidence populations, which required an abundance of time and money. This article discusses practical sampling methods for low-incidence populations.
By the Numbers: Survey routers? Approach with caution
The misuse of survey routers threatens to negate any benefits they might have to offer. This article argues that end-clients, vendors and industry bodies must work together to develop guidelines for their responsible application.
The value of mixing conjoint with qualitative
While acknowledging the limitations of doing so, the author argues that it’s possible to successfully incorporate a conjoint study into the qualitative setting.
By The Numbers: A sample size table
The author offers a table for calculating the correct sample size to reach a desired confidence level and margin of error. Includes a link to an online table generator.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
By the Numbers: 10 online sample integrity tips
From inspecting IP and e-mail addresses to post-survey telephone interviews, here are strategies for analyzing the quality of online survey samples.
The value of mixing conjoint with qualitative
While acknowledging the limitations of doing so, the author argues that it’s possible to successfully incorporate a conjoint study into the qualitative setting.
An 'enhance'ment to tackle today's tele-sampling challenges?
ReconMR conducted a self-funded study to explore and measure the efficiency of three distinct telephone samples: enhanced cell phone, random digit dialing cell phone and landline.
A report on the Confirmit Market Research Software Survey
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.