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Information About Using Secondary Market Research

We've grouped together all the information our site contains on Secondary Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research helps maker of gardening containers expand its product line
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.
Study by North Carolina lender guides customer retention efforts
First Union Home Equity Corporation conducted a study using secondary research on other companies and meetings with an international management consulting firm, a former AT&T executive, and a USAA retention specialist to improve customer retention.
Conducting competitive intelligence research among Internet providers in Brazil
The author details a competitive intelligence study of six Internet service providers in Brazil and how a mix of primary and secondary research helped obtain the information needed for the client to introduce a new service.
Trade Talk: Research the future
This article addresses how primary research is most valuable when you have some clues to what might be happening in the near future.
Time-saving tips for conducting secondary research
Doing secondary research is nothing to fear. This article provides steps for gathering and summarizing secondary information that make the process easier and less stressful.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
Qualitatively Speaking: Harnessing the power of hindsight
Revisiting previous qualitative studies is worthwhile but researchers are better equipped than computers to analyze the data, the author feels.

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