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Information About Using Secondary Market Research

We've grouped together all the information our site contains on Secondary Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research helps maker of gardening containers expand its product line
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.
The value of market data: does the Internet change everything?
Information has great value in market research. This article discusses the value of information and how the Internet affects that value.
By the Numbers: Conducting research in an extraordinary economic climate
The authors offer several suggestions for maximizing research budgets during tough times, including eliminating projects that don’t add value, changing methodologies and using free or low-cost Web-based resources to keep tabs on the competition.
Five low-budget market research approaches
Is your research department facing a shrinking budget? Stretch those scarce dollars by mining your company’s archive of past projects, trolling the Web for free or low-cost studies, doing some interviewing yourself, tagging along on an omnibus survey or distributing self-administered questionnaires.
Segmentation, focus groups and in-market testing helped develop the CardLock fraud prevention product
Prior to rollout of its CardLock product, PSCU Financial Services conducted research with consumers on the topic of fraud prevention to make sure they valued the product’s features and capabilities.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
Qualitatively Speaking: Harnessing the power of hindsight
Revisiting previous qualitative studies is worthwhile but researchers are better equipped than computers to analyze the data, the author feels.
Why research firms should stop ignoring small businesses
The author, himself a small business owner, argues that marketing research firms need to do a better job of helping small businesses with their research needs.

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