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Information About Using Secondary Market Research

We've grouped together all the information our site contains on Secondary Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Conducting research in an extraordinary economic climate
The authors offer several suggestions for maximizing research budgets during tough times, including eliminating projects that don’t add value, changing methodologies and using free or low-cost Web-based resources to keep tabs on the competition.
Trade Talk: Researching the Web's wonders
A guide to using Hennepin County Library's online resources to conduct secondary research on the Web.
Five simple tips to stretch your research dollars
Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.
Conducting competitive intelligence research among Internet providers in Brazil
The author details a competitive intelligence study of six Internet service providers in Brazil and how a mix of primary and secondary research helped obtain the information needed for the client to introduce a new service.
Trade Talk: Research the future
This article addresses how primary research is most valuable when you have some clues to what might be happening in the near future.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
Qualitatively Speaking: Harnessing the power of hindsight
Revisiting previous qualitative studies is worthwhile but researchers are better equipped than computers to analyze the data, the author feels.
Why research firms should stop ignoring small businesses
The author, himself a small business owner, argues that marketing research firms need to do a better job of helping small businesses with their research needs.

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February 23-24, 2015
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