Information About Using Secondary Market Research

Related Articles

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The value of retaining customers

First Union Home Equity Corporation conducted a study using secondary research on other companies and meetings with an international management consulting firm, a former AT&T executive, and a USAA retention specialist to improve customer retention.

Nothing to fear

Doing secondary research is nothing to fear. This article provides steps for gathering and summarizing secondary information that make the process easier and less stressful.

The value of market data: does the Internet change everything?

Information has great value in market research. This article discusses the value of information and how the Internet affects that value.

Growing indoors

To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.

Research service satisfies businesses' information needs

This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why research firms should stop ignoring small businesses

The author, himself a small business owner, argues that marketing research firms need to do a better job of helping small businesses with their research needs.

Conducting competitive intelligence research among Internet providers in Brazil

The author details a competitive intelligence study of six Internet service providers in Brazil and how a mix of primary and secondary research helped obtain the information needed for the client to introduce a new service.

Segmentation, focus groups and in-market testing helped develop the CardLock fraud prevention product

Prior to rollout of its CardLock product, PSCU Financial Services conducted research with consumers on the topic of fraud prevention to make sure they valued the product’s features and capabilities.

Five simple tips to stretch your research dollars

Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.

Save money - conduct secondary research

When conducting custom research studies, researchers often neglect valuable secondary research, which can provide relevant context and a cultural frame of reference for little or no cost. The article includes tips on how to conduct secondary research to maximize results.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Secondary/Desktop Research

Conduct a detailed search of the entire Researcher SourceBook directory