Information About Using Secondary Market Research

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Harnessing the power of hindsight

Revisiting previous qualitative studies is worthwhile but researchers are better equipped than computers to analyze the data, the author feels.

Trade Talk: Research the future

This article addresses how primary research is most valuable when you have some clues to what might be happening in the near future.

Trade Talk: Something old, something new

An overview of NewProductWorks, an archive of 6,000+ foods, 8,000+ beverages, 13,000+ health and beauty products, 6,700+ household products, and 1,000+ pet products, and how it is useful for researchers.

Research service satisfies businesses' information needs

This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.

Growing indoors

To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Harnessing the power of hindsight

Revisiting previous qualitative studies is worthwhile but researchers are better equipped than computers to analyze the data, the author feels.

Why research firms should stop ignoring small businesses

The author, himself a small business owner, argues that marketing research firms need to do a better job of helping small businesses with their research needs.

Conducting competitive intelligence research among Internet providers in Brazil

The author details a competitive intelligence study of six Internet service providers in Brazil and how a mix of primary and secondary research helped obtain the information needed for the client to introduce a new service.

Segmentation, focus groups and in-market testing helped develop the CardLock fraud prevention product

Prior to rollout of its CardLock product, PSCU Financial Services conducted research with consumers on the topic of fraud prevention to make sure they valued the product’s features and capabilities.

Five simple tips to stretch your research dollars

Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.

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