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Information About Using Secondary Market Research

We've grouped together all the information our site contains on Secondary Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Five low-budget market research approaches
Is your research department facing a shrinking budget? Stretch those scarce dollars by mining your company’s archive of past projects, trolling the Web for free or low-cost studies, doing some interviewing yourself, tagging along on an omnibus survey or distributing self-administered questionnaires.
Why research firms should stop ignoring small businesses
The author, himself a small business owner, argues that marketing research firms need to do a better job of helping small businesses with their research needs.
Trade Talk: Researching the Web's wonders
A guide to using Hennepin County Library's online resources to conduct secondary research on the Web.
Research helps maker of gardening containers expand its product line
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.
Study by North Carolina lender guides customer retention efforts
First Union Home Equity Corporation conducted a study using secondary research on other companies and meetings with an international management consulting firm, a former AT&T executive, and a USAA retention specialist to improve customer retention.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Harnessing the power of hindsight
Revisiting previous qualitative studies is worthwhile but researchers are better equipped than computers to analyze the data, the author feels.
Why research firms should stop ignoring small businesses
The author, himself a small business owner, argues that marketing research firms need to do a better job of helping small businesses with their research needs.

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