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Information About Using Secondary Market Research

We've grouped together all the information our site contains on Secondary Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Save money - conduct secondary research
When conducting custom research studies, researchers often neglect valuable secondary research, which can provide relevant context and a cultural frame of reference for little or no cost. The article includes tips on how to conduct secondary research to maximize results.
Trade Talk: Something old, something new
An overview of NewProductWorks, an archive of 6,000+ foods, 8,000+ beverages, 13,000+ health and beauty products, 6,700+ household products, and 1,000+ pet products, and how it is useful for researchers.
Study by North Carolina lender guides customer retention efforts
First Union Home Equity Corporation conducted a study using secondary research on other companies and meetings with an international management consulting firm, a former AT&T executive, and a USAA retention specialist to improve customer retention.
Time-saving tips for conducting secondary research
Doing secondary research is nothing to fear. This article provides steps for gathering and summarizing secondary information that make the process easier and less stressful.
Trade Talk: Researching the Web's wonders
A guide to using Hennepin County Library's online resources to conduct secondary research on the Web.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
Qualitatively Speaking: Harnessing the power of hindsight
Revisiting previous qualitative studies is worthwhile but researchers are better equipped than computers to analyze the data, the author feels.
Why research firms should stop ignoring small businesses
The author, himself a small business owner, argues that marketing research firms need to do a better job of helping small businesses with their research needs.

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