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Information About Using Secondary Market Research

We've grouped together all the information our site contains on Secondary Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research service satisfies businesses' information needs
This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.
Research helps maker of gardening containers expand its product line
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.
Enhancing primary research with secondary research
Integrating secondary and primary research allows the market researcher to provide a much broader and higher-quality product that meets more of the information user's needs. The author describes benefits of secondary research and offers tips for conducting this type of research.
Study by North Carolina lender guides customer retention efforts
First Union Home Equity Corporation conducted a study using secondary research on other companies and meetings with an international management consulting firm, a former AT&T executive, and a USAA retention specialist to improve customer retention.
The value of market data: does the Internet change everything?
Information has great value in market research. This article discusses the value of information and how the Internet affects that value.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Harnessing the power of hindsight
Revisiting previous qualitative studies is worthwhile but researchers are better equipped than computers to analyze the data, the author feels.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.

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