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Understand Segmentation Studies

We've grouped together all the information our site contains on Segmentation Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ned Dweeb does segmentation
This article is the latest installment in his series on the research efforts of the mythical Second City Bus Service. Previous installments have appeared in the March 1991 and October 1990 issues of Quirk’s. Here, Ned Dweeb learns the value of finding market segments that differ both in terms of attributes desired (benefits) and critical marketing behavior.
An examination of strategies for panel-blending
This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.
Activating segmentation through storytelling
BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.
By the Numbers: How to improve your segmentations with max-diff
The author uses a checking-account example to show how maximum difference scaling, or max-diff, can deliver finely-tuned segmentations without subjecting respondents to an onerous number of comparison questions.
Segmentation, focus groups and in-market testing helped develop the CardLock fraud prevention product
Prior to rollout of its CardLock product, PSCU Financial Services conducted research with consumers on the topic of fraud prevention to make sure they valued the product’s features and capabilities.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
6 essential steps for successful global segmentation
This article looks into the challenges faced in developing market segmentations that work both globally and in diverse local markets and explores ways of overcoming these challenges.
Boosting employee retention with predictive analytics
This article outlines how predictive analytics can help an HR department identify employees who are at risk for leaving and determine what factors motivate an employee to leave or stay.
Why marketing mix modeling is more than just a ‘black box’
The author tackles and debunks seven myths about marketing mix modeling and explores the factors that have generated so much conversation about the methodology.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.

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