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Understand Segmentation Studies

We've grouped together all the information our site contains on Segmentation Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 52 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Don't give up on that segementation study - do it smarter
A down economy is no time to stop your segmentation efforts. Five segmentation-related concerns are outlined, along with ways they can be eliminated.
Mining social media to boost segmentation
This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.
Big data: boon to improving customer experience, bane of researchers?
The authors explore examples of the use of big data to improve the customer experience and offer tips for researchers to avoid being left in big data’s wake.
Trade Talk: Homemakers, smokers, and moderators
This month's column briefly reviews three books: Segmenting the Women's Market; The Focus Group; and Latitudes & Attitudes.
Segmentation in B2B markets
Satisfying people’s needs and making a profit along the way is the purpose of marketing. Identifying needs and recognizing differences between groups of customers is at the heart of marketing. Segmentation can help with this effort. This article discusses segmentation in business-to-business markets, including how to segment.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Tandem segmentation: Getting your product to sell itself
A case study application of how a fictional food maker could use tandem segmentation to better understsand customers.
6 essential steps for successful global segmentation
This article looks into the challenges faced in developing market segmentations that work both globally and in diverse local markets and explores ways of overcoming these challenges.
Boosting employee retention with predictive analytics
This article outlines how predictive analytics can help an HR department identify employees who are at risk for leaving and determine what factors motivate an employee to leave or stay.
Why marketing mix modeling is more than just a ‘black box’
The author tackles and debunks seven myths about marketing mix modeling and explores the factors that have generated so much conversation about the methodology.

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Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

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