Resources For Conducting Sensory Research

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Wendy's research serves up The Big Classic

For the Wendy's fast-food chain to compete with McDonalds or Burger King, executives realized that some serious market research was needed. After analyzing taste tests in six different cities, The Big Classic burger was born.

Trade Talk: Two vexing questions have been put to rest

Recent studies have helped Quirk's Editor Joseph Rydholm answer two marketing-related questions. First, do shoppers who buy only the items featured in a grocery store's weekly coupons adversely effect the store's profits? And second, with the rise of superstores, where everything from motor oil to lettuce is available for purchase, are consumers ever put off by having disparate products next to each other in their shopping carts?

A look at the power of the design, the formula and the brand in taste testing

Using cola taste tests as a framework, the author explores the role and power of brand names and the design of the research process on consumer reactions and perceptions.

Goldilocks would approve

Just-about-right scales are popular in sensory research but are not without their drawbacks, which this article explores along with the scales’ more beneficial aspects.

Research improves sweetener packaging

When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

FAQ: neuromarketing research

In the first of a new series of quick-reference guides to current research topics, Quirk’s Editor Joe Rydholm takes a look at neuromarketing research - who’s using it, how and why.

How culture helps marketers understand sensory experiences

To learn more about the role of scent, flavor and ritual in the preparation and consumption of chicken for its TasteEssentials program, Swiss sensory firm Givaudan conducted ethnographic research in China.

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