Resources For Conducting Site Selection Analysis

Related Articles

There are 4 articles in our archive related to this topic.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Integrating marketing tools facilitates location of new construction

FountainPlace is a mixed-use development that will occupy one million square feet of retail, hotel and office space. Integrating all of these different aspects into a single development required vast market research by JMB/Federated Market Research Co. Complicated statistical models were used to analyze emerging and changing demographics within market areas to pinpoint future opportunities.

Insights on a new site

A retail chain system operating supermarkets and deep-discount drugstores in the Midwest used focus groups to determine if market acceptance of the concept of a store in a new location could be expected and to provide a definition of the store service mix desired in the new market.

Site analysis support main function of Dayton researchers

About 30 percent of the research department’s time within the Dayton Hudson Corporation is spent traveling and perusing potential markets to penetrate with new stores. On-site research provides essential information for the analysts to understand broad issues related to a specific market's economy.

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