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Resources For Conducting Site Selection Analysis

We've grouped together all the information our site contains on Site Selection Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 4 articles in our archive related to this topic.

Integrating marketing tools facilitates location of new construction
FountainPlace is a mixed-use development that will occupy one million square feet of retail, hotel and office space. Integrating all of these different aspects into a single development required vast market research by JMB/Federated Market Research Co. Complicated statistical models were used to analyze emerging and changing demographics within market areas to pinpoint future opportunities.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Site analysis support main function of Dayton researchers
About 30 percent of the research department’s time within the Dayton Hudson Corporation is spent traveling and perusing potential markets to penetrate with new stores. On-site research provides essential information for the analysts to understand broad issues related to a specific market's economy.
Focus groups aid store location research
A retail chain system operating supermarkets and deep-discount drugstores in the Midwest used focus groups to determine if market acceptance of the concept of a store in a new location could be expected and to provide a definition of the store service mix desired in the new market.

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