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Using Social Media for Market Research

We've grouped together all the information our site contains on Social Media Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Liven up your qualitative with these online solutions
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.
Qualitatively Speaking: Mining LinkedIn for B2B interview leads
Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
In Case You Missed It... March 2010
News and notes on marketing and research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Put social networks to work for your research
Web 2.0 tools such as Facebook, Skype and LinkedIn can be cleverly used by companies to boost information sharing and encourage communication internally and externally. Dubbed Business 2.0, these low-cost methods are a trend to watch.
Mobile research offers speed, immediacy
Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Custom classifications help brands get granular with social intelligence
Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.
Trade Talk: More proof that MR needs to adapt
This article looks at a survey conducted among customer experience professionals and why they are more focused on increasing text analytics and VOC software than traditional marketing research.
Mining social media to boost segmentation
This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.
Thoughts on retrieving information from open-ended questions
The author argues that marrying two approaches to analyzing textual data - statistical and semantic - can yield more insights and build confidence in the findings.
Social media data demands a marriage of high-tech and high-touch
One approach to social media data analysis sees value in adding a human element to the necessarily tech-based aspects of the process.

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Related Events

MRIA 2017 NATIONAL CONFERENCE
May 31 - June 2, 2017
MRIA will hold its annual conference on May 31 - June 2 in Toronto.

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