Using Social Media for Market Research

Related Articles

There are 44 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Social networking and blogging increasingly popular in GLBT communities

A study from Harris Interactive validates that gay and lesbian adults online are among the nation's most loyal and heaviest blog readers and social network users.

In Case You Missed It... March 2010

News and notes on marketing and research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts

Five tips to turn social media contacts into clients

Having hundreds of connections on Facebook and LinkedIn will only pay off if researchers learn how to translate connections into new business. The following guidelines can help use social media to build opt-in lists.

In Case You Missed It... December 2010

News and notes on marketing and research: 2010 holiday trends; feelings on social networking; Gap's crowdscourcing gaffe

In Case You Missed It... August 2010

News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mining social media to boost segmentation

This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.

Trade Talk: More proof that MR needs to adapt

This article looks at a survey conducted among customer experience professionals and why they are more focused on increasing text analytics and VOC software than traditional marketing research.

Custom classifications help brands get granular with social intelligence

Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.

All chatter's not good chatter - tips for monitoring negative online media

Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.

By the Numbers: For better insights from text analytics, elicit better comments

How to tweak your question-writing to draw richer responses.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Text Analytics

Conduct a detailed search of the entire Researcher SourceBook directory