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Using Social Media for Market Research

We've grouped together all the information our site contains on Social Media Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 52 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Consumers trust what their friends Like
When it comes to showing support for local businesses and passing the word on, the Facebook "Like" feature is gaining ground over written reviews but face-to-face recommendations carry the most weight.
Researchers offer strategies for keeping MR function relevant in a big data world
Quirk's Editor Joseph Rydholm discusses the role of the human researcher in a tech-flooded world, especially how MR can coexist with big data. The article includes feedback from MR professionals on LinkedIn and a panel discussion that took place at the Market Research in the Mobile World conference.
Measuring the health of an online community
Companies that create an online community without also considering ways to gauge how well the community fulfills its members’ needs risk wasting money and - potentially worse - damaging their brand.
Liven up your qualitative with these online solutions
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.
Trade Talk: 2011: The year of belonging?
Quirk's Editor Joseph Rydholm takes a look at trendwatching's predicted trends for 2011 and finds that consumer culture is becoming more connected and prone to groupthink than ever.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using the ICSAR Model to improve data use in business decisions
Chris Dowsett explores the ICSAR Model, an open-source tool for helping organizations apply a process for building insights into their decision-making processes.
Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.
MR’s data innovation: working beyond the buzzwords
Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.
Integrating customer experience management with marketing research
From natural language processing to machine learning, Rick Kieser gives an overview of various approaches to processing the many forms of customer feedback now available to companies and makes a case for a multi-modal approach.
Analyzing the content of social media data
The author provides a framework for analyzing social media data, drawing comparisons to qualitative data analysis while also outlining how and where social media data requires a specialized approach.

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