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Using Social Media for Market Research

We've grouped together all the information our site contains on Social Media Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Put social networks to work for your research
Web 2.0 tools such as Facebook, Skype and LinkedIn can be cleverly used by companies to boost information sharing and encourage communication internally and externally. Dubbed Business 2.0, these low-cost methods are a trend to watch.
The psychology of Facebook: what teens want from your brand online
When marketing to teens and tweens via social media, it can be more valuable to show young participants what the mean to the brand instead of focusing on what the brand means to them. A look into the minds of youths reveals a desire to be heard and, more importantly, to fit in.
Trade Talk: 2011: The year of belonging?
Quirk's Editor Joseph Rydholm takes a look at trendwatching's predicted trends for 2011 and finds that consumer culture is becoming more connected and prone to groupthink than ever.
Research goes organic - could crowdsourcing work for you?
Crowdsourcing has the potential to stir up market research by allowing customers to communicate exactly what they want companies to provide and create. With a more democratic approach to research that leaves no average Joe behind, crowdsourcing could reshape customer feedback.
In Case You Missed It... July 2010
News and notes on marketing and research: new sarcasm algorithm; focus group for lefties; Millennials and social networking addiction

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.
MR’s data innovation: working beyond the buzzwords
Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.
Integrating customer experience management with marketing research
From natural language processing to machine learning, Rick Kieser gives an overview of various approaches to processing the many forms of customer feedback now available to companies and makes a case for a multi-modal approach.
Analyzing the content of social media data
The author provides a framework for analyzing social media data, drawing comparisons to qualitative data analysis while also outlining how and where social media data requires a specialized approach.
Charting a course through market research's turbulent waters
The advent of big data and other non-traditional information sources is affecting all aspects of the research industry and forcing everyone involved to (re)consider their roles and how they will respond to what could be seismic changes.

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Related Events

UNDERSTANDING OVERSEAS MARKETS
May 21, 2015
The Alliance of International Market Research Institutes will hold a special reception, themed 'Understanding Overseas Markets' on May 21 at the British Embassy in Washington, D.C.
MRIA 2015 NATIONAL CONFERENCE- STORYTELLING: FROM INSIGHTS TO IMPACT
May 24-26, 2015
The Marketing Research and Intelligence Association will hold its annual conference, themed 'Storytelling: From Insights to Impact' on May 24-26 in Toronto, Ontario.

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