Using Social Media for Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Understanding social media’s effect on market research

The author outlines researchers’ concerns with social media data and offers tips on how to address them.

Using social media research to complement traditional methods

Using a study of coffee drinkers, Annie Pettit outlines how social media-based research can inform and enhance survey research methods rather than replace them.

What can text analytics teach us?

A look at some commonly-used text analytics methods and how companies can apply them to the many forms of customer feedback.

Software Review: NVivo 9

Pros: offers considerable flexibility in how you wish to code and organize your work; offers automated and auto-assisted coding, including word frequency and word cluster analysis; multi-user feature allows teams of researchers to work concurrently on the same project; and highly efficient and intuitive interface. Cons: can’t currently import Web pages or PowerPoint documents; text mining capabilities limited to a few diagnostic measures. Cost: perpetual license for single user: $2,275, with 10-25% discount for multiple purchases. Subsequent upgrades available at a reduced price.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

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