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Using Social Media for Market Research

We've grouped together all the information our site contains on Social Media Marketing Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 49 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... July 2010
News and notes on marketing and research: new sarcasm algorithm; focus group for lefties; Millennials and social networking addiction
By the Numbers: For better insights from text analytics, elicit better comments
How to tweak your question-writing to draw richer responses.
Comprehensive study uses research to do Sigmund a solid
A report on findings from the Yahoo!/Added Value Connectonomics project, which examined how women use social media and other Web-based outlets to grow, share, shop and explore.
In Case You Missed It... March 2010
News and notes on marketing and research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Five tips to turn social media contacts into clients
Having hundreds of connections on Facebook and LinkedIn will only pay off if researchers learn how to translate connections into new business. The following guidelines can help use social media to build opt-in lists.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Integrating customer experience management with marketing research
From natural language processing to machine learning, Rick Kieser gives an overview of various approaches to processing the many forms of customer feedback now available to companies and makes a case for a multi-modal approach.
Analyzing the content of social media data
The author provides a framework for analyzing social media data, drawing comparisons to qualitative data analysis while also outlining how and where social media data requires a specialized approach.
Charting a course through market research's turbulent waters
The advent of big data and other non-traditional information sources is affecting all aspects of the research industry and forcing everyone involved to (re)consider their roles and how they will respond to what could be seismic changes.
Researchers offer strategies for keeping MR function relevant in a big data world
Quirk's Editor Joseph Rydholm discusses the role of the human researcher in a tech-flooded world, especially how MR can coexist with big data. The article includes feedback from MR professionals on LinkedIn and a panel discussion that took place at the Market Research in the Mobile World conference.
Social media data demands a marriage of high-tech and high-touch
One approach to social media data analysis sees value in adding a human element to the necessarily tech-based aspects of the process.

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Related Events

13th ANNUAL TEXT ANALYTICS SUMMIT WEST 2014
Nov. 4-5, 2014
The 13th Annual Text Analytics Summit West conference will be held on Nov. 4-5 at the Hotel Kabuki, San Francisco.

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