Using Social Media for Market Research

Related Articles

There are 44 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... August 2010

News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing

Software Review: NVivo 9

Pros: offers considerable flexibility in how you wish to code and organize your work; offers automated and auto-assisted coding, including word frequency and word cluster analysis; multi-user feature allows teams of researchers to work concurrently on the same project; and highly efficient and intuitive interface. Cons: can’t currently import Web pages or PowerPoint documents; text mining capabilities limited to a few diagnostic measures. Cost: perpetual license for single user: $2,275, with 10-25% discount for multiple purchases. Subsequent upgrades available at a reduced price.

Best practices for surveying niche social media members

Researchers are faced with many opportunities - and challenges - when conducting surveys on niche social networking sites. The author offers advice on what to keep in mind and how niche sites present their own unique challenges.

What can text analytics teach us?

A look at some commonly-used text analytics methods and how companies can apply them to the many forms of customer feedback.

Trade Talk: Book helps make sense of measuring social media

Quirk's Editor Joe Rydholm reviews Jim Sterne's 2010 book, Social Media Medics.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mining social media to boost segmentation

This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.

Trade Talk: More proof that MR needs to adapt

This article looks at a survey conducted among customer experience professionals and why they are more focused on increasing text analytics and VOC software than traditional marketing research.

Custom classifications help brands get granular with social intelligence

Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.

All chatter's not good chatter - tips for monitoring negative online media

Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.

By the Numbers: For better insights from text analytics, elicit better comments

How to tweak your question-writing to draw richer responses.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Text Analytics

Conduct a detailed search of the entire Researcher SourceBook directory