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Everything You Need To Understand Social Research

We've grouped together all the information our site contains on Social Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Implementation planning: the key to maximizing computer system success
Following computer and software advice does not ensure success. Installation is an important consideration that is often overlooked. This article discusses how to maximize computer system success, including defining what life will be like with the system installed, the development of an implementation plan, selecting a champion and celebrating success.
Gay market trends and the 2004 election
A look at how aspects of the gay market affected issues in the 2004 election and their implications for marketers.
Trade Talk: The Web, cell phones unite the United States
A look at Pew Internet and American Life Project study that examines how the Web has become a social aid in modern culture.
In Case You Missed It... January 2010
News and notes on marketing and research: Research reaches Romanians in Second Life; Chipotle makes kids' menu known; the post-recession consumer mind-set
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots
On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.
Understanding the role of social influence in consumer behavior
In today’s highly social world, it’s harder than ever for researchers to separate and measure the many factors that influence our product choices. One way is to look at the connections that bind us, the author says.
Behavioral economics: what it is and three ways marketers can use it
This article defines behavioral economics and suggests three things marketers can do with behavioral economics phenomena to improve sales of their products and services.
In Case You Missed It... June 2012
News and notes on marketing and marketing research: couponing backfires; social media and elections
Data privacy and social media: a look at attitudes by demographics
The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.

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