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Everything You Need To Understand Social Research

We've grouped together all the information our site contains on Social Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 22 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Research 2010: more work, more data, same budgets
Quirk's Editor Joe Rydholm looks into the Predictions 2010: What Will Happen In Market Research study to see what the future holds for marketing research.
Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.
Risky business: How research can find the truth about respondents' bad behavior
Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.
Gay market trends and the 2004 election
A look at how aspects of the gay market affected issues in the 2004 election and their implications for marketers.
Trade Talk: The Web, cell phones unite the United States
A look at Pew Internet and American Life Project study that examines how the Web has become a social aid in modern culture.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Data privacy and social media: a look at attitudes by demographics
The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.
In Case You Missed It... June 2012
News and notes on marketing and marketing research: couponing backfires; social media and elections
Behavioral economics: what it is and three ways marketers can use it
This article defines behavioral economics and suggests three things marketers can do with behavioral economics phenomena to improve sales of their products and services.
Understanding the role of social influence in consumer behavior
In today’s highly social world, it’s harder than ever for researchers to separate and measure the many factors that influence our product choices. One way is to look at the connections that bind us, the author says.

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